On December 22, Chongqing Press Release Center, the scene of the press conference on the high-quality development of Fengjie navel oranges. Photo by trainee reporter Li Yuheng Visual Chongqing.
Publisher. Hu Yunqing, member of the Standing Committee of the Fengjie County Party Committee, executive deputy county magistrate and spokesman of the county people.
Fengjie County People** Deputy County Magistrate Yi Yawen.
Compere. Xu Guoguo, Director of the Press Release Department of the Municipal Information Office.
On December 22, the Municipal Information Office held a press conference on the high-quality development of Fengjie's navel orange industry. Chongqing** reporter learned from the meeting that the current Fengjie 3750,000 acres of navel oranges have matured, 4810,000 tons of fresh fruits are sweetly listed, and the county will hold the opening ceremony of the 5th China Chongqing Fengjie International Orange Expo in Guanyin Bridge on January 5, 2024, to carry out a three-day exhibition and sales activities, during which a series of interesting activities will be carried out to invite the general public to taste and purchase together.
What is the development plan for Fengjie navel orange?
Fengjie is one of the world's eight navel orange specialty ecological regions, and is the core production area of China's high-quality navel oranges. In recent years, Fengjie has continued to work hard and for a long time, and has walked out of the road of inheritance and cultivation from "Kui Pomelo" to "Kuizhou Citrus" and then to "Fengjie Navel Orange".
In terms of varieties, Fengjie adheres to the empowerment of science and technology, based on the characteristics of the local climate, in-depth cooperation with scientific research institutions such as the Citrus Research Institute of Southwest University, relying on the national citrus industry technology system, to build a collaborative innovation center for Fengjie navel orange science and technology, and to build a variety system with a reasonable mix of early, middle and late ripening, and the coverage rate of improved varieties of navel oranges is 100%.
In terms of quality, adhere to the source management, formulate the standardized planting technology of Fengjie navel orange, and build a high-quality navel orange base of 300,000 mu through soil testing and formula fertilization, organic fertilizer instead of chemical fertilizer, and green prevention and control of diseases and pestsMake full use of big data and intelligence, build a navel orange quality traceability management system, establish an inspection and testing system, and the high-quality fruit rate reaches 80%, and the safety inspection pass rate is stable at more than 99%.Promote 260,000 acres of tree preservation technology, and build the country's largest navel orange fresh sales center.
In terms of brand, through the blessing of the festival, with the "Fengjie Navel Orange" regional public brand as the leader, the enterprise's own brand as the basis, and the brand system based on green and organic, make full use of the festival marketing, and carry out more than 50 sessions of Fengjie Navel Orange Cultural Festival, Opening Festival, Orange Expo and other large-scale promotion activities in the central urban area of Chongqing, Beijing, Shanghai and other parts of the country. Consumers' favorite top 100 Chinese brands and other brand matrix.
Hu Yunqing introduced the relevant situation. Photo by trainee reporter Li Yuheng Visual Chongqing.
Hu Yunqing, member of the Standing Committee of the Fengjie County Party Committee and executive deputy county magistrate, introduced that in order to help the high-quality development of Fengjie's navel orange industry, the county will adhere to the market demand orientation and the scientific law of suitable planting in the right place, compile guiding opinions on the planning and layout of early, medium and late ripening, guide fruit farmers to adjust the maturity period in different regions, and gradually adjust the ratio of early, medium and late ripening varieties to 3:4:3. At the same time, we will comprehensively promote the application of light, simple and efficient cultivation technology, promote the county's high-quality fruit rate to increase to more than 85%, and the average yield per mu to more than 4,000 catties, further promote the quality and output value of Fengjie navel oranges, and help rural revitalization.
Why did it catch the stomach of consumers?
At present, there are many types of navel orange products on the market, but many consumers still love Fengjie navel oranges, and Fengjie navel oranges are also sold well at home and abroad.
Why did this orange grab the stomach of consumers?Hu Yunqing summarized seven characteristics.
First, the brand is loud. Fengjie navel orange is "China's well-known trademark", "geographical indication certification trademark", "China's ecological origin protection product", "the first batch of agricultural brand boutique cultivation list", "China's top 100 agricultural products regional public brand", with a brand value of up to 182800 million yuan.
Second, it is rich in nutrients. Fengjie navel orange contains as much vitamin C as high as 65 mg per 100 grams of pulp, and is also rich in carotenoids, flavonoids, dietary fiber and other nutrients.
The third is that there is a lot of slag juice. Fengjie navel orange has delicate flesh, juicy and refreshing, the edible rate reaches 72%, and the juice accounts for more than 50%.
Fourth, the sweetness and sourness are moderate. Fengjie navel oranges contain 9 sugars per 100 ml of juice74 grams, citric acid 072 grams, the sweet-to-sour ratio is 20:1**.
Fifth, the appearance is outstanding. Fengjie navel orange is large and positive, the skin is orange red, smooth and beautiful, and the orange fragrance is rich.
Six is fresh enough. Fengjie navel orange insists on hanging trees for preservation, picking and selling, and direct logistics supply, and does not stay in the freezer and transportation for a long time, so that it can be "on the tree today, on the road tomorrow, and on the tip of your tongue the day after tomorrow".
Seventh, the listing period is long. Fengjie navel orange varieties have an 8-month market period, realizing "fresh fruits in three seasons and oranges to eat all year round".
How to buy authentic Fengjie navel oranges?
In recent years, in order to continue to polish the brand of "Fengjie Navel Orange", Fengjie has optimized the brand packaging, made good use of the brand IP image "Shishi" and "Orange Orange", and adopted market-oriented means to develop and enrich more than 30 cultural and creative products around Navel Orange. It has declared the "China Ecological Navel Orange Capital", re-evaluated the "China Ecological Origin Mark Protected Product", and actively strives for the honorary titles of China's Top 100 Agricultural Iconic Brands. At the same time, it also cooperates with Sichuan Airlines, PetroChina and other enterprises to launch co-branded products to continuously enhance the brand influence of Fengjie navel oranges.
With the continuous expansion of popularity, many navel orange products on the market have been labeled with the trademark of "Fengjie Navel Orange". So is the navel orange you bought really from Fengjie?
Hu Yunqing introduced, Fengjie navel orange now has offline authorized stores in Beijing, Chongqing, Chengdu and other major cities, in Jingdong, Tmall, Douyin and many other platforms set up online stores, want to buy authentic Fengjie navel orange must look for Fengjie County Navel Orange Industry Association authorization certificate, "You can pay attention to'Fengjie navel orange official *** regularly updated authorized dealer directory, the navel oranges sold by dealers on the list are authentic Fengjie navel oranges." ”
Yi Yawen answered reporters' questions. Photo by trainee reporter Li Yuheng Visual Chongqing.
Yi Yawen, deputy county magistrate of Fengjie County, also said that Fengjie has formed a rights protection and anti-counterfeiting team to crack down on the fraudulent use of the "Fengjie Navel Orange" trademark.
How does "Golden Fruit" help rural revitalization?
Fengjie navel orange is a key industry to help rural revitalization.
Hu Yunqing introduced, Fengjie navel orange as a pillar industry in Fengjie County, for 300,000 fruit farmers to bring a stable income, the county's annual income of about 2.3 billion yuan, the average annual income of more than 30,000 yuan, the main navel orange production area of the fruit farmers average annual income of more than 100,000 yuan, effectively promote the development of rural economy, improve the living standards of farmers.
In addition, the development of the navel orange industry has also led to the construction of infrastructure in rural areas. In recent years, the project has supported the construction of more than 110,000 square meters of drought-resistant ponds, more than 900,000 meters of irrigation pipelines, more than 360,000 meters of operation roads, and more than 150,000 meters of transportation tracks (not included in the statistics) built by farmers, effectively improving the overall development level of rural areas.
In recent years, Fengjie has also built a citrus expo hall and a navel orange mother garden, focusing on the wonder of "flowers and fruits with the same tree", 10 selected sightseeing and picking routes to develop the integration of agriculture, culture and tourism. At present, 160 socialized service teams have been set up, more than 2,000 professional managers of navel oranges have been trained, more than 500 "orange family music" have been created, and the average operating income of households has increased by about 5,000 yuan.
How to extend the industrial chain of Fengjie navel orange?
On November 16 this year, Fengjie County signed a cooperation agreement with Huiyuan Group, a state-level leading enterprise, to invest in building Fengjie County Fruit and Vegetable Fresh Processing Industrial Park. How is the project progressing so far?
According to Yi Yawen, according to the cooperation agreement, the total investment of the project is 3 billion yuan, which will establish a direct mining base for Fengjie navel oranges, release co-branded products, expand the export of Fengjie navel oranges, and build a 55,000-square-meter juice production canning plant, 200 acres of fresh fruit and vegetable trading market, 250,000 tons of smart cold storage and other aspects to strengthen the industrial chain. After the project reaches production, it can achieve an annual output value of 2 billion yuan, an annual tax revenue of 100 million yuan, and provide more than 3,000 jobs, becoming the largest fruit and vegetable trading base and fruit comprehensive processing base in the southwest area.
In order to solidly promote the effective and rapid implementation of Huiyuan cooperation projects, Fengjie County has now established a leading group for the implementation of Huiyuan Group's projects, headed by the secretary, to achieve all-round protection and boost Fengjie navel oranges to extend the industrial chain, enhance the value chain and improve the interest chain.