On December 6-7, the 9th GDMS Global Digital Marketing Summit 2023 (hereinafter referred to as "GDMS") was held in Shanghai, China.
This year's GDMS is gathered under the theme of "Co-operation".Brand marketer,Speakers gathered in Shanghai. The marketing management of international and local head brands from all over the world, the top players of dark horse brands with rapid market growth, the founders of cutting-edge brands growing against the trend, and the heads of major domestic platforms and service providers in the marketing industry all appeared on the stage and spoke freely.
Ken Lee, founder of GDMS & Brand Plus, delivered a speech at the opening of the event, saying that in the current business world that pursues deterministic results, every marketer has been given a greater mission and responsibility, and it is more necessary for everyone to face the rapidly changing market with both internal and external training and a highly collaborative co-operation attitude.
Ken Lee, founder of GDMS & Brand Plus
In two days, from brand strategy, market insight to case analysis, review and iteration, the leaders of the brand marketing industry also gave their answers one after another.
Procter & Gamble Global Skincare & Personal Care Category President Tuopei Shi:From understanding consumers to putting consumers first, from market share growth to expanding the market, from empty gimmicks to substance, from clicks to creative power, the fierce competition has outpaced the growth rate of the market, and if we want to re-accelerate and achieve sustainable high-quality growth, then we must look at the business from a global perspective.
Procter & Gamble Global Skincare & Personal Care Category President Tuopei Shi:
McDonald's China Chief Growth Officer Yabin He:Today there are two forms of marketing, one is called fireworks and the other is called bonfire, in the past we thought that our marketing method was fireworks, fireworks are very splendid, flying into the sky and all people can see it, but fireworks are fleeting. And what we do more of the time is a campfire, which may be a low-cost production, but it's a long-term and ongoing dialogue between brands and users and between communities.
McDonald's China Chief Growth Officer Yabin He:
Zhu Yijing, Vice President of Marketing and Development, Greater China, Mondelēz:I think that different methods can have different investment models and operation models in different business stages and brand stages, but if a business can continue for a long time, a brand can be inherited for a hundred years, and it can be used for asset management, the digital methods used to operate can be tried very openly, and at the same time, it must be strictly reviewed.
Zhu Yijing, Vice President of Marketing and Development, Greater China, Mondelēz:
Huge Engine, Tencent Advertising, Weibo, Marketing, Xiaomi Business Marketing, Xiaohongshu, Bilibili, Kuaishou Magnetic Engine, NetEase Mediaand other domestic leading platforms and service providers also appeared on the GDMS stage and brought the latest and most comprehensive marketing trends and business growth cases. At the conference, the audience also took the lead in the "2024 Digital Marketing Trend Report" to be jointly released by GDMS, Miaozhen Academy of Marketing Sciences, and Media 360.
In addition to that,2023 3rd VCON Star Awards DinnerOn the first day of the GDMS conference (December 6), nearly 200 changemakers in the brand marketing industry witnessed the promulgation of 107 awards this year with innovation as the core, and witnessed the birth of the next creative force with 84 award-winning companies.
So far, the GDMS Global Digital Marketing Summit has come to a successful conclusion, and it is expected that every brand marketer can find more definitive answers in 2024.
Created by VisonEvents for brand marketers, GDMS has been successfully held for nine editions of the GDMS Global Digital Marketing Summit, attracting more than 50,000 marketers from various industries, of which more than 60% of the attendees are brand advertisers.
*: GDMS Organizing Committee).
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