1. Grab attention instantly
1. People's attention span is extremely limited.
2. People don't like to read, they just like to browse.
3. People are surrounded, shrouded and bombarded with all kinds of information.
1) How to grab attention instantly?
To grab attention instantly, you have to have a great title.
The name of a book is called the title, the name of a company is called the title, the name of a product is called the title, the name of a marketing campaign is called the title, and your name is called the title.
1. A good name for an enterprise is half the success of the enterprise.
2. A good name for a product is half of the sales volume of this product.
3. A good name for an event is half the success of the event.
b) Write the core of the title.
How to write a title?
1. Your headline must be customer-centric and from the customer's point of view.
2. Directly highlight the interests that customers want most or the results that customers want most.
3. Your title must trigger the customer's core emotion.
Such as magical, brand-new, Genesis, epoch-making, unprecedented, unbelievable, incredible, **-style, earth-shattering.
2. Stimulate strong desires
1. Make a list of customer problems.
2. Through the interaction with customers, find out the problem that customers are most concerned about.
3. Amplify or strengthen the problem that customers are most concerned about.
4. Draw a blueprint.
5. Shape value.
1) Quantify value.
2) Psychological value.
3) Value benchmarking.
6. Brand value.
1) The time when the business was founded.
2) The number of people served by the company.
3) The key customers (companies) served by the company
4) Star customers (individuals) served by the company
5) Historical contributions.
6) Graft the brand.
3. Build strong trust
Trust is the first currency of transactions, and there is no transaction without trust. Why do customers trust you?Why do clients trust your agency?Why do customers want to trust your course?
1) Create an expert image.
1. In your field, you must know everything and know everything.
2. You have to turn all the expertise in your field into an instinct.
3. You must apply these instincts to do whatever you want.
4. Your profession and your image must be consistent and matching.
b) Create a magical story.
1. There must be a tragic beginning.
2. Suddenly an accident happened one day.
3. The protagonist has made a breakthrough.
4. The protagonist has expressed his perception of life.
Special reminder: 3 things that subtly and implicitly penetrate.
1. Why do you want to engage in the education and training industry?
2. Why do you want to sell this course training.
3. Why your product works.
3) Leverage celebrity endorsements.
4) Customer testimonial.
Never say your own course product number, let alone say that the product is not good, let the customer say, let the student say, because a customer testimonial is worth a thousand words from you.
1. Celebrity testimonial (the influence center of the target customer).
2. Witness the results.
1) The result after the customer has used the product.
2) The results that customers want most.
3. Digital witnessing.
4. Testimony.
5. Peer testimonials – because every customer you want can be found in your peersFourth, eradicate all risks
In the marketing process, trust is the biggest obstacle, and risk is the last obstacle;Customers will buy because of trust and value, they will not buy because they are worried about risk, and increasing the guarantee will increase profits instantly!
Buying is a big decision, experience is a small decision, and customers are willing to make small decisions, but not big ones. Through the guarantee, it will make your satisfied customers more satisfied, and the dissatisfied customers will also be satisfied;When you can't eradicate 100% of customer risk, you need to reduce customer psychological risk.
* Reduce the psychological risk of customers:
1. You have to make sure that what you promise is the result that the other party wants most.
2. You have to make sure to commit to what the other party is most worried about.
3. You always have to promise a little more than your competitors.
4. You should never commit to a risk you cannot take.
5. Find out the problem that customers complain about the most in your market and industry, solve it first and then go from the promise.
Fifth, put an end to customer delays
1 principle + 2 strategies + 5 methods.
a) Principles. Make sure that customers who act right away get great benefits.
Be sure to make the hesitant customer pay a heavy price.
2) Strategy. 1. Scarcity: scarcity is business opportunity, and excess is crisis.
2. A sense of urgency.
c) Methodology. Limited time, limited quantity, limited customers, limited giveaways, price increase plan.
6. Design submission scheme
Never sell a product, sell a solution, sell a complete and impeccable solution.
1. Simple and simple.
2. The plan must be impeccable.
3. Your plan must be irresistible. The most effective way to dispel a customer's resistance in the world is not to solve him, you make him irresistible in the first place.
4. Be sure to surprise the person who buys it, feel guilty and proud. The pinnacle of marketing is oh, not to make your customers happy, but to make the customers who paid for it feel surprised, guilty and proud of you for the rest of their lives.
5. Be sure to make those who do not sign up feel regret, loss and regret.
7. Call on customers to take action
Every customer is extremely blank and uneasy in his heart and brain at the moment of closing.
1. Simple, clear or specific. At the time of closing, the United States 3 reduces one action of the customer, and the order rate increases by 10%!
2. Decisive and fast.
3. Take the initiative to ask.
8. Explain the reasons for everything
Explain why!
9. Leave suspense
Never treat this transaction as the last one, you must use this one transaction as a foreshadowing for the next one.
No matter how big your dream is, no matter how big your goal is, no matter what you want, everything you want in this world, at least one person or more people have done it and have it, what you have to do is to find this person or group and work with them.
I believe that through these 9 practices, you can improve your agency's marketing capabilities.