For the first time, domestic mobile phone brands competed with Apple, and non-Huawei brands emerged
A few days ago, the research company Counterpoint released the market share ranking of high-end phones in China in the second quarter, in which vivo ranked first in the country with a double proportion and growth rate, becoming the domestic mobile phone manufacturer after Apple, and has the potential to catch up with Huawei.
According to Counterpoint statistics, vivo accounted for only 6% in the second quarter of last year, and reached 13% in the second quarter of this year, making it the second domestic high-end machine manufacturer to exceed 10% since HuaweiAnd during this period, Apple also saw growth, with a 46% increase, albeit a significant decline, compared to 43% a year ago.
It was followed by Huawei, Honor, Xiaomi, OPPO, Huawei, which fell to 11% from 19% a year ago, while Honor rose to 8% from 6% a year ago, and Xiaomi and OPPO fell to 13% from 9% a year ago.
Industry insiders believe that the reason why vivo can obtain such a high market share is likely to be because vivoX80 Pro has been affirmed by the market and has made great progress in photography, for example, X80 Pro is equipped with an independent imaging processorV1, this mobile phone is equipped with a camera called "micro clouds", and it has also carried out in-depth shooting with the famous Zeiss vivo's photography level has been greatly improved, and it has been welcomed by the Chinese people, which has led to the sales of mobile phones.
This wave of numbers is more valuable, after all, the price of this model is more than 4000 yuan, not those models that claim to be more than 3000 yuan, this**just in line with vivox80 pro**, indicating that domestic mobile phones have been recognized in the market of more than 4000 yuan.
Huawei used to be Huawei's best high-end machine, once in China's high-end machine field and Apple on par, its Mate series and P series have been welcomed by the Chinese people, P30 series is considered to be the largest high-end machine, in 85 days, P30 series sales have exceeded 10 million units, but also the first high-end machine in Huawei's history to sell 10 million units. The P30 is Huawei's largest ever high-end**.
However, because everyone knows that Huawei's sales have been declining, most of the low-cost machines have been cut by them, and Glory has also been eliminated by them, and the rest is limited models such as Mate series and P series, but with a small number, only 4 G network, it can occupy the top three positions in the domestic mid-range mobile phones, which shows that it is very popular among the Chinese people.
Huawei's mobile phones have been recognized by the majority of users, in addition to its innovation in some key technologies, but also because it has led the development of the camera field, and jointly developed camera technology with camera manufacturers, which has greatly improved the photography capabilities of mobile phones.
With the rise of Huawei, major domestic mobile phone manufacturers have also followed Huawei's approach, but at present, the major domestic mobile phone manufacturers, in addition to making some breakthroughs in photography, are still constantly researching, after all, the difficulty of photography is greater, at present, the three major domestic mobile phone manufacturers have developed image chips, and have used 100 million pixel cameras, and Zeiss, Leica, Hasselblad and other companies have been combined to improve the camera's shooting capabilities, so that they have the absolute upper hand.
Under the leadership of Huawei, the domestic machine has made certain achievements in the field of high-end machines, but the release of the iPhone 14 series has made the domestic machine a great challenge, the iPhone 14 will no longer use 12 million cameras, but more than 48 million cameras, and with its powerful computing power, the leading position of domestic mobile phones in photography will soon be broken.
Industry insiders expect that the iPhone 14 series will drive iPhone shipments to record records, and many Chinese users are also looking forward to the release of the iPhone 14, showing that the iPhone has been recognized by high-end users in China, which is also a heavy burden for domestic local brands.