Whole-chain science creates a new future for China's dairy industry.
British economist Martin Christopher once pointed out that "the competition in the 21st century is not the competition between enterprises and enterprises, but the competition between ** chains and ** chains". On November 28, the world's first first-chain theme exhibition "China International Chain Promotion Expo" was held in Beijing, which further made people understand the important role of the first-class chain in the livelihood of the people. Junlebao Dairy Group, a Chinese exhibitor, has become the focus of attention at the conference. The documentary "Exploring the Ultimate Code of Living", which was filmed by the Discovery Channel and revealed in depth, attracted visitors from all over the world to stop and watch, praising its new paradigm of injecting science into the whole dairy industry chain.
As the world's largest documentary producer and broadcaster, Discovery Channel has a reputation for professionalism and science. It does not focus on individual enterprises, and the tracking and reporting of enterprises is more based on the best of the best from a global perspective. The development of the dairy industry is related to human health, and China's dairy industry has made a beautiful comeback in the past 10 years, which has attracted the curiosity of discovery. After benchmarking against the world, repeated selections, and then being shocked by Junlebao's unique whole industry chain model, Discovery finally selected Junlebao as the "protagonist" of "Exploring the Ultimate Code of Freshness". This is also the global "debut" of the microscience of the whole dairy industry chain in discovery, which reveals how Junlebao creates the ultimate quality products through the scientific innovation of the whole industry chain, and then achieves rapid development, and sets a new benchmark and provides a new paradigm for the development of the dairy industry. Through the documentary, we can clearly see that behind a good glass of milk, there is a hidden industrial chain that includes three core industrial links operating efficiently and with high quality. Its upstream is agricultural production such as pasture cultivation and dairy cow breedingThe midstream covers modern industrial systems such as dairy manufacturing, procurement and quality inspectionThe downstream is closely related to modern services such as channels, marketing, transportation and logistics. The modern industrial division of labor is refined, and most dairy enterprises only do the middle and downstream industrial part, which can focus more on production, processing and operation, and then improve their industrialization and marketization level, but it also brings potential risks: how to ensure quality from the source, especially the quality of raw milkMoreover, the dairy industry chain itself is also an operation chain that includes forage planting, dairy farming, raw milk storage and transportation, production and processing, and any problem in any link will have an impact on the quality of the final product. The whole industrial chain of Junlebao has subverted the division of labor model generated purely for efficiency in the past, with the goal of ensuring the ultimate product, and all aspects of the product are independently mastered and continuously improved. From the selection of pasture, planting grass, to raising embryos, raising dairy cows, all the way to manufacturing, scientific and technological research and development, we will start from a grass and do it along the whole industry chain to the end, everything is in our own control. For example, in 2021, Junlebao entered the field of dairy cow breeding, and is committed to improving the speed of dairy cow improvement and cultivating healthier and better quality dairy cows through domestic and foreign synchronous independent breeding models.
At present, Junlebao has 1 breeding bull in the top 10 in the world, 3 in the top 50 in the world, and 13 in the top 200 in the world, becoming the leading force in the independent development of China's dairy breeding bulls. In the past 10 years, Junlebao has invested more than 8 billion yuan in pasture planting and dairy farming alone. And this is only the starting point of its upstream quality control, from the constant temperature barn perceived by the Internet of Things, the intelligent world-class factory, to the world-class R&D center covering the entire industry chain......Junlebao's family did all the work that was not originally a dairy company. Under the general pursuit of asset-light and high-efficiency models of enterprises, Junlebao's "heavy assets" and "heavy investment" can be described as "stupid", but this ultimately achieves a solid foundation for it to create super nutrients and makes its quality assurance as solid as a rock. Nowadays, every drop of milk comes from the high-quality guarantee of the whole industry chain, not only each link can be traced, but also each link is independent and controllable, through scientific breakthroughs in key links, and continues to pursue better and more extreme. Discovery chose Junlebao as the object of observation to demonstrate the differentiated competitive advantages brought by scientific and technological innovation to Junlebao in a micro and detailed manner, which is also out of confidence and trust in the layout of the whole industry chain and scientific and technological support.
At the beginning of the documentary "Exploring the Ultimate Code of Living", people will be the first to be impressed by a calf named "Anna".
Anna's background is different. His sire is one of the top breeding bulls in the GTPI worldIts mother is selected from Junlebao's 150,000 cows, which can be called one in a million. Genetically, "Anna" is destined to be a "proud cow of the sky", which is far ahead in terms of milk production, fecundity, health index and production life. Such a good cow should naturally be fed in the most delicate and scientific way.
Therefore, in the physical and chemical laboratory of Junlebao Animal Husbandry Research Institute, researchers are using an "artificial rumen" machine to simulate the digestive function of the rumen of cattle in vitro, and analyze the degradation process of various feeds in the rumen of dairy cows in detail, and grasp the core key to affecting the nutrient absorption of dairy cows. On the basis of scientific research, dairy cow nutrition experts will adjust the formula at any time according to the health status and milk production of the cow, and accurately customize the feed. It not only escorts the health of dairy cows at all times, but also lays a nutritional foundation for the high quality of raw milk. Such a precious cow not only eats well, but also lives better. In Junlebao's digital and intelligent cowshed, advanced technology means are everywhere, and fan, spray, temperature and humidity systems are adjusted in real time to ensure a constant temperature for 24 hoursThe cows lie quietly on the soft beds, relaxed and comfortable;Each cow has a digital "ID card", and the amount of activity, rest time, rumination, etc., will be accurately recorded every day.
The main indicators of raw milk produced by such carefully raised dairy cows have comprehensively exceeded the standards of the United States, Japan and Europe. Even so, how to quickly lock in the active nutrients and sweet taste of raw milk is still a world-class problem. In this regard, Junlebao has created a zero-transportation integration model in the fresh milk production plant, and after the raw milk is squeezed out in the automated hall, it will immediately enter the factory through a 310-meter-long low-temperature aseptic pipeline at a speed like a 100-meter sprintThen, quickly pass 0001 micron membrane filtration, INF steam immersion sterilization, aseptic cold irrigation and other links, "light speed" to make a bottle of fresh and good milk.
Among them, Junlebao innovates inf009 seconds ultra-instantaneous sterilization technology, through the precise control of time and temperature, allows milk to pass through a "steam bath" to instantly kill pathogenic bacteria, while maximizing the retention of active nutrients in milk. This "black technology", which has been developed for three years, has extended the shelf life of traditional pasteurized fresh milk from 10 days to 19 days, greatly improving the audience scope and sales radius of fresh milk, and becoming a major technological breakthrough in China's fresh milk industry. Innovations like this don't stop there. With the continuous improvement of consumers' health awareness, "low GI" food is becoming a "rigid need" for people who pursue health. The so-called "low GI" food refers to food with a glycemic index lower than 55, which has the characteristics of low energy, slow blood sugar rise, high fiber, and strong satiety. With a keen insight into the health upgrade of the market, Junlebao has launched a simple and mellow yogurt with low GI and zero added sucrose, and with the help of an "electronic nose" that can quantify various flavors, it has achieved a balance between health and taste. From an embryo to a bottle of high-quality milk......As soon as the documentary of discovery was broadcast, Junlebao was also fully presented with the layout of the whole industry chain, which can be called the "road of science". This road guards the source of the dairy industry, breaks through the boundaries of the industry, and is more committed to creating a scientific "long board". It not only enhances Junlebao's own core competitiveness, but also leads the comprehensive rise and high-quality development of China's dairy industry. The reason why this steep road is successful is not only the superficial "black technology" as a connection, but also the more forward-looking "scientific strategy" as a guide.
Two-time Nobel Prize winner in physics John Bernard argues:
Science is not a mysterious clarion call, but only a tool for people to transform the world. In 2023, Junlebao will officially launch the "Science Strategy".With a scientific layout of the whole industry chain, and scientific nutrition, we provide accurate health upgrade solutions for people of all ages. And the essence of scientific strategy lies in:"Integration of the whole industry chain" + "six world-class".Two major modes. The layout of the whole industrial chain of Junlebao Science includes scientific grass planting, scientific breeding, scientific breeding, scientific technology, scientific research and development, scientific quality inspection, etc. The "six world-class" includes world-class dairy cow breeding, world-class R&D platform, world-class advanced pasture, world-class leading factory, world-class first-class business and world-class food safety management system. It can be said that Junlebao is using the "hard" framework of the whole industry chain science to carry the "soft" concept of "scientific strategy". Taking a world-class R&D center as an example, it is itself a miniature version of the whole industry chain science system.
In 2021, Junlebao spent 500 million yuan to build a scientific nutrition research institute, which not only develops new products, but also covers embryo breeding, forage planting, feeding nutrition, breast milk research, strain development, testing capabilities, regulatory research and other aspects. For example, in the field of forage planting, Junlebao has made continuous efforts in forage planting, improvement and storage through cooperation with the Institute of Grass Research of China Agricultural University, and the quality of forage grass is close to the international level, and self-grown alfalfa and oat grass have achieved domestic substitution. In the field of probiotics and lactic acid bacteria starter culture, which has been monopolized by foreign countries for a long time, Junlebao has developed Lactobacillus paracasei N1115, Lactobacillus plantarum N3117 and independent yogurt starter with independent intellectual property rights through the establishment of a huge culture preservation center, breaking the foreign monopoly in one fell swoop. At the same time, Junlebao has also obtained 214 authorized patents, 51 achievements in scientific and technological achievements, 16 provincial and ministerial level science and technology awards, and 6 international awards, becoming a banner of scientific and technological innovation in China's dairy industry.
Facing the future, more scientific research results are already on the way. For example, Junlebao is carrying out more in-depth research on the important active ingredients in breast milk, no longer only satisfied with the analysis of static data such as the composition and content of breast milk nutrients, but also how it changes dynamically over time, so as to provide data support for the development of more refined infant formula. When scientific nutrition and the advantages of the whole industry chain are superimposed, it means that Junlebao occupies the strategic commanding heights of the industrial chain. Under the strong potential energy of scientific strategy, Junlebao is enough to overlook the overall situation. No matter from which direction, it can quickly achieve a single-point breakthrough, occupy the dominant position of "starting to lead", and greatly enhance the core competitiveness. In addition to continuously providing consumers with safe, high-quality, and scientifically nutritious products, Junlebao's continuous upgrading in technology and quality is also objectively driving the progress of technology and quality in the whole industry, resulting in a "leader effect". This means that with the scientific layout of the integration of the whole industry chain, Junlebao is not only building a world-renowned dairy brand, but also injecting new momentum into the high-quality development of China's dairy industry. When its innovative development paradigm is discovered and promoted by discovery, Junlebao also contributes Chinese solutions to the development of the world's dairy industry.