The establishment of village-level live broadcast rooms in 100 villages not only brings local local products, but also makes the live broadcast room a base with functions such as industrial development and talent incubation. This is what the reporter learned from the launching ceremony of "Live Broadcast 100 Villages, Digital 100 Villages, and Qixing 100 Villages" in Qijiang District on December 21.
In 2023, the "No. 1" document proposes to "deeply implement the 'digital business to rejuvenate agriculture' and 'Internet +' agricultural products out of the village and into the city", and encourage all localities to establish live broadcast e-commerce bases for agricultural and sideline products. Qijiang District seized this opportunity, and on the basis of the existing "Rural Revitalization Public Welfare Anchor", Qijiang District Financial Center, District Federation of Industry and Commerce and other units and departments focused on the construction of the three major systems of rural industry, brand marketing and digital e-commerce, with "live broadcast 100 villages" as the entry point, "digital 100 villages" as the integration point, and "100 villages of enterprise prosperity" as the foothold, to explore the practical measures of "organization + industry + e-commerce + enterprise + news", and further promote e-commerce into the countryside and agricultural products out of the village and into the city.
During the 14th Five-Year Plan period, we will build a 'four-level live broadcast system' to implement '100 live broadcast villages, 100 digital villages, and 100 enterprise prosperous villages'. The person in charge of the Qijiang District Rong ** Center said. Among them, the village-level level cultivates new farmers and guides local employment and entrepreneurship;At the town level, focus on industrial development and promote the effective combination of live broadcast mode and e-commerceAt the district level, we are committed to resource integration and build a live broadcast ecological chain service systemAt the municipal level, Chongqing brands are linked to create a "live broadcast field" for the integration of production and marketing.
On this basis, the district will innovate and build a "digital village platform", using digital agricultural products as a medium to attract investment, intelligence and markets to rural areas, and realize the two-way flow of talents, capital, technology and other elements in rural and urban areasWe will further improve the level of service for rural revitalization through capacity building such as publicity and guidance, live streaming, and talent incubationCarry out the live broadcast project of "I sell local goods for the villagers" to tell the story of rural developmentImplement the "Get Rich Workshop on the Cloud" promotion project, gather special agricultural products from Sichuan, Chongqing and Guizhou, and open up the e-commerce channels that serve the lives of the masses.
In order to attract more forces to support these live broadcast rooms built in the fields, we will actively attract and cultivate business leaders and local Internet celebrities to join the live broadcast team, and provide training for local talents in rural areas. The relevant person in charge of the Qijiang District Federation of Industry and Commerce said that the cultivation project of the "Regional 1,000-person Live Broadcast Group" will be promoted and more than 100 first-class anchors will be cultivated.
At present, Qijiang District has brought together more than 90 functional departments and more than 200 caring businesses, launched more than 500 anchors and more than 1,000 caring people as "anchors", carried out more than 1,000 public welfare live broadcasts, and promoted online and offline sales of more than 7,000 yuan of agricultural and sideline native products.