Last year, China issued the "Down Clothing" (new national standard), which clearly stipulates the "down content" standard for down jackets. Down content refers to the proportion of down in the down, which directly affects the warmth and quality of the down jacket. According to the provisions of the new national standard, the down content of qualified down jackets should reach more than 50%. The higher the down content, the more padding the down jacket has, and the better the warmth is indicated. Therefore, when buying down jackets, we should try to choose products with a down content of between 80%-90%, so as to meet the basic needs of warmth. It should be noted that down jackets with 100% down content do not exist, and if there is a merchant claiming that their products have 100% down content, it is likely to be an exaggeration, and we should be vigilant and not be fooled.
When buying down jackets, many people like to chase after styles with strong discounts, feeling that they have made a bargain. However, this notion is not necessarily true. In fact, the greater the discount, the more worrying the quality of the down jacket, which is what we call the "IQ tax". Recently, a hot search topic has attracted widespread attention: "Some down jackets are priced at 2,000 yuan and 129 yuan after discount", which looks very attractive, but the authenticity and quality problems are worrying. Therefore, I suggest that consumers with a limited budget can buy down jackets of about a few hundred yuan, these products are not easily affected by discounts, and the quality is relatively stable. For consumers with sufficient budgets, it is best to choose some big-name down jackets that are not easy to discount, so as to avoid the risk of encountering the "IQ tax".
Goose down is larger than duck down, which is the introduction given by most merchants, causing many consumers to only pay attention to goose down styles when buying down jackets. However, goose down is not necessarily warmer than duck down, and the key to the warmth that really affects the warmth is the amount of down filled. At the same time, the ** of goose down down jackets is also much higher than that of duck down jackets, because merchants take advantage of consumers' special cognition and pursuit of goose down. However, for most areas, a duck down jacket is enough to meet the basic needs of warmth, and there is no need to spend hundreds of dollars to buy a goose down jacket in order to pursue the so-called "face". Therefore, we should put our minds right, choose down jackets according to our own needs and budget, and not be misled by the propaganda of merchants.
Many merchants advertise their down jackets as "influencer brands" to increase the value and selling price of their products. Internet celebrity brand down jackets do have a certain market influence, but at the same time, they also bring some problems. First of all, because of its high popularity, it is easy to be targeted by fakes, which creates a purchase risk for consumers. Secondly, the down jackets of Internet celebrity brands tend to be higher, and sometimes they are not even discounted, which puts economic pressure on consumers. Therefore, I suggest that consumers should not pursue the Internet celebrity brand too much when buying down jackets, but should consider more about the practicality and cost-effectiveness of the product.
When buying down jackets, we should avoid buying products with a down content of less than 50%, and try to choose down jackets with 80%-90% down content to meet the needs of warmth. In addition, we must be vigilant about down jackets with excessive discounts and not be fooled by the "IQ tax". When choosing a goose down jacket, we don't have to blindly pursue it, but choose according to our own needs and budget. At the same time, we must also treat Internet celebrity brand down jackets rationally and make choices in terms of practicality and cost performance. The most important thing is that we should not blindly spend a lot of money to buy down jackets in order to pursue famous brands or follow trends, but to meet our own needs and economic strength. With a reasonable choice, we can find cost-effective down jackets that can save money while staying warm in winter.