1.Preliminary planning.
Determine the concept and target customers: is it a mass coffee shop or a casual shop?Targeting students or business people?
Find the right location: Choose a busy location or cultural and arts area to ensure that there is enough traffic and potential customers.
Research the market and competitors: Understand the local coffee market and analyze the characteristics and advantages of competitors.
2.Business plan.
Write a detailed business plan: including market analysis, competitive advantages, etc.
Determine your budget and funding**: Consider the costs of opening your store, including rent, fittings, equipment, raw materials, etc., and create a detailed fundraising plan.
3.Find the right storefront.
Consider the size and layout of your storefront: Choose the right store size based on your concept and target customers.
Negotiate the lease contract: Negotiate the lease term, rent and other terms with the landlord, and ensure the legality of the contract and protect your own rights.
4.Renovation and equipment.
Design & Decoration: Design a unique interior decoration plan according to the style and theme of the store, and find a reliable decoration company to carry out the construction.
Coffee machines and equipment: Choose the right coffee machine and other equipment for your coffee shop to ensure reliable quality and consistent performance.
5.Coffee beans and raw materials**.
Find reliable suppliers: Establish cooperative relations with coffee bean suppliers and other raw material suppliers to ensure the quality and stability of the company.
Consider the choice of specialty coffee beans: Choose specialty coffee beans based on your own philosophy and target customers to provide a unique coffee experience.
6.Employee recruitment and training.
Hire the right staff: Hire employees with coffee-making skills and a good service attitude based on the size and needs of your store.
Provide training and assessment: Provide coffee making training and service skills training for employees, and conduct regular assessment and rewards to improve the quality and satisfaction of employees.
7.Marketing and marketing.
Develop a marketing strategy: Develop a practical marketing plan based on target customers and competitors, including online and offline publicity and promotional activities.
Brand Building & Social**: Establish a unique brand identity and identity, and leverage social ** platforms for promotion and interaction.
8.Preparation for opening and operational management.
Preparation before opening: ensure the normal operation of the store and equipment, prepare sufficient raw materials and products**, conduct staff training and trial operation.
Operation management and service quality control: Establish a sound operation management system, including inventory management, financial management, employee management, etc., and regularly evaluate and improve service quality.