Why do women start a business, don't let go of cosmetics, and observe the changes in their faces every day at the moment they look in the mirror, and cosmetics are the promoters of this change. ** The light and transparency will greatly increase your self-confidence.
More importantly, compared to FMCG, the repurchase rate of cosmetics is exciting. Fashion, bags, shoes, cosmetics, watches, which one do you buy regularly?There is only one answer: cosmetics.
In terms of the industry, it is the high repurchase rate of cosmetics. Why haven't luxury brands spared cosmetics either?In addition to profit margins, there is also a factor that is the repurchase rate. What factors determine how many times a consumer will buy a product?
In general, there are several factors:
1.Consumer-perceived value. Sounds a bit empty. What is "perceived value?"."For example, you ask your friend: Are Swiss mechanical watches expensive?He'll probably say it's expensive. Because for a long time, "Switzerland" means "the holy land of watch manufacturers", and "mechanical" refers to "classical, artificial", and by extension, it means "high cost" and "high product". In addition, although the social value of watches exists, it is not as obvious as cosmetics. You can't wait to show off your watch. What about cosmetics?, "You can make yourself beautiful".
Product**. A bottle of 30ml of Clarins Repair Serum, a famous French cosmetics brand**, is also 695 yuan, which is the price of a large meal in the consciousness of consumers, and there is no need for a complicated decision-making process when purchasing. From time to time, we see compatriots from the mainland rushing to buy cosmeceuticals in some street drugstores in Japan – at that moment, cosmetics became fast-moving consumer goods. Selling low-priced but high-quality beauty products can easily attract a large number of consumers – especially the younger generation, which is dominated by the post-90s. Cosmetics are often one of the first categories of products that young people spend money on.
3.Brand awareness plays an important role in consumer decisions. In advertising, there is an assertion that "an impression can be formed by repeating it three times", and it has proved to be very true. Once the skin care products are used and get the effect visible to the human eye, they can quickly reach three times, forming a deep impression and occupying the mind.
Therefore, to support women's entrepreneurship, beauty and skin care products are the first choice. But with so many skincare products, which brand is better to choose?Here I can't help but talk about the new industry trend, "As long as it is on the tuyere, pigs can fly." ”
Pure beauty, a new trend in the industry
1.With the gradual deterioration of the global ecological environment, the concept of sustainable development has been deeply rooted in the hearts of the people, and cosmetics, as a product used by consumers every day, must inevitably adopt a more environmentally friendly and green production method.
2.Consumers have a natural affection for natural ingredients, and in the impression of many consumers, natural often means safer and healthier, so pure beauty will inevitably win the favor of some consumers who are keen on nature
3.With the improvement of people's civilization, the awareness of animal protection is gradually increasing, therefore, cosmetics that refuse animal testing should be born from time to time
4.The personalized needs of consumers such as sensitive skin and pregnant women are highlighted, and the requirements for cosmetics safety and non-irritation are also important driving forces.
Pure beauty is an inevitable development trend under the concept of sustainable development, and it is also a higher-dimensional and more responsible brand concept based on the global environment, human survival and consumption trends.
Luvi HerborOrganic skincare
Catering to the latest skin care trends and meeting the needs of women's entrepreneurship, it not only brings a more effective and comfortable care experience to the skin, but also solves the threshold problem of entrepreneurship.
The raw materials of Luwei Herona are freshly harvested from seasonal organic farms, and are edible grade, free of pesticides and chemical preservatives, and free of synthetic flavors, silicone oils, surfactants, petrochemicals and alcohol.
The packaging is environmentally friendly and biodegradable, the raw material extraction process combines modern biotechnology purification, insurance and other complex processes, and each batch of products is manually filled in batches in the sterile laboratory, in order to ensure the freshness, nutrition and safety of the product, fresh mixing is carried out every 28 days.
Using original unrefined materials to make fresh and healthy skin care products is not only Luwei's philosophy, but more importantly, the responsibility of the best!
With the product as the basis, the life content involved in skin care products is relatively easy to link and combine with entrepreneurs in various ways, and biochemical very interesting concepts or life scenes, which are convenient for online and offline promotion.
Such a business opportunity should not be missed, Luwei Herboria sincerely invites you to join.