Luckin lost to "Luckin", and "Li Kui" lost to "Li Ghost" again, really "Thai fake"!
There are ** reports,On December 1, the announcement of the Thai Intellectual Property and International Court announced the final judgment on the trial of the case of trademark and copyright infringement between China Luckin Coffee Company and Royal Thai 50R Group (50R Group) - the judgment of China Luckin Coffee Company lost the lawsuit and was immediately executed.
The preemptive registration of trademarks has become a "roadblock".
In recent years, there have been frequent incidents of Chinese trademarks being preemptively registered overseas, which has become an "obstacle" for Chinese brands to go overseas.
In 06, the English trademarks "chacheer" and "chaqia graphics" of Qiaqia Food were maliciously registered by EuroKera in Germany, and the intellectual property protection was filed with the German Customs, and the other party required Qiaqia Food to pay a transfer fee to purchase the trademark. In the following seven years, after a series of lawsuits and negotiations, the local court finally decided to revoke the trademark in question preemptively registered by EuroKera and compensate Qiaqia for the loss of more than 1,000 euros.
In 18 years, the trademark of Chayan Yuese was preemptively registered in South Korea, and finally ended up with the other party's legal behavior and its own no right to interfere.
In recent years,"Tsingtao Beer" was preemptively registered in the United States, "Zhuye Qingjiu" was preemptively registered in South Korea, "Goubuli" steamed buns were preemptively registered in Japan, "Zhenjiang Balsamic Vinegar" was preemptively registered in South Korea, and "Wang Zhihe" was preemptively registered in Germany.
According to relevant statistics,More than 80 trademarks in China have been preemptively registered in Indonesia, nearly 100 trademarks in Japan, and nearly 200 trademarks in Australia.
It is urgent to strengthen the layout of trademarks
The market has not moved, and the trademark goes first.
Trademarks are territorial in nature and are only valid in the country or region where they are registered, and other countries or regions do not have the right to protect them, so they do not have extraterritorial effect. Due to the consideration of cost, some enterprises rarely deploy trademarks in advance, which leads to the malicious registration of trademarks, and ultimately causes serious consequences due to small losses.
Overall, Luckin's failure to defend its trademark rights in Thailand reminds us once again that strengthening the trademark layout is an indispensable part of a company's global competition. Enterprises need to comprehensively consider all aspects of trademark registration, use, monitoring and maintenance to ensure that their trademark rights and interests are fully protected worldwide.