With the development of society and economic progress, people's consumption concept is constantly changing. Young people, in particular, are gradually getting rid of the traditional concept of consumption and beginning to pursue a more personalized and quality consumption mode, one of the notable trends is "reverse consumption", in this trend, young people are gradually addicted to discount retail. To a large extent, this phenomenon represents a change from "wild" to "rational", showing that young people's consumption concepts are undergoing profound changes.
With the development of society, young people's demand for consumption is also constantly changing. In the past, most young people had a more "wild" consumption concept, they pursued fashion trends, and were keen to chase new and exciting things. They like to get involved in all kinds of trendy brands and buy first-class goods to satisfy their vanity. However, with the progress of society and the continuous dissemination of information, young people have begun to gradually change their consumption concepts and begin to pursue more rational and practical consumption methods. This shift is not only reflected in their choice of goods, but also in their attention to **.
Different from the previous concept of consumption, young people are now beginning to have a strong interest in discount retail. They found that they could buy more cost-effective goods in discount retail, which largely satisfied their rational pursuit of consumption. This change is the transformation from "wild" to "rational", young people begin to pay more attention to the quality and comparison of goods, and no longer blindly pursue trendy brands. As an emerging consumption method, discount retail is also in line with the consumption concept of young people, attracting more and more young people to join it. As an emerging way of consumption, discount retail also has some problems. When choosing goods, young people often ignore the quality of goods because of **, which will affect their consumption experience to a certain extent. Therefore, for young people, rational consumption is not only the pursuit of cheap and diversified goods, but also the quality and practicality of goods, and rational choices for discount retail goods.
As a new type of retail model, discount retail also needs to continuously improve its service and quality, so that consumers can not only benefit from it, but also enjoy a better experience in the quality of goods and services. Only in this way can discount retail better meet the needs of consumers and enable consumers to maintain their continuous attention and recognition of this consumption style. To sum up, the change from "wild" to "rational" consumption concept represents young people's deep thinking and rational pursuit of consumption. The rise of discount retail is a manifestation of this shift. However, rational consumption is not enough to stay in the pursuit of cheapness, young people should pay more attention to the quality and practicality of goods when choosing goods, which is the real rational consumption.
To better understand the connection between young people and discount retail, it is necessary to understand the psychological needs of young people and the business operations behind discount retail. This is a topic worthy of our continued attention and exploration, and I believe that there will be more interesting discoveries waiting for us to explore in the future.