Guarding intangible cultural heritage and seeing the future, public welfare in the cloud opens a new

Mondo Technology Updated on 2024-01-30

On December 15th, the 2023 "Public Welfare in the Cloud, Seeing Xinjiang" theme ** party kicked off in Bloomage Live's M space. Through the wonderful content of the three chapters of "Love in the Cloud - Seeing Xinjiang", "Righteousness in the Cloud - 12 Years of Perseverance", and "Letter in the Cloud - To the Past and Future", the party presented a soul-shaking multi-ethnic cultural audio-visual feast for the audience.

In the past 13 years since 2011, as a public welfare brand under Bloomage Biotech, "Public Welfare in the Cloud" has been committed to excavating and carrying forward the intangible cultural heritage of various ethnic groups scattered in China, and has traveled more than 150,000 kilometers, penetrated into the ethnic minority settlements of more than 60 cities, and has helped nearly 400 inheritors of ethnic culture and intangible cultural heritage from 38 ethnic groups to the domestic and foreign stage. Standing at a new starting point in the second 12 years, Yunzhong Public Welfare opened a new chapter in the "See" series, and the first stop came to Xinjiang, an important hub of the Silk Road and a place where multi-ethnic cultures blend.

"Love in the clouds" - seeing the great beauty of Xinjiang and firm inheritance

During this year's trip, the Yunzhong team went deep into northern Xinjiang and found the fifth generation of the first batch of "Jianger", which was included in the national intangible cultural heritage list and known as one of the three ** poems of China's ethnic minorities - Dorji Nima. His grandfather, Jangarziga Zhu Nai, was included in the list of the first batch of representative inheritors of national intangible cultural heritage projects, and was the only folk artist who could rap, read, and write his own poems to process traditional culture. After graduating from university, Dorji Nyima could have chosen to go abroad for further study or stay in Urumqi Radio as an announcer and other development opportunities, but under the influence of his grandfather, he resolutely chose to return to his hometown to inherit and develop "Jianger". -

At the party, Dorji shared his family heritage story. He said that his grandfather once told him: "If you don't learn "Jangar", you will regret it." This sentence strengthened his belief in continuing to inherit "Jangar". For the honor of his family, in order to let more people understand and see the culture of the Mongolian people in Xinjiang, he believes that this is his responsibility and the most meaningful choice in his life.

Dorji Nyima performed an excerpt from "Jangar" and "Praise of the Heroes of Kerjiragan" on the stage in the clouds.

In addition to the traditional Jianger performance form, Dorji also made innovative adaptations of it to give new life to "Jianger". In recent years, he has opened a Jianger rap class in his hometown, and has trained more than 100 "little Jianggerqi", so that more people can know and inherit "Jianger".

During the process of collecting wind in Xinjiang, Yunzhong Public Welfare also found another pair of grandchildren who insist on inheriting the national culture, Ulazbai and his grandson A Bao from the Kazakh ethnic group. Since the age of 9 and 10 respectively, the grandfather and grandson have been exposed to the most representative folk dance of the Kazakh people, "Black Walking Horse", and have carried this heavy inheritance mission on their shoulders.

On the stage of the theme party, Ulazbai, who is 75 years old this year, can still imitate the walking, running, jumping and jumping momentum of the black horse with quite standard movements, and can still make people see the courage and freedom that belongs to the grassland.

Each dance move of "Black Walking Horse" carries the breath of freedom on the grassland, and is as majestic and powerful as a black horse. 75-year-old Ulazbai and his grandson Po perform "Black Walking Horse".

"Voltek" is a unique Kazakh intangible cultural heritage, also known as "puppet goat dance", the performance is connected with a string and the fingers of the donbura player plucking the strings, and the puppet dances with the adjustment of the tonbula song, imitating the male rock sheep in eating grass, drinking water, grinding horns and other actions. This was once a type of folk art for the Kazakh people to entertain themselves, but it is on the verge of being lost.

Voltek. In the northern Xinjiang collection, the Yunzhong team found the inheritor of this intangible cultural heritage - Ahli Shatikan. In the '50s, Voltek was very popular in pastoral areas, he said. But in 2008, when I wanted to make a Voltek, there was no one around me who could make it. The band friends knew that he was born into a family of traditional craftsmen and liked to do handicrafts, so they asked him to help make them. Without any master or professor, he relied only on fragmentary memories of his childhood and images of wild goats, and after repeated attempts and failures, he finally made the first wooden goat after four months. "When the wooden goat successfully moved, our whole family was moved to tears. Ahli said.

Ahli and the Toumar Band perform Voltek's "The Leader".

With his love for Voltek, he insisted on inheritance and continuous innovation, he said: "One Voltek is fine, but it is not easy to control five or more goats at the same time. But I hope that with this new way of acting, more people will pay attention to and like Voltek. The more I researched, the more I felt that I had a great responsibility to develop this intangible cultural heritage to the best of my ability. ”

"Righteousness in the clouds" - 12 years of perseverance and two-way running

Looking back on the first 12 years, the footsteps of Yunzhong Public Welfare have gone north to the grassland outside Inner Mongolia, across the Yellow River and the Yangtze River, and south to the Guizhou-Guizhou region of Yunnan, Guizhou and Guizhou, observing with ...... eyes, touching with hands, measuring with feet, and communicating with heartIt records the precious culture of thousands of ethnic minority villages in China, and brings it to the public in the form of art exhibitions, interactive experiences, singing and dancing, food and other expressions, and builds a bridge between "distance" and "heart" affectionately encountered.

In the chapter of "Righteousness in the Clouds", the party invited all the inheritors who had shined on the stage in the clouds to tell their fate and love with the clouds.

Xiao Hei performs Humai's "A Day in the Forest".

On the stage of "Pastoral Song in the Clouds" in the first year of public welfare in the clouds, a young 21-year-old Inner Mongolia grassland Humai performers Erri and Mu Batu, who everyone affectionately called him, stepped on this stage to show their talents for the first time. Time flies, and today, 12 years later, he is once again standing on the stage in the clouds, and his excitement is beyond words.

I was very touched by my first performance on stage, and since then I have had a stage, an audience, and I can sing my hoomai to more people. Later, I went to Russia to participate in the International Young Singer Grand Prix in which 18 countries participated, and I won the third place on behalf of China. Xiao Hei's words are not only a testimony to his own growth, but also a thank you for the continuous contribution of public welfare in the cloud.

Over the past 13 years, Xiaohei and "Public Welfare in the Cloud" have witnessed each other's growth together. His daughter, who was only 6 years old, appeared on the stage in the clouds as a member of the Xiaolu Art Troupe, and following in her father's footsteps, she confidently jumped out of her own inheritance.

"Letter in the Cloud" - from gratitude for the past to "seeing" the future

In the past 13 years, Yunzhong Charity has helped nearly 400 inheritors of national culture and intangible cultural heritage from 38 ethnic groups to regain their confidence in their own national culture and move to a broader stage at home and abroad. Because of public welfare in the cloud, more people's lives have been changed.

As the initiator of public welfare in the clouds, Zhao Yan summed up the 13-year history with four key words: "nostalgia", "exploration", "unknown" and "resonance". In a letter to the past, Zhao Yan wrote: "During the 12-year journey, we have constantly felt the vitality of different regions and cultures of the motherland, as well as the richness and diversity of people of all ethnic groups. In the process, we have gained the strength to move forward and the courage to face the uncertainty of the future. ”

Ms. Zhao Yan, Chairman of Bloomage Biotech and the initiator of Yunzhong Public Welfare, talked with the host about the original intention of Yunzhong.

For the next 12 years, "Public Welfare in the Clouds" will be presented with a new look and open the "See" series, which will take advantage of the light of the sun and the moon in this great era, with bright eyes and clear hearts, and the colorful national culture in both directions. "We will see more national culture and inheritors, and at the same time, through our efforts, we will also let these national cultures and inheritors be seen by more friends. Let the public welfare go to the public, let the colorful national culture enter the public's field of vision, and let every fresh life be seen. Zhao Yan said in a letter to the future.

Seeing Xinjiang: A Distant Reunion", Zhao Yan (second from right), Li Guowei (first from right), Shi Zhan (second from left) and Li Wei (third from left) shared their stories with Xinjiang.

On December 12th, Zhao Yan, the founder of Yunzhong Charity, and Li Guowei, the founder of Yunzhong Charity, joined hands with Daguan scholar Shi Zhan and Li Wei, deputy editor-in-chief of Sanlian Life Weekly, to jointly open a special "Train in the Cloud" cultural dialogue in the live broadcast forum of "Seeing Xinjiang - Distant Reunion", leading netizens to share stories about Xinjiang and "distant places" and explore the inheritance of intangible cultural heritage.

Zhao Yan said that the reason why Yunzhong Public Welfare chose to "see Xinjiang" this year is not only out of yearning for this vast and distant place of cultural integration, but also in the context of the 10th anniversary of the "Belt and Road" initiative, as a participant, advocate and witness, to unveil the cultural veil of this remote land.

As Zhao Yan said, "Thanks to the past 12 years of hard work, in the new journey of the new era, we will be down-to-earth and move forward bravely, hoping to use our own strength to attract more people to join the ranks of public welfare in the cloud." ”

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