At the end of the year, sports tourism has added new highlights.
On December 8, the 2023 China Sports Culture Expo and China Sports Tourism Expo (hereinafter referred to as the "two expos") opened at the Suzhou International Expo Center in Jiangsu Province. The opening ceremony also held the awarding ceremony of the 2023 China Sports Tourism Boutique Project, which includes boutique scenic spots, boutique routes, boutique events, boutique destinations, etc.
Nowadays, in many places, sports have been regarded as a "booster" for tourism development.
Yunnan is rich in geology and landforms, with plateau lakes, forests and grasslands, mountains and valleys, etc., which are not only valuable tourism resources, but also become excellent conditions for sports activities. Recently, Kunming Ten Peaks Mountaineering Sports Tourism Route and Dali Erhai Ecological Corridor Sports Tourism Route were awarded the "Top Ten Boutique Routes of China's Sports Tourism", Tengchong City and Maitreya City were awarded the "Top Ten Sports Tourism Destinations in China", and four sports tourism boutique projects were awarded the "Top Ten in the Country". Xing Jin, deputy director of the Yunnan Provincial Sports Bureau, said that for Yunnan, sports enrich the content of tourism, and tourism provides space and conditions for sports development, and the two promote each other and complement each other.
This year, "Village BA" and "Village Super" have made Guizhou "out of the circle", and also added "a fire" to the development of sports tourism in Guizhou. At the two expos, the Guizhou Pavilion with the theme of "Colorful Guizhou, Sports Tourism Resort" will display "Village BA" and "Village Super" as highlights. "Compared with previous exhibitions, the content of the Guizhou Pavilion is richer, especially the addition of 'Village Super' and 'Village BA', which has attracted many visitors to check in. Kuang Zhengzhi, director of Guizhou Sports Economic Development Center, said that in recent years, Guizhou's sports tourism has become more and more popular and influential.
Recently, the General Administration of Sports of the People's Republic of China and the Ministry of Culture and Tourism issued an announcement to identify 13 units such as Beijing Wenyu River Park, Tianjin Dongli Lake Ecotourism Demonstration Zone, Shanghai Bay National Forest Park, Hunan Liuye Lake Sports Tourism Base, and Sailimu Lake Scenic Area in Bortala Mongolian Autonomous Prefecture, Xinjiang Uygur Autonomous Region. This provides a "new guide" for tourists to participate in sports tourism.
Since 2021, the General Administration of Sports of the People's Republic of China and the Ministry of Culture and Tourism have jointly carried out the identification of national sports tourism demonstration bases, and during the "14th Five-Year Plan" period, 100 demonstration bases with rich sports cultural connotations, strong radiation and driving effects, and outstanding economic and social benefits will be built, so as to enrich tourists' tourism experience, spread sports culture, and promote the high-quality development of the sports industry and tourism industry.
Go skiing at Sailimu Lake", "Go to Guizhou for a mountain biking", "Run in Mogan Mountain" ......Seeing the scenery in sports has increasingly become a new choice for people's leisure travel. The marriage of sports and tourism has brought more and more traditional tourism resources to new charm. (*People's ** Overseas Edition Reporter Yin Jie).