Three cars are announced in one day**,The rhythm of new cars this year has never been so tight,Star Era ES officially joined the C-class luxury pure electric sedan melee、Ford Ranger put down his body and grabbed the market with the Great Wall、Lynk & Co09EM-P continues to upgrade the color TV sofa ......Since the beginning of the year, Tesla has fired the "first shot" of price reduction, officially opening the first year of the new energy vehicle chaos. ** Killing the enemy for 1,000 and self-inflicting 800, value war is the king, and it is the key for car companies to maintain high-quality development in the fierce competition.
Only by continuously improving product strength and brand value, and continuously optimizing user experience, can we be invincible. In addition to traditional tracks such as battery life, energy supplement, and power, Chery, the "science and engineering man", has frequently appeared in core technologies this year, and he will not be polite when he speaks. The new car Star Era ES, which was officially launched on December 20, brandished the "super comfortable" sword to show real kung fu, and has the momentum to fight for a world in the high-end market.
22.580,000 yuan to 33The listing of 980,000 yuan is about 20,000 yuan lower than the pre-sale price, and it is also more than 20,000 yuan cheaper than the "sister car" Zhijie S7 jointly created by Huawei and Chery. Up to now, the number of orders has exceeded 20,000, and with the continuous increase in the number of orders, it is announced that the "super comfort" concept of Star Era has won a preliminary victory.
Aiming at the "ultra-comfortable" positioning, we will release the power of strong perception products
It is not easy to stand firm in the high-end market and establish a "super comfortable" personality. From the beginning of the project, as Chery's high-end new energy series for the transformation of the New Four Modernizations, Xingtu Star Era has taken "super comfort" as its brand positioning, relying on Chery's 26 years of independent innovation and rich experience in leading technology, and after 4 years of long-term research and development and 10 billion capital investment, it has built a global ultra-comfortable and high-performance electric platform E0X for the era of comfortable cars.
Polishing the "super comfortable" weapon, the Star Era ES is not confined to the obsession of the new power brand "refrigerator color TV sofa", but shows the steadfastness and reliability of the old autobots, starting from the underlying architecture, chassis, and control, giving users a real "super comfortable" experience. With confidence, we have the strength to rush upward. With the empowerment of the E0X platform, Epoch ES was able to play five product strengths of "world-class safety, world-class energy consumption, world-class space, world-class ultra-comfort, and world-class intelligence" at the press conference.
Five world-class product strengths have enabled Star Era ES to have many outstanding performances, with a class-leading EFF of 702%, the whole system is equipped with IAS intelligent air suspension + CDC electromagnetic damping system PTZ chassis, 100 kilometers of power consumption 117kWh, 218km range in 5 minutes of charging, 905km long range, all-aluminum chassis, Nebula seats in queen mode, 5A healthy cockpit ......It's hard to imagine that the Star Era ES will have all the equipment of many luxury models.
Win users first, and then build a brand. From the perspective of the industry, the PTZ chassis equipped with IAS intelligent air suspension + CDC electromagnetic damping system is really a wonderful move. Under the huge cost pressure, it is also necessary to equalize the air suspension, and make the original million-dollar luxury car-level air suspension comfortable, so that ordinary consumers can perceive and spread word of mouth, so that everyone can think of Star Era when they mention "super comfort".
The IAS intelligent air suspension + CDC electromagnetic damping system equipped with Star Era ES applies the leading front high-end double wishbone + rear five-link suspension, and cooperates with intelligent algorithms to automatically adjust the suspension height and shock absorption damping, which is equivalent to changing the suspension stiffness under different working conditions, and can also respond to the bumpy road frequency in real time, greatly improving the comfort of handling and riding experience. In fact, users are very concerned about the perception of details, such as the air suspension of the Star Era ES can be raised by 50mm with one key, which is easy to get on the shoulder like an SUV, and is more competent for light off-road bumpy roads, which is completely impossible to do on traditional pure electric cars.
With an excellent foundation, you also need a smart brain. Based on the Lion AI large model platform, intelligent driving with large computing power, strong perception, and sustainable evolution and upgrading solves users' travel anxiety and meets users' family travel needs from all aspects. It is understood that the Lion AI large model contains 170 billion parameters, with cross-business scenarios, multi-round interaction, real-time knowledge update and loading, deep semantic understanding, learning and evolution and other dimensions of technical support, fully empowering an intelligent and comfortable car experience. It is foreseeable that Epoch ES will give users more imagination space in terms of interpersonal interaction.
The interpretation of "super comfort" by Star Era ES is not only reflected in the leading position of the same level, but also in the transcendence of the level. As a representative of luxury models, the million-level Mercedes-Benz EQS is equipped with a 400V high-voltage platform, while the Star Era ES has achieved the popularization of 800V high-voltage platform, in the overcharging mode, the maximum output voltage of the high-voltage charging pile is 1000V, and the maximum output current of a single gun is 600A, which can provide the vehicle with a large charging power of 480KW, which can achieve a range of 218km in 5 minutes and 30% to 80% energy replenishment in 15 minutes!A cup of coffee runs from Shanghai Expo Park to Hangzhou West LakeOne breakfast, one week's worth of commuting!In terms of power, Star Era ES has also achieved comprehensive transcendence. Mercedes-Benz EQS officially announced zero hundred acceleration 67 seconds, while the Star Era ES is at 0With the blessing of 205cd's ultra-low wind resistance, it has been able to achieve 000 acceleration 37 seconds of super-car results, seckill luxury camp representatives.
Take the two strength responsibilities as an example, 23580,000 yuan plus standard endurance version, 66The 4-degree battery pack has a range of 605km, and you can enjoy the steering wheel heating, front seat ventilation and heating, 23-speaker audio system, rear independent air conditioning, car fragrance system and other configurations for 10,000 yuan more than the entry-level version. 26.The 980,000 yuan max long-range version has better performance in terms of battery life and power than the plus standard endurance version. The motor power has been upgraded from 185kW to 230kW, and the acceleration per 100 kilometers has been increased to 56 seconds. 800V high-voltage platform with 79The 9-degree battery pack increases the range to 720km and the charging speed is faster. In addition, the steering wheel memory, 4-way lumbar adjustment of the main and passenger seats, front seat massage, and 256-color ambient lights in the car are very valuable, which greatly improves the driving comfort. In addition, the self-max long-range version can also be equipped with a more intelligent high-end intelligent driving system.
The combination of multiple dimensions gives Star Era ES the individual and comprehensive strength to crush opponents upward. Behind a series of low-key things, there is a polite "super comfortable" personality.
Build a high-end service system and "super comfortable" escort for the whole cycle
The "ultra-comfortable" persona of Epoch ES is based on Chery's years of accumulation of technology and R&D experience, and is more important than Epoch Epoca's sincere attitude of "born for users, for super comfort", which is reflected in technology, products, services, after-sales and other aspects.
Considering the pain points that users are most worried about when purchasing new energy, a complete and grid-based energy replenishment system has been established around the 800V high-voltage overcharging plan to reduce the waiting and anxiety caused by the energy replenishment of new energy vehicles, and escort the full cycle of users' "ultra-comfortable" experience. More than 120 brand stations have been built around 28 core cities, and through the three-dimensional layout of brand stations, 300+ store charging services, and 500,000+ public charging piles, the APP Star Era has been linked to achieve a zero-anxiety charging experience that can be searched, pushed, navigated, and paid.
It is gratifying that the first batch of supercharging stations have been opened for trial operation to upgrade the comfort of users with more efficient, convenient and worry-free energy replenishment services.
The official Epoch ES also promised that in the future, the supercharging network will cover 70% of the high-speed mileage of the four major economic belts of Beijing-Tianjin-Hebei, Yangtze River Delta, Greater Bay Area, and Chengdu-Chongqing region, and public networks such as State Grid, Special Calls, and Star Charging will cover core urban and rural areas and along highways.
In terms of customer service, Epoch selects more than 300 authorized Epoch sales and service experience centers from more than 1,800 applications to complete the systematic layout from products to channels. By the end of 2023, 300 experience centers will be built, and there will be more than 460 stores nationwide in 24 years, bringing users the most worry-free "super comfortable" experience with closer distance, more intimate service, and more thoughtful after-sales.
The "super comfortable" positioning of Epoch ES is not only a character stacked by advertising and marketing, but also a commitment made to users with sincere, full-cycle service and superior performance strength. We have reason to believe that the "ultra-comfortable" Star Era ES will become a weapon to seize the market in the new round of value war, and the "super comfortable" era led by the Star Era has just begun.