In recent years, the rapid development of e-commerce platforms has made online shopping more and more convenient, but it has also brought many infringement issues. Among them, the infringement of e-commerce sales products is particularly prominent, and many merchants infringe on the intellectual property rights of the brand, resulting in the loss of the brand's interests and the decline of reputation. In response to this problem, how can brand enterprises protect their rights?
Analysis of infringement issues:
When an infringement case occurs in the sale of products sold by e-commerce, enterprises need to provide evidence to prove that their rights and interests have been infringed. However, many companies don't know what materials they need to provide. In addition, some businesses will also use various means to evade liability, making the process of rights protection more difficult. Therefore, we need to understand the materials and rights protection process required for the infringement and protection of products sold by e-commerce, so as to better protect our rights and interests.
Methods of rights protection:
First of all, the enterprise needs to provide relevant evidence to prove that its rights and interests have been infringed. This evidence includes proof of purchase, merchandise**, appraisal report, etc. Among them, the proof of purchase can prove that the enterprise is the official of the first channelCommodities** can clearly show the real condition of the goods;The appraisal report is a report issued by a professional organization that can prove whether the product is a fake or has quality problems.
Secondly, the business also needs to provide information about the business. This information includes the merchant's name, address, **, etc., so that the court can contact the merchant and be informed.
Finally, businesses need to provide their own identity information, including name, ID number, **, etc. This information will be used to fill out and submit the application form and complaint for rights protection.
At present, anti-counterfeiting and rights protection is generally entrusted to a professional rights protection agency, without charging any fees, and paying the upfront costs required for rights protection, and the enterprise is waiting for the benefits, while the compensation is shared, and the effect of advertising infringement off the shelves!
IV. Conclusions. The issue of infringement of e-commerce products has become a serious social problem that requires our joint efforts to solve it. Consumers should choose formal channels and reputable merchants when purchasing goods, and at the same time, they should also understand their rights and interests and how to protect their rights. When an infringement case occurs, consumers need to actively protect their rights and provide relevant evidence and information, so that the court can make a fair judgment and protect the legitimate rights and interests of consumers.