Since the beginning of this year, on the basis of conscientiously summarizing and promoting the village construction experience of "cultural tourism and digital empowerment" in Mahai Pilot Village, Longsheng Autonomous County of Guangxi, Guangdong and Guizhou provinces and autonomous regions have launched the "Villages for Villages - Guangdong-Guizhou Digital Agricultural and Cultural Tourism Plan" in Guilin City, determined the first batch of 19 pilot counties in Guangxi, and selected 21 villages with rich agricultural, cultural and tourism resources. Villages with strong willingness for village development and village management talents have taken the lead in building a series of rural digital tools to help improve the integration and innovative development of new forms of agriculture, culture and tourism with digitalization. At present, the demonstration villages in the pilot counties are progressing smoothly and have achieved initial results.
Find out the positioning and planning first, and depict it as a blueprint for the common prosperity of the village.
The 21 demonstration villages in Guangxi include Mahai Village, Longsheng Autonomous County, Xinpo Village, Huanjiang Maonan Autonomous County, Dongchun Village, Shanglin County, Dazhuangtian Village, Resources County, etc. Excellent product design, brilliant regional brand, resources are difficult to change products.
To this end, at the beginning of its establishment, the joint working group visited 21 demonstration villages in 19 counties to conduct in-depth and detailed research. Under the guidance of the joint working group, Mahai Village has upgraded the roads, scenic spots, and characteristic buildings of the village in accordance with the plan. At the same time, in-depth excavation of the Gendiao Cultural Center, the Wood Carving Cultural Center, the Ancient Papermaking Cultural Center, the Village History Cultural Center, etc., has formed a "1+N" rural cultural tourism system. The excavated courtyards were renovated and renovated to maintain their original appearance, and the villagers made innovative use of digital scenarios in agricultural production, rural e-commerce, rural smart tourism, rural governance, etc., to help the high-quality development of rural industries and promote the digital transformation of rural development. Based on the characteristics of natural villages such as mangers and water sources in Dongchun Village, combined with local homestays, restaurants and other tourism formats, the joint working group proposes to create a small operable carrier for Dongchun Village, through which the mature homestay industry and rich natural research resources are combined to develop line-based products that can be used for the sustainable operation of the village collective.
Guangxi has established a task force for the construction of digital villages under the Autonomous Region's Rural Revitalization Strategy Headquarters, established an overall coordination mechanism for the construction of digital villages in the Autonomous Region, and set up a special team for the construction of digital villages to promote the implementation of various tasks in Guangxi's digital village construction. In the second batch of subsidy funds for the promotion of rural revitalization in 2023 issued by the Rural Revitalization Bureau of Guangxi Zhuang Autonomous Region in August this year, 21 demonstration villages were specially given 500,000 yuan per village.
A planning blueprint has gradually turned the Guangdong-Guizhou digital agricultural, cultural tourism plan into reality.
Cultivate "rural CEOs" and explore the rich local culture.
In the process of implementing the Guangdong-Guizhou Digital Agricultural, Cultural and Tourism Plan, the two provinces and autonomous regions have made it clear that they will support the demonstration villages to establish a mechanism for linking the interests of farmers as the main body, so as to ensure that village collectives and farmers become the biggest beneficiaries of village developmentWith the cultivation of county-level rural management talents as the starting point, special training for rural management is carried outThe application of digital village operation tools, through the combination of online and offline innovative practices, to promote the development of new forms of digital agriculture, culture and tourism in villages.
With the active cooperation of all parties, the training of rural management talents kicked off. In May this year, 168 cadres from 19 pilot counties participated in on-site learning to develop ideas and visions for the digital development of new forms of agriculture, culture and tourismIn June this year, a special online training for rural management talents was held, and 150 rural management talents in pilot counties collectively learned rural business concepts and skills such as rural construction, rural management, and practical operation of digital toolsIn July this year, nearly 100 rural management talents from 19 counties in Guangxi Province went to Murashang Changyangli, Wujiang District, Suzhou City, Jiangsu Province for practical training, focusing on improving the practical skills of rural management talents in product planning, content production, scene creation, product marketing, service details and other practical skillsIn the same month, the working group entered 21 demonstration villages in 19 pilot counties to comprehensively carry out the work of accompanying and improving the new business format of rural management, and accelerated the growth of rural CEOs in practice.
Online, through the "four-piece set" of Tencent's village digital operation, it helps villages improve their brands and facilitate transactionsIn just a few months, the Yuegui Digital Agricultural and Cultural Tourism Plan has achieved remarkable results, with each village having a capable agricultural product packaging and brand, and a rural management team with division of labor and cooperation and a business entity that promotes the overall development of the village, and a digital tool set.
Party organizations at all levels pay attention to highlighting the leadership of party branches, party members taking the lead, and farmers participating, and the joint working group helps the demonstration village to establish a unified operation and management mechanism and build a mechanism for connecting the interests of farmers as the main body, and encourages farmers in the village to participate in business services, and the benefits are retained in the village and shared by the villagers. At present, 21 demonstration villages have prepared and built business entities led by village collectives and developed by villagers for common prosperity. At the same time, in the process of construction of each village, residential buildings, bridges, ancestral halls, pavilions and pavilions, as well as various folk customs, slang dialects, folk tales, folk arts, folk crafts and so on closely related to them have been continuously excavated.
Identify the incision of new business forms and improve the income of village collectives and villagers.
The Yuegui Digital Agricultural, Cultural and Tourism Plan helps the demonstration village to innovate and develop the agricultural, cultural and tourism industry from five aspects: building a mechanism for connecting the interests of farmers as the main body, a market-oriented positioning demonstration village operation planning plan, a micro-transformation and product improvement of the agricultural and cultural tourism scene with market-oriented operation, a "four-piece" application of village digital operation, and a companionship and counseling for the operation of digital tools of the rural CEO team, and helps the village collective and villagers to increase their income.
The launch of the first batch of demonstration formats has provided a good sample for 21 demonstration villages. On July 8, in Aishan Village, Tianlin County, Baise County, Guangxi, one of the demonstration villages, the "grapes are green and sweet in midsummer" Tianlin Aishan Sunshine Rose Picking Festival was openedOn July 10, in Mingshi Village, Daxin County, Chongzuo, Guangxi, one of the demonstration villages of the project, the "Damei Mingshi Riding Tour" cycling cultural tourism product was officially launched. The project team of "Enriching Villages for Villages - Yuegui Digital Agricultural and Cultural Tourism Plan" started from the cultural tourism industry of Mingshi Village in Daxin County and the grape industry of Aishan Village in Tianlin County respectively to help the sustainable operation of new business formats and the sustainable increase of village collectives. The launch of the activities of Mingshi Village and Aishan Village marks the official start of the online and offline operation improvement work of the demonstration village.
In addition, the two provinces and autonomous regions also organized rural CEOs to participate in various agricultural product fairs and promotion meetings across the country, integrated various supply and demand digital resources in the market, and innovatively launched "order agriculture", according to the needs of their agricultural product processing enterprises, market orders and other information, to provide villagers with seedlings for planting and production, and signed "agricultural orders" of "accompanying the market" and "guaranteed floor price" to ensure the income of villagers.
Dongchun Collection", "Vegetable Rabbit", "Landscape Riding Tracks" ......Tencent helped 21 demonstration villages develop and design themed logos based on the rural development direction of the demonstration villages, so that each village has its own product slogan and brand image. According to the characteristics of rural operation in each demonstration village, the joint working group suggested the development of offline demonstration formats according to local conditions, including cafes, themed tea shops, campsites, research factories, markets, cycling stations, red restaurants, training classes, etc.
The matrix was quickly formed, and farmers enjoyed the dividends of the digital era.
It is reported that the 21 villages involved in the Guangdong-Guizhou Digital Agricultural and Cultural Tourism Plan are all from 19 counterpart counties in Guangxi's east-west cooperation, and have a certain foundation for agriculture, culture and tourism, providing a solid foundation for the project team to carry out various tasks quickly and efficiently. Focusing on improving the digital operation of villages and cultivating rural management talents, the joint working group integrates the "four-piece" digital operation plan of the village, including WeChat, cloud service applet, and WeChat, as well as tools such as the village operation and management background, to innovatively establish a county-level digital platform for common prosperity in rural areas. At the same time, through digital and intelligent means, it empowers the value influence, operation services, marketing and promotion of rural cultural tourism, and improves the ability of villages to connect with the market.
Longsheng Autonomous County of Mahai, Zhong.
6. Six villages, including Longji, Pingling, Liuman, and Jinjiang, have completed the construction and put into use of the village service mini-program, and the villagers of Mahai Village have opened up online channels for tea, honey, chili, sweet potatoes and other agricultural products through WeChat mini-stores. More and more agricultural, cultural and tourism villages have joined the cluster construction, effectively promoting county-level smart tourism to help rural revitalization.
The person in charge of the Guangdong-Guangxi Cooperation Office of Guangxi Zhuang Autonomous Region said that next year, Guangxi plans to expand the scale of building a demonstration of common prosperity villages on the basis of Guangdong-Guangxi cooperation and learning from Zhejiang's "Ten Million Project", and conduct deeper exploration in this regard. With the joint efforts of all parties, the Guangdong-Guizhou Digital Agricultural-Cultural Tourism Plan will surely become a good practical exploration of rural common prosperity, another highlight project of Guangdong-Guizhou cooperation, and a new benchmark for the construction of Guangxi's digital villages.