I don't know if you still remember that in the mobile phone market more than ten years ago, domestic mobile phones basically had no face, and some people even did not hesitate to go to the waist in order to buy an Apple mobile phone. Today's mobile phone market is more and more inclined to domestic production, and no one will think that people who use Apple mobile phones will be higher than those who use domestic mobile phones. In fact, this is a sign of the rise of national self-confidence, and it is also a sign of the enhanced competitiveness of domestic mobile phone brands.
Now Xiaomi and Huawei have achieved milestone success in the high-end mobile phone market, and Huawei Mate60 series and Xiaomi 14 series are worthy of being recorded in the history of domestic mobile phone development. However, a lone branch is not spring, and a hundred flowers can bloom in spring. If domestic mobile phone brands want to really rise, what is needed is for every brand to come up with 12 points of effort to innovate. However, judging from the unity of the domestic mobile phone market, there is still a big problem in achieving a hundred flowers.
The problem is that the competition between domestic mobile phone brands is too "clean". Some time ago, I saw a large number of OnePlus water armies posting content on the Internet to smear and trample on friends, and these contents looked really chilling. These trolls not only have similar IPs, but almost all of them send out press releases, and the words and pictures are also the same. It's really hard for me to understand why I don't make my own products and have to do these bad publicity on the Internet.
You must know that the corporate culture of the green factory has always been the word "duty", but now it is said that it is a set on the surface and a set behind it. Is it really good to have such a reputation?Moreover, even if these small means are engaged, the products of the popular friends are still popular, and the market is still cold, what is the point of doing this. From the data of the W44-W47 Chinese mobile phone market, it can be seen that the market share of the green factory has fallen to 6th, even with the addition of OnePlus 1With a market share of 5%, it is still the 6th.
Is the situation of the green factory really difficult?In fact, not necessarily, everyone knows that there are many sub-brands under the green factory, the product line is very chaotic, and sometimes there will even be sub-brand competition. In addition, increase more R&D funds and polish products well, rather than spending all the funds on hiring water armies.