If you are an entrepreneur who wants to open a cake shop, then please be sure to read this tutorial carefully and grasp the eight major problems in hand to avoid the closure of the cake shop!
1.No attention to product quality.
Whether you are in the early stage of your business or in the process of operation, the most important thing for a cake shop to survive is the quality of the product. If the quality is not good, it will leave a very bad impression on consumers, which in turn will affect word of mouth. Therefore, in the selection of raw materials, we must pay more attention to the quality of the product in the production process!
2.Inappropriate pricing strategies.
* is the focus of consumers' attention, the pricing strategy of the cake shop must take into account the consumer's spending power, in order to be the most reasonable, will not affect the consumer's consumption experience. Therefore, the pricing of the cake is also very important.
3.Excessive activity.
Although the activity is conducive to increasing the customer return rate, if it is excessive, it will reduce the impression of the product. If the activity is excessive, it will also lead to a sharp reduction in profits due to high preparation costs, which will actually accelerate the speed of store closure. Therefore, it is necessary to carry out ** activities rationally.
4.Expanding too many product lines.
If you blindly expand the product line, just to cater to the various needs of consumers, it will eventually affect the quality and reputation of the original products. If you invest too much, although the unit price of the product is low, but the benefits vary widely, it is an investment risk.
5.Lack of vigilance against competitors.
The attack of competitors can easily make start-ups lose their own customers, and past consumers are easily attracted to competitors. You can't unilaterally pay attention to product improvement, but also understand the relevant situation of competitors and adjust your strategy in time.
6.Improper recruitment.
If the recruitment method is not done properly, the quality of the staff recruited will be low, and the quality of the service will also be reduced. It's important to weigh the various information implicit in the hiring process and recruit the right employees that the company needs.
7.Blindly scaling up.
Expanding the scale can improve the operating efficiency, but if it does not tilt towards basic technology and product quality, it will reduce the level of profitability. It also poses a huge threat to the dynamics of all aspects. Therefore, it is necessary to appropriately expand the scale while ensuring quality.
8.Unreasonable financing strategies.
With so many financing channels, companies can choose from many different financing methods. However, if the company does not correctly assess its own strength and blindly chooses an inappropriate financing strategy, it will lead to a deviation in the direction, a gap in the capital chain, and even eventually bankruptcy.
The above are some of the problems that cake shops may encounter in the process of carrying out business, as long as these eight problems are in hand, reasonable management, steady and steady, I believe that your cake shop can also prosper. Friends who are ready to open a cake shop and want to learn the basic knowledge of cake baking in depth, the following is a list of cost-effective and reliable schools in Guangxi. Friends who want to know are welcome to leave a message in the comment area.
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