In today's era of "those who win users win the world", how to enhance brand recognition and favorability is a problem that every automobile company is thinking about. In this regard, Dongfeng Honda has accumulated 8 million users, and does not hesitate to devote itself to the in-depth exploration of "user operation", and constantly pursues the symbiosis, co-construction and co-creation of users and brands.
Recently, Dongfeng Honda User Ecology Conference and User Brand Conference was held in Wuhan, with a warm atmosphere and crowded audiences beyond people's imagination. Under the witness of many celebrities such as star Wu Yanzu and racing driver Xie Xinzhe, as well as hundreds of enthusiastic car owners, Dongfeng Honda released a new user brand "Benjia". At that time, Gou Tiansheng, deputy general manager of Dongfeng Honda Automobile, announced that Dongfeng Honda's car buyers have exceeded 8 million.
Gou Tiansheng said: "This brand is the adherence and continuation of Dongfeng Honda's user-centered creed. On the one hand, we explore new communication models, on the other hand, we stick to our original intention, and depict the appearance of Dongfeng Honda's family with love and companionship. "It's a new way of thinking that allows brands and users to co-create, build and coexist, and deeply establish and expand the close connection between users and brands.
At the macro level, this event and the launch of the "Benjia" brand engraved an important milestone in the development of the Dongfeng Honda brand. Therefore, Dongfeng Honda is not only satisfied with producing cars, but also creates a shared living space that truly belongs to "home" by creating highly engaging activities and providing personalized services.
The success of this conference makes people look forward to how Dongfeng Honda will further promote the spirit of "this family" in the future, share joy with users, and write a brilliant chapter together, so that more "home" users can feel that they are the sharers of Dongfeng Honda's value, and jointly witness and participate in the development of the brand. Dongfeng Honda has given such a special role to them, and it is precisely to create a deep resonance and empathy, so as to achieve the resonance between the brand and consumers.
At the same time, it also reflects Dongfeng Honda's determination and action to always be user-oriented, and shows how they can win the hearts of the public through in-depth service, down-to-earth communication, emotional interaction, and the concept of co-creation and sharing. Undoubtedly, this unique concept will help Dongfeng Honda mark its own path in the future competition, fight competitors, win the market, and finally realize the brand sentiment of "symbiosis, co-construction, co-creation, resonance, empathy, and resonance".
Interpretation of the "home" brand
Symbiosis:Dongfeng Honda knows that in order to survive, it must first coexist with users. Therefore, from product development to marketing, to after-sales service, all user-centric. For example, they develop models that meet the needs of the market, hold a variety of user experience events, and tailor a series of personalized services to users. It is in this way that they make users feel their presence in Dongfeng Honda's "home".
Co-construction:Dongfeng Honda is committed to building an open brand ecology, so that every user can participate and build a brand together. For Dongfeng Honda, users are no longer just consumers, but a part of the brand, the creator and contributor of the brand. They listen to the voice of users, respect their suggestions, and work together to promote the development of the brand.
Co-creation:Innovation is the life of Dongfeng Honda, and they are eager for a continuous source of inspiration for innovation. Therefore, they involve users in the design of the product, allowing the user's innovative thinking to be fully utilized. The interaction between consumers and brands is an important node for the common development and progress of brands and consumers.
Resonance, empathy, resonance:Only by truly understanding users and resonating with users can we arouse their empathy and ultimately achieve the resonance between the brand and users. "Benjia" is Dongfeng Honda's user-centric turnaround, and it is also an important support for them to gain a foothold in the fiercely competitive automobile market. In the future, Dongfeng Honda will continue to uphold the concept of "home", adhere to the supremacy of customers, and win the trust and recognition of every "home" with better products and services, so as to create a better future.
Looking forward to the future of Dongfeng Honda
In the future, Dongfeng Honda will continue to actively expand the concept and practice of "home", further explore the needs of users, and better meet the expectations of users in terms of car purchase, car use and leisure life. In order to achieve this goal, Dongfeng Honda will work in the following aspects:
Enhance product strength:By continuously optimizing the existing product line, we develop personalized, practical and environmentally friendly new products, so as to meet the growing and diverse needs of users, retain loyal users and attract potential users.
Improve the quality of service:Continue to optimize the after-sales service system, improve the service level and response speed, so that car owners can use more worry-free and more assured. In addition, it can also hold exclusive activities for car owners on a regular basis and invite car owners to participate in brand activities to strengthen the sense of belonging of users.
Create an online and offline integrated user experience:It is necessary not only to pay attention to the marketing and service of offline physical stores, but also to dig deep into diversified interactive channels such as online social platforms and apps to achieve seamless connection between online and offline and improve user experience.
Practicing corporate social responsibility: actively pay attention to social issues, care for the environment and health, continue to invest in research and innovation in green travel and sustainable development, keep pace with the times to meet consumer expectations, and contribute positive energy to society.
Strengthen brand communication and image building: With the help of celebrity endorsement, social support, public relations and other ways, expand the brand's popularity and reputation, enhance the brand image, and let consumers remember and love Dongfeng Honda.
Write at the end:
With the help of the concept of "home", Dongfeng Honda will continue to meet the needs of users, win the trust and support of consumers, and further strengthen the deep emotional connection with users. In the long run, this will consolidate and enhance Dongfeng Honda's position in the Chinese automotive market, and at the same time, it will also set a model for the industry to be user-centric and help each other. Wait and see, Dongfeng Honda will be able to create more brilliant performance in the future and win the respect and recognition of countless car owners and the automotive industry.