On January 9, it was reported that at CES 2024, the BMW Group demonstrated new digital technologies and the group's future development direction in human-computer interaction.
It is reported that at this CES, BMW showed for the first time how to enhance the driving experience through augmented reality glasses. With Xreal Air 2, users will be able to visualize how AR glasses can visualize navigation commands, hazard warnings, entertainment content, charging station information, and parking conditions. This achievement is based on a highly integrated software architecture that integrates driving experience and infotainment data with relevant data from the vehicle's E/E system and BMW Cloud, and provides users with a comprehensive digital interactive experience through the integration of hardware and software.
In fact, augmented and mixed reality devices will become increasingly popular in the coming years as technology advances and more affordable entry-level products are introduced. In the future, augmented and mixed reality devices will complement each other's in-vehicle displays, providing drivers and passengers with richer information content, and further enhancing the emotional experience of human-vehicle interaction.
BMW also demonstrated a new voice assistant based on Amazon's Alexa large language model. The all-new BMW Smart Personal Assistant is a BMW car expert who provides more user-friendly assistance to drivers and passengers and answers questions about the vehicle in a timely manner. Car owners do not need to use their hands, and can realize intelligent interaction between people and vehicles through voice, and get an emotional digital experience that "understands you" better.
BMW said, "At this exhibition, we will present richer digital content and experience. We will also look to the future to achieve the perfect integration of augmented reality and demonstrate the power and reliability of artificial intelligence in human-machine interaction. ”
Industry observers said that for this CES, the automotive industry will focus on showcasing practical technologies, and there will also be unique trends in AI applications. Exhibitors at CES 2024 will focus more on practical technologies that can be used today to enhance the everyday driving experience, and are available immediately, rather than as a virtual concept.