CCTV Beijing, December 12 (Reporter Tang Jing) According to the economic voice of ** Radio and Television "Global New Financial News", as Beijing ushered in the first snow of this winter, coupled with a number of top international events held in Beijing Winter Olympics venues, the consumption of ice and snow sports continued to rise. Looking at the whole country, the sales of a dazzling array of "ski +" products are booming, bringing people a richer consumption experience and adding new momentum to consumption.
Recently, Beijing's ice and snow arena has been particularly lively, with a number of top international events such as the World Figure Skating Grand Prix Finals, the FIS Snowboard and Freestyle Skiing Big Air World Cup Finals being held at the Beijing Winter Olympics venues, giving spectators another opportunity to experience the charm of ice and snow sports up close through the stadium at their "doorstep". Kong Xianfei, director of the Beijing Municipal Social Sports Management Center, said: "These venues of the Winter Olympics are more inclined to the masses, so that the masses can be in the hall of the Winter Olympics, experience high-level venues, and enjoy high-level events." ”
With the arrival of the ice and snow season, coupled with the stimulation of a series of high-level events, the consumption of ice and snow sports in various places continues to heat up. In Shenyang, Liaoning Province, major ski resorts have opened their doors one after another. A ski resort located in the Shenyang National Forest Park welcomed more than 2,000 skiers on the first day of opening. A skier said: "I came here to experience skiing, not only in terms of technique, but also in terms of speed, and I like the thrill of it." ”
In Heilongjiang, since the opening of Yabuli Ski Resort on November 9, the average daily number of tourists is about 5,500, and the maximum daily reception volume is about 7,500 people, far exceeding the level of the same period in previous years. In Zhangjiakou, Hebei Province, Wanlong Ski Resort in Chongli District has seen about 2,500 visitors on weekdays and 5,000 on weekends since its "opening" on November 8.
According to the report released by Ctrip Research Institute, the number of skiers has maintained a steady growth trend this year, and the demand for leisure and specialization of ski sports continues to increase**, about more than half of users will carry out related tourism activities while skiing, and more than 30% of users will choose to include pure ski itineraries of more than 2 days when signing up for ice and snow tourism products.
In addition, the tourism theme of "Ski+" continues to be enriched. In addition to participating in skiing, snow hot springs, snowmobiles, rime rafting, and even participating in winter fishing have become popular options for leisure ice and snow travel.
*Min Jie, a professor at the Institute of Sports Economics of the University of Finance and Economics, believes that one of the highlights of this year's ice and snow sports consumption is the organic combination of online and offline.
Min Jie said: "In the past, ice and snow consumption was basically offline, and there was a problem offline, the capacity of ice and snow venues was limited, such as Zhou.
Sixth, Sundays or holidays are overcrowded, the consumer experience is very poor, and there are not many people on weekdays. Since the Winter Olympics, online reservations, whether on apps or platforms, have brought a good experience to a large number of skiing consumers. For example, if I want to go to Chongli, there are already a lot of people on the Internet, and I can choose other ski resorts, which is the biggest highlight. ”
This year, the enthusiasm for ice and snow sports consumption in the south is not inferior to that in the north. Although ice and snow resources are scarce in the south, in recent years, the indoor ski resort industry has ushered in rapid development in southern China.
With the continuous heating up of ice and snow sports across the country, the consumption of various equipment related to skiing is also on the rise. According to the "2023 Snow Season Opening Board Consumption Trend" released by the What is worth buying platform, from November 1 to 20, the total transaction volume of the "skiing" keyword on the station increased by 23% year-on-year22%, ski jackets, ski pants, ski goggles, ski boots and other equipment became selling points.
Min Jie said that the hot consumption of ice and snow sports has brought a larger and broader market space for practical products and services in the ice and snow industry chain. In the future, we should further upgrade peripheral services, optimize service quality, and add new momentum to consumption in the ice and snow economy.
Min Jie said: "Although the service of the ice and snow resort has improved over the years, it is still relatively extensive. Skiing is not only physically demanding, but also in cold weather, one needs to recover. For example, there are many additional service products such as massage and medical relaxation in foreign ski resorts nearby, and we still need to improve this aspect of ski resorts. ”
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