At a time when the old middle class is soaring or falling, a new middle class is quietly born. They have an annual salary of one million and hold two suites, but they only drink instant coffee, only visit Uniqlo when dressing, and 30 is the ceiling ...... for take-out meals"Rich but slammed" has become synonymous with them.
But with the frequent reporting of the news, the public gradually discovered thatThe new middle class has been "squandering" in other ways to a staggering degree: Hire a housekeeper with a monthly salary of 20,000 yuan, pay the tuition fee of an international school starting at 300,000 yuan a year, and pay 190,000 high-end private medical care institutions VIP, chasing more than 30 sets of "Time Pearl" hyperbaric oxygen chamber, deep healing light and other life science and technology ......
In this regard, Beijing Daily Network concluded: home economics, international schools, high-end private medical care institutions VIP, life science and technology four-piece set can be called the belief of this generation of new middle class.
The middle class who "slam the door" is actually just a wealth that is not exposed
Economists believe that "the new middle class does not spend money, but is more willing to spend money on things that improve the quality of life and resist life risks." "That's the case with the aforementioned four-piece set.
It is reported that"Children's education" seems to be the most common anxiety among the new middle classHow to choose a school that not only highlights the identity, but also can give the best education to their children is one of the things that new middle-class parents are most concerned about. According to "Galaxy Group", the tuition and miscellaneous fees of 300,000 yuan a year are nothing in this circle, and there are even cases where parents are not foreigners and are turned away from the school.
The housekeeping mentioned here refers to high-end housekeeping with a high degree of education. According to The Paper, the new middle class (80% of whom are business owners and CEOs of listed companies) are more inclined to look for high-quality aunts who are good at bilingual education and even programming.
Experts believe that education and high-end housekeeping can not only realize the high requirements of the new middle class for the next generation, but also help them invest more energy in restoring the body and recalling their biological age.
Compared with the first two, the new middle class seems to pay more attention to these two, and they believe that "the higher the investment, the greater the return, compared to the future of education and the next generation." ”
According to Hong Kong media reports, the "gambling king" Stanley Ho once lived in the highest independent top suite on the 37th floor of the Hong Kong Sanatorium & Hospital (high-end private medical care institution), with a single-day room rate of 2HK$30,000 (about HK$1.)90,000 yuan), and the private ICU in the back costs as much as 860,000 yuan a day.
In addition, a follow-up report found that Stanley Ho spent 18 million to successfully bring back 11 years of time through life science and technology such as hyperbaric oxygen chambers.
Under the high returns, the new middle class has squeezed their heads. Recently, the news that "the future hyperbaric oxygen chamber of Shanghai science and technology company Ruijian has been robbed like crazy" has frequently appeared on the hot searches on major platforms, which has verified this statement.
The surface is picky, but in fact, it is exquisite
Quoted from the top journal "aging", the hyperbaric oxygen chamber has been confirmed to elongate the telomeres of middle-aged and elderly male volunteers by about 20%, which is equivalent to going back to the biological age of 25 years.
According to the "Phoenix Network" report, Shanghai's hyperbaric oxygen chamber relies on the industry's highest pressure level (the research association said, the higher the pressure, the greater the anti-aging potential) and the "low threshold" of more than 300,000 yuan, "killing all sides" in the new middle class.
According to reports, since the release of the news, the number of views on Ruijian's future official website has skyrocketed by 70% in a single month, with the highest peak in a single month reaching 1.1 million, and orders have skyrocketed by 60%, and the monthly revenue of a single hyperbaric oxygen chamber has exceeded 10 million. Among them, 80% are high-net-worth middle-aged men, especially in Jiangsu, Zhejiang and Shanghai.
The person in charge said: "At present, the first batch of hyperbaric oxygen chambers is less than 30 units, and users call for consultation or leave a message on the official website every day to book. He said that this year's new middle class attaches great importance to physical investment, and they often "come prepared".
According to the interview, Mr. Chen, an Internet executive in Hangzhou, will not only consult in detail about the pressure level of the hyperbaric oxygen chamber, experimental endorsement and other information, but will even bring a mineral water bottle into the cabin to experience.
He believes: "In the past, in addition to tens of millions of customized models, the pressure of hyperbaric oxygen chambers was 1Around 3, it feels very average, but this time it is different. He excitedly showed the mineral water bottle in his hand: "As soon as I entered this time, after the pressure rose, I heard the buzzing sound of flying in my ears, and the water bottle also flattened, which has never happened before." ”
In this regard, the data shows that the maximum pressure of the hyperbaric oxygen chamber reaches 19ATA is currently the highest level in the civilian hyperbaric oxygen chamber.
In addition to the hyperbaric oxygen chamber, the staff said: "Life sciences such as deep healing light and floating chambers are also quite popular, 60% of them are young people, on the one hand, their financial resources are not as good as those of middle-aged high-net-worth groups, and on the other hand, these things are relatively novel to them." ”
According to the investigation, most of the consultations of Shen Xuan Guang on a certain east platform revolve around anti-aging, while the consultation and experience of the floating cabin ** store mainly revolve around issues such as releasing physical pressure.
The new four-piece set is becoming the trend of the times
Beijing News Network thinks:The "four-piece suit" has become the security guarantee of the new middle class, aiming to achieve a "lasting stability" in the life of the middle class.
After the tide recedes, the real ability can be seen. Compared with the "sunbathing" on social **, the new middle class no longer seems to need to rely on luxury goods and conspicuous expenses to prove their social status, nor does it pursue a superficial sense of ritual. "What they are looking for is a sense of luxury. Experts believe that "the most intuitive manifestation of this high level is life." ”
Industry insiders said: "When some people are still busy pretending to live in the circle of friends and showing off the luxury goods they have bought with their salaries for several months,The new middle class, which has already shaken the second car, has already turned its attention to time. ”
"Four-piece suit" may be their precautionary measures in the current situation full of uncertainty.