There are a few reasons why using https authentication can increase your conversion rate:
1.Establish user trust: HTTPS authentication increases user trust by providing encrypted connections and verifying identities. This is because HTTPS is able to protect users' sensitive information, such as login credentials, payment information, etc., making it less vulnerable to hackers.
2.Improve search engine rankings: Most search engines, including Google, have included HTTPS as part of their SEO ranking algorithms. Using HTTPS authentication can improve your ranking in search results, which can lead to more organic traffic and leads.
3.Improved user experience: HTTPS authentication can provide faster web page loading speeds because encrypted connections cache content and reduce page load times. This is important to improve the user experience and reduce the abandonment rate of users, especially for visitors on mobile devices.
4.Comply with data privacy regulations: With the increase in data privacy regulations, such as the GDPR in Europe, many organizations need to take appropriate measures to protect users' personal data. The use of HTTPS authentication ensures the security and integrity of data in transit and helps organizations comply with relevant regulations.
5.Reduced warning messages: Modern browsers are increasingly inclined to mark non-encrypted ones as unsafe and display a warning message in the address bar. This can make users suspicious of you, which can lead to lower conversion rates. By using HTTPS authentication, you can avoid these warnings and increase user trust.
In summary, by using HTTPS authentication, you can increase user trust in you, improve user experience, improve search engine rankings, and comply with data privacy regulations, ultimately increasing your conversion rate.