The party game track, which continues to heat up, has become the object of heated discussion in the entire game industry and even the Internet industry. When the outside world has pulled the product form, product advantages and user value, the operation force hidden behind the product is rarely mentioned, but this is the most important link that cannot be ignored after entering the stable operation.
Take "Egg Boy Party" as an example, it has created an industry record of 560 million users in 560 days, and even kicked off the "Egg Ride Festival" on December 15, not only the daily activity has reached a new high, the number of original maps in a single day has also reached an astonishing 330,000, and the cumulative number of parties has exceeded 40 billion.
The reason for this, in addition to its first-mover advantage as a pioneer of domestic party games, may be more telling is that "Egg Boy Party".By cutting a positive emotional feedback "outlet" in the huge ecosystem, the construction of the content ecology and the development of the user ecology are parallel and interdependent—that is, the content serves the users, and the users can in turn promote the growth of the content, so as to realize the "ecological co-construction" based on the user's emotion.
This mode of operation can not only form a dynamic relationship tension between users and officials, but also continuously improve the vitality and competitiveness of productsAfter all, as the spiritual home of 500 million users, the joy of Egg Boy Island never stops, and making users happy is the top priority of the product.
Find support for every emotion and build a happy egg boy island
For every user who enters the game, the first stop is to land on "Egg Boy Island". In this paradise born for happiness, there is no need for any forced social trigger mechanism, and anyone who lands on the island can derive a simple, direct and efficient social chain from "hugging". This transcendent design is obviously the result of in-depth insight into product positioning, and it is also an important source of deepening users' emotional bonds and obtaining happiness and happiness.
Starting from such an emotional context, the "Happiness Full of Egg Boy Island" project came into being, aiming to join hands with users to build Egg Boy Island, so that the "happy" will be happier, and the "happier" will be happier. To put it more bluntly, by opening up a "communication**" with the official, users can make suggestions and suggestions for the construction of the game ecology, and find support for every user emotion.
In fact, as the core scene of game socialization, Egg Boy Island has always been user-oriented, and through minimalist interactive design, it drives them to freely expand more social relationships from the heart. Starting from "Hug", users can open up a very rich and diverse social scene.
You can hold a stranger for no reason, snuggle up from early morning to sunset, from walking side by side to parting ways, without any words, the collision of hearts and hearts, silence is better than sound, you can complete a romantic island tour;
Or spontaneously hold the joyful "baton", everyone invariably wears the same clothes, you fold me, I fold you, until it folds into a string of "egg candy gourds", which is not only tacit drive behind this, but also the goodwill traction of each other.
This pure happiness has laid the "foundation of happiness" for Eggboy Island. On this basis, the "Egg Boy Island of Happiness" project keenly captures the emotional demands of users, conforms to the growing social needs, and provides a broader space for the happiness of egg pairs. Specifically, according to user feedback, the official continues to launch more happy scenes and facilities to make the happiness of Egg Boy Island more concrete, and further stimulate the appearance of "happiness".
For example, in the "Seeking Light Ice and Snow" party season, the official noticed that egg boy users in the south rarely see snow, so they created a romantic ice and snow world for users, from the snow and ice to the colorful aurora, from throwing snowballs to ice sculpture skateboard sprints, one step at a time, one scene with one joy, so that the happiness that could not be seen or touched subtly entered the hearts of each user.
From a psychological point of view, happiness is a subjective feeling of being satisfied and given. Thanks to the implementation of the "Happy Egg Boy Island" project, classic facilities such as plum blossom piles and football fields have returned smoothly, allowing users to relive the old dream of jumping plum blossom piles to grab the crown, pull a strange egg and kick a ball heartily, and fill up the "memory killing". At the same time, with bungee jumping, swings, basketball machines and other facilities have been landed one after another, the egg pair can be upgraded from "playing together" to "playing more tricks", thus deriving richer interaction and deepening the emotional bond with each other.
In addition, the official also set up a "Egg Boy Island Wishing Box" to listen to every user's voice on the construction of Egg Boy Island. In more details, the official also continues to promote the construction of a better community atmosphere efficiently and pragmatically, such as reducing the number of offensive items on the island, reducing the phenomenon of "bad guys" spoofing, and launching a reputation score system to punish users who have malicious behavior and affect others.
It is not difficult to understand why Egg Boy Island can become a "social paradise" for 500 million users, because "what you want, can be satisfied", it is this "responsive" relationship that allows users and officials to go both ways, forming a steady source of happiness and bringing a stable sense of happiness.
Understand the user and become the user, and perfect every party experience
If the "Happy Egg Boy Island" project has consolidated the cornerstone of social ecological co-construction and strengthened the user's sense of belonging, then the "Perfect Party Project" has opened up an emotional channel from the gameplay ecology, responding to every love with sincerity, constantly optimizing and iterating the party gameplay, and achieving "same frequency resonance" with user experience and feelings, so that everyone can return to the original intention of landing on the island: there is no need to have any worries, and they can naturally integrate into the joy.
Since the birth of "Egg Boy Party", the happy "Any Door" leading from the blind box machine to Egg Boy Island has been open for everyone, in addition to immersing in the social atmosphere of Egg Boy Island's friendship**, whether it is the "irrepressible ecstasy" after clearing the customs and getting the super party ticket, or eliminating all the opponents to climb to the top of the "See the Mountains", or in the "Decisive Battle!"."Mutant Egg" mode, leading the camp to achieve "Reversal Victory Miracle", rich and diverse content not only contains every true emotion, but also places every heart that comes to find happiness.
In terms of allowing 500 million people to always be happy, "Egg Boy Party" can always make users "happier" with its unique content support. As the saying goes, if you don't forget, there will be an echo. Now, through the "Perfect Party Plan", the official has built a "voice platform" for all users, listening to the voice of every egg boy, cherishing every feedback and suggestion, carpeting "scanning" some unreasonable design places in the map level, and accurately and quickly improving it, so as to create an infinitely close to perfect gameplay content system.
Since the implementation of the program, with the unremitting pursuit of happiness on both sides, the official and the user have formed a good "you need, I give" interactive situation. For example, some users are anxious about waiting for the elevator for too long in the "Turning the Forest" level, so the official directly adds the "Teleportation Wind Circle" so that happiness does not need to wait;Some users also said that in the "Cold Peak Crossing" level, the action is shaky and the camera field of view is limited, and the official immediately adjusts the camera field of view and action amplitude, just right to make the joy of skiing to the extreme.
Understanding the user and always maintaining a discussion with the user is the background color of the "perfect party plan". It is precisely because of this that the plan has carried out more than 20 changes and optimizations in the first phase alone, and a total of five phases have been updated, among which even many subtle "stuck points" optimization demands have been improved, "clearing" imperceptible obstacles for users, bringing a smoother game experience, and the peak running map will naturally be faster. In order to further take care of all users, the official has uniformly adjusted the settlement rules of the pinnacle competition, and improved the star promotion efficiency of the single, double and four-player modes of the "pigeon egg", "egg" and "goose egg" egg slot pinnacle party, so that more users can more easily achieve silky points.
For larger changes, the "Perfect Party Project" also has a special "Party Symposium" section to discuss with users, brainstorm, solicit the widest range of creative opinions, and finally make it known in an open and transparent way, completely eliminating the behavior of secret changes. Taking the iterative update of the starting transport ship as an example, the official showed users the progress of the adjustment in multiple steps, and the egg boys enthusiastically put forward their own ideas. Based on the user's ideas, the official adjusts and optimizes, continues to report to the user, and finally the user finalizes the final plan, and tries to make changes that satisfy everyone.
What can be seen is,The "Perfect Party Program" is a "win-win" situation in the true sense of the word for both the official and the user. In places that users can see and can't see, it promotes the sinking of ecological discourse with almost "terrifying" penetration, gives full play to the user's supervision and feedback role in the construction of the content ecology, realizes the panoramic scanning of game content, and promotes the continuous improvement of the content ecology, which is exactly the ideal operation status that many products dream of.
At the same time, this also allows the official to advance from "understanding users" to "becoming users", realizing an equidistant position with users, sublimating the relationship with each other to a new height, and "perfect party plan".The "Egg Boy Island Full of Happiness" project is mutually reinforcing. More deeply, this also complements the spirit of co-creation and co-construction that "Egg Boy Party" has always advocated, projecting the inseparable emotional blood of 500 million users and the game.
Transform sincerity into creativity, and make content a joy itself
Treating every user with sincerity has established an unbreakable emotional barrier for "Egg Boy Party", and it also shows the official concept of using content as a bridge to deliver happiness in an all-round way. Driven by this, the entire content ecology is becoming more and more three-dimensional and full, from the new content of the regular party season to the continuous expansion of the official PGC gameplay mode, users can find differentiated fun from every new map and every new gameplayContent is happiness, and happiness is content.
Focusing on the party season mode, the game will be repackaged according to different themes, promote high-frequency iteration of content, and continuously increase the supply of content consumption. Taking the "Seeking Light and Ice" party season as an example, the official has launched a total of 10 new maps that are highly matched based on the theme of the ice and snow world. For example, in the "Glacier Flow" map, an extreme ice and snow environment is created with ice walls blocking the way and moving ice floes, and through the interaction between the user and the environment, coupled with the intervention of heavier props, it brings a highly variable experience.
In fact, this kind of seasonal creative thinking is a good way to open the window of inspiration for Egg Boy. In the past, by combining common elements such as "space" and "desserts" with seasonal content, it can be said that each new season can give users a new experience.
The synergy with the season-based content system is the special gameplay mode that the official continues to create. For example, original gameplay such as "Rolling and Leading" and "Two Eggs", which are born from the classic gameplay, seamlessly integrate social experience, forming a two-way empowerment from content experience to emotional experience.
For example, in the "rolling and threading" gameplay mode, two strange users are linked by a rope, whether in terms of form or emotion, so that the fun of the game and the fun of social interaction are integrated, showing the official attitude towards original content to the greatest extent.
Up to now, the official has created more than 20 special gameplay modes, covering the most popular types of gameplay on the market, such as tactical competition, puzzle solving, and faction confrontation. For example, "Special Eggs, Collection!".", Special Egg Assault!”、"Let's fight a decisive battle!Mutant eggs" and other gameplay methods bring users new gameplay forms such as tactical competition, shooting, and meat pigeons, which can stimulate the game's own joyful attributes from any gameplay scene.
Among them, during the "Egg Pairing Festival" on the new "Special Eggs, Collection!"."The gameplay, through the differentiation of occupations, skill matching and equipment selection, allows users to combine different strategies in the experience process, as well as choose different upgrade and enhancement routes, bringing a variety of variables to the confrontation process, so as to meet the user's dual pursuit of playability and fun.
In addition, like the spirit of co-construction presented by the "Happy Egg Boy Island" project and the "Perfect Party Project", under the convenient tools and continuously increasing incentive system to build a good creative environment, the huge creator camp of Egg Boy UGC continues to "add bricks".It has formed a content ecology with originality + co-creation as the background and PGC+UGC dual spindle support, which has condensed the transcendent content power for "Egg Boy Party", reflecting that the product itself is "strong self-driven and constantly evolving", which has played a good demonstration effect for party category entrants.
Conclusion
It is difficult for ordinary users to perceive the true meaning behind the term "ecological co-construction" itself, so we have also seen that there is always a communication gap between many officials and users. And "Egg Boy Party" has done all this naturally and naturally attracts users to participate in co-construction, essentially because of its own "co-creation gene", the user's exposure in the ecology, coupled with the sincere integration and guidance of the official, has also promoted the formation of a large-scale "famous scene" of mutual assistance and co-construction of the whole people, and jointly passed on the story of Egg Boy Island.
This is not only a victory for users, but also a victory for egg boys, only mutual recognition, mutual understanding, and mutual promotion can create a brilliant milestone. In this sense, 500 million users are the precious wealth that "Egg Boy Party" has "won" back with sincerity, and it will continue to play a role from now to the future, constantly leading the entire ecosystem to a new ultimate peak.