Recently, a topic about "young people only go to the B1 and B2 floors when they go to shopping malls" rushed to the hot search, causing heated discussions.
Indeed, today's shopping malls seem to exist in two worlds, the upstairs is sparsely populated, but B1 and B2 are full of people. In our conventional impression, B1 and B2 are relatively low-end places, why are they so popular today?Behind the flow of people, there are also hidden changes in consumption Xi.
Figure Visual China.
*The biggest reason for the concentration of B1 and B2 is that the products on these two floors are more cost-effective, fashionable and personalized.
In the past two years, more and more new commercial projects have begun to focus on building B1 and B2 floors, and many new consumer goods categories such as video game equipment, handicraft workshops, and pet stores have been stationed.
Some well-known digital brands have also "come downstairs" to meet people's needs for eating, drinking, playing, shopping, and entertainment in an all-round way. The basement floors of some shopping malls even have a hot situation of "hard to find", and many fashion fast-moving brands have also begun to expand to the basement floors.
Many consumers said that the things on the B1 floor are very cheap, cost-effective, and have more choices, and B1 is usually the first choice for simple meals.
Some consumers also said that the high-rise shopping malls are generally some high-end shops, and it is not interesting not to buy hundreds or thousands of clothes after shopping, so it is better to go to the field where they can consume to see interesting things.
Of course, Haixingjun believes that another important reason why B1 and B2 can be so popular is that they are more suitable for one-person group travel.
In big cities, many office workers will choose to travel alone, go to eat and drink coffee alone after work, and find their own alone time, and among them, B1 and B2 can provide single seats are more suitable for this part of the group.
Because it conforms to the consumption concept and consumption Xi of young people, it is more popular.
Therefore, which floor the passenger flow goes to is just a change of location, and consumers want more interesting, affordable and cost-effective products, as well as a better and more thoughtful service experience. Only by meeting this part of the demand is the fundamental reason why businesses will not be eliminated.
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