On December 17, on the eve of Wuliangye's "27th December 18 Consultation, Co-construction and Sharing Conference", "the choice of quality and value of famous wine" - 1218. The brand launch conference was held in Yibin, the "wine capital of China".
Chen Zheng, Director of the Standing Committee of the Yibin Municipal People's Congress, Secretary General of the China Liquor Industry Association, Zeng Congqin, Secretary of the Party Committee and Chairman of Wuliangye Group (Co., Ltd.), Jiang Wenge, Deputy Secretary of the Party Committee, Vice Chairman and General Manager of Wuliangye Co., Ltd., Yang Jiong, Director of Yibin Economic and Information Technology Bureau, Zhang Yu, Vice Chairman of Wuliangye Co., Ltd., Xiao Hao, Deputy Secretary of the Party Committee of Wuliangye Group (Co., Ltd.), Yang Yunxia, Chief Engineer and Food Safety Director of Wuliangye Co., Ltd., Liu Yang, Deputy General Manager of Wuliangye Co., Ltd., Huang Taiguo, assistant to the general manager of Wuliangye Co., Ltd. and general manager of Wuliangye Brand Division, Wang Yuanpei, director of Yibin Liquor Industry Development Committee, assistant to the general manager of Wuliangye Co., Ltd., and general manager of Jiangsu Marketing Region, Liu Hua, Secretary of the Party Committee and Chairman of Wuliangye Nongxiang Liquor Company, Shi Youlei, Deputy Secretary of the Party Committee, Director and General Manager of Wuliangye Nongxiang Liquor Co., Ltd., and Dai Chun, consultant of Wuliangye Co., Ltd., attended the event. Wuliangye Aromatic Liquor Company team, dealer representatives, and ** representatives participated in the event.
Inherit the spirit of Wuliangye 12.18 conference, 1218 products are used as wine for conference reception, highlighting the scarcity of excellent quality. 12.18 Based on five grains, unique ingenuity, continuous optimization, and reproduce the quality value of the times. The product is divided into two specifications: 375ml and 500ml. There are two types of power: 45%vol and 52%vol.
At the beginning of the press conference, Jiang Wenge shared "1218 "brand development history, 1997 the first dealer conference to create a precedent, 2008 "12The "18" brand was designated as a liquor for the reception of the 12.18 conference. The development story connected with the 12.18 conference gave 1218. The memory of the times and the spirit of the times exclusive to the brand. The times create famous wine, and famous wine returns to the times. 12.18 is an excellent representative of Wuliangye Co., Ltd., and it is an ingenious work containing the feelings of the times, 1218. We will continue to take "beauty" as the theme and inherit the "beauty of quality" of ingenuity; "The beauty of culture" in the spirit of the 12.18 conference; Highlight the "beauty of value" of win-win manufacturers. 12.18 is the witness of the development of the manufacturer, is the expression of the affection of Wuliangye and consumers "beauty and beauty", has obvious competitive advantages in the price market, and has broad development prospects.
*In his speech, he pointed out that with the new brand concept of "Great Country Strong Fragrance and Beautiful Wuliangye", it shows Wuliangye's responsibility as the flag bearer of Chinese liquor culture, and also fits the current liquor consumers' yearning for a harmonious and beautiful life. 12.The renewal and listing of 18 brands has witnessed Wuliangye's adherence to ingenuity, pursuit of quality, respect for culture, and awe for consumers. **Interpreted 1218 was newly listed, expressing good expectations for the future development of Wuliangye Aromatic Liquor Company.
Liu Hua highly summarized 1218. Three strategies for brand development. One is quality-based, 1218. We will follow the quality policy of Wuliang, and on the basis of ensuring product quality, upgrade the liquor body and achieve unique flavor; The second is the soul of culture, 1218 brands will anchor the positioning of "quality and famous wine value choice", and continue to talk about Wuliangye's cultural assets such as discussing culture, sharing culture, and co-building culture; The third is that marketing is king, 1218 brands will adhere to scarcity, step-by-step, and empowerment building, strictly control the market order, and ensure the reasonable profits of dealer partners. Liu Hua said that Wuliangye Aromatic Liquor Co., Ltd. will formulate a medium and long-term development plan to achieve the sustainable growth of the brand and the stable growth of the market scale on the basis of excellent quality and good reputation.
In the applause of the scene, the guests took the stage and pressed the start button together. With the transformation of the on-site laser and the screen picture, 1218 product three-dimensional wine bottle image, officially unveiled 12The mystery of 18, witness 1218 brands renewed and launched.
Dai Chun, a consultant of Wuliangye Co., Ltd., interprets 12 from the five dimensions of "the life of harmony".18. The excellent quality of the "Land of Good Wine". 12.18 Fusion of Wuliang Essence, inheriting the traditional brewing skills of Wuliangye Liquor, selecting high-quality aged base liquor, and after thousands of taste adjustments by many national masters, the unique flavor of "Wuliang is elegant, the aging fragrance is comfortable, mellow and supple, and the tail is clean and long".
At the meeting, Julie summed up 1218. Brand operation planning. The company will vigorously support dealers in terms of operation, control, and empowerment, implement joint consultation and joint construction, achieve joint operation and win-win results, and pass on "beauty" to every partner and every consumer.
12.The rejuvenated release of 18 has brought a bottle of fine wine with the feelings of the times and scarce and excellent quality to the liquor market. Wuliangye Aromatic Liquor Co., Ltd. adheres to the spirit of the 12.18 conference of "consultation, joint construction and sharing".18. Brand development is the guide, building a good market development order, and empowering the promotion of the brand value of Wuliangye Aromatic Liquor.