As the temperature in many places across the country continues to drop, major ski resorts have successively "opened", and ice and snow consumption continues to rise. Rong Yihua found that a series of "ice and snow +" products have emerged in various places, and the integrated consumption of ice and snow + "culture, sports and tourism" has become a new highlight of winter consumption. The booming development of the ice and snow economy has added new momentum to the winter economy, including skiing, hot springs, intangible cultural heritage, research, food, hotels, etc.
Ice and snow events lead the ice and snow economy. Recently, a number of top international events have been held in Beijing, including the World Figure Skating Grand Prix Finals at the National Stadium "Ice Sail", the ISU Speed Skating World Cup (Beijing Station) at the National Speed Skating Stadium "Ice Ribbon", and the FIS Snowboard and Freestyle Skiing Big Air World Cup Finals at the Beijing Shougang Big Air "Snow Flying" ...... a successful conclusionA series of high-level ice and snow events were held in Beijing, attracting many ice and snow enthusiasts.
Ice and snow sports events not only produce economic effects, but also stimulate the enthusiasm of the audience to participate. Since the Beijing Winter Olympics, the number of skiers has skyrocketed, and many travelers have appeared on social networks seeking "ski rides". At the same time, Beijing Chongli Ski Resort, Jilin City Ski Area, Changbai Mountain Tonghua Ski Area, Harbin Yabuli Ski Area, Altay Ski Resort and so on have become many places for ski enthusiasts. The development model of ice and snow sightseeing and leisure and the rise of ski vacation is becoming the main mode of China's ice and snow tourism development.
As a new focus to promote consumption in winter, many places have stepped up efforts to promote ice and snow consumption. Among them, Jilin issued a total of 30 million yuan of ice and snow consumption coupons to tourists inside and outside the province, and set up a special ice and snow transportation subsidy of 10 million yuan. Through the opening of ice and snow through trains, tourism charter flight incentives and subsidies, etc., we strive to accurately attract foreign tourists;The 10th Beijing Citizens' Happy Ice and Snow Season series of activities were launched a few days ago and will last until April 2024. During this period, Beijing will issue at least 30,000 ice and snow consumption vouchersThe 2024 3rd Hohhot Happy Ice and Snow Festival is also promoting and displaying highlights to attract tourists.
With the public's enthusiasm for ice and snow projects, the integrated consumption of ice and snow "culture, sports and tourism" is showing a hot trend. Yang Jinsong, director of the International Research Institute of the China Tourism Academy, said that a series of "ice and snow +" products such as "ice and snow + health", "ice and snow + fashion", "ice and snow + technology", "ice and snow + food" and "ice and snow + accommodation" have emerged in various places, and ice and snow tourism is on the eve of a trend outbreak. Rong Yihua believes that ice and snow + "products", as a characteristic cultural, sports and tourism project, actively stimulates national tourism consumption, continuously satisfies the people's sense of gain and happiness, and can effectively promote the sustainable and innovative development of the economy.