Introduce relevant policies and plans to promote the development of technology-enabled tourism;Create immersive tourism products to enrich the experience of tourists;Deepen docking, exchanges and cooperation, and improve the efficiency and ...... of smart tourism managementIn 2023, under the active promotion of the culture and tourism departments, technology enterprises and tourism enterprises will deepen cooperation and continuously enrich smart tourism products, and smart tourism will flourish.
Focus on 5G to accelerate the layout
The 2023 ** work report proposes to "strengthen the support of scientific and technological innovation for industrial development" and "vigorously develop the digital economy", which provides important opportunities for the development of smart tourism.
In order to vigorously promote the innovation and development of smart tourism, in April this year, the Ministry of Culture and Tourism and the Ministry of Industry and Information Technology issued the "Notice on Strengthening the Collaborative Innovation and Development of 5G + Smart Tourism", which clarified that "by 2025, the 5G network construction of China's tourism venues will be basically improved, the development level of 5G integrated applications will be significantly improved, the industrial innovation ability will be continuously enhanced, and the 5G + smart tourism will be prosperous and large-scale development". Encourage key units to open up network construction resources, innovate new experiences of 5G + smart tourism services and other key tasks, and hang out the "battle map" for the coordinated development of 5G + smart tourism.
At the same time, all localities have further deepened the planning and layout of smart tourism in the local area, and promoted the development of smart tourism into the fast lane.
Shanghai issued the "Action Plan for Building a New Track of Cultural Tourism Metaverse (2023-2025)", proposing that in the next three years, it will implement special actions for new infrastructure for digital cultural tourism, special actions for new breakthroughs in technical tools, and special actions for new scenarios of cultural tourism metaverse.
Liaoning held the "5G + Smart Cultural Tourism" Development Conference, focusing on "5G Empowering Cultural Tourism and Helping Revitalization and Development", and promoting the creation of a number of "5G + Smart Tourism" demonstration benchmarks in key areas.
Shanxi has identified 3 tourist attractions such as Jincheng Huangcheng Xiangfu Ecological and Cultural Tourism Zone as smart scenic spots, and 4 tourist attractions related to intelligent projects, including the smart marketing project of Taihang Mountain Grand Canyon Baquanxia Scenic Area in Changzhi City, as typical projects, so as to promote the development of Shanxi scenic spots from digital to intelligent to intelligent.
Hunan has launched a smart cultural tourism command and dispatch platform and a "Youxiang Tour" service platform, which is committed to providing better quality, more convenient, more accurate and more humanized services for the majority of tourists and business entities.
Through the reconstruction of space and scenes, and the superposition of digital technology, smart tourism is conducive to promoting the in-depth integration and development of culture and tourism. Bu Xiting, deputy dean of the Institute of Cultural Development of Communication University of China, believes that this can not only provide tourists with a richer perceptual experience, but also provide a better scene for the dissemination of Chinese culture, so that the traditional tourism space can be rejuvenated after superimposing technology and culture.
Enrich the experience and innovate the format
Recently, the exhibition "Colorful Vientiane - Grotto Art Immersion Experience" opened at the National Museum of China, allowing visitors to enjoy the culture and art of the five grottoes at the same time. In the exhibition space of about 1,500 square meters, the artists combine digital drawing, digital 3D mapping and AI algorithm technology to express and interpret the artistic style and rich connotation of Kizil Grottoes, Dunhuang Mogao Grottoes, Maijishan Grottoes, Yungang Grottoes and Longmen Grottoes with a contemporary vision and unique perspective. Giant digital installations and full-sensory interactive viewing are the highlights of the exhibition, and they are also an excellent embodiment of enriching the tourism experience by means of technology.
Since the beginning of this year, immersive experience has become a key word in the development of smart tourism. The continuous emergence of new smart tourism products and new formats makes the experience of tourists more colorful. According to the 2023 National Smart Tourism Development Report released by the China Tourism Academy, more than eighty percent of respondents are willing to spend more money to experience tourism technology, and more than half of tourists want to improve the level of intelligent tourism services.
In August this year, the Ministry of Culture and Tourism announced the first batch of national pilot projects for the cultivation of new spaces for immersive experience of smart tourism, reflecting the latest achievements in exploring the development of smart tourism in various places.
Only the new space for immersive experience of smart tourism in Henan Drama Fantasy City is one of the pilots. The drama magic city is separated by a wall of 21 theaters and different styles of landscape courtyards, visitors can walk through the theater and courtyards, respectively, into different periods, different themes of the drama space to watch performances, LED light and shadow technology, "sound, light and painting" integrated numerical control system, so that visitors can immerse themselves in the historical changes of the Central Plains, cultural inheritance.
Taking advantage of the weekend, only Henan Drama Fantasy City can check in, and experience the thick Central Plains culture in the immersive drama, the 'Fantasy City' lives up to its name, and it is really worth the trip. Fang Xingshuo, a student majoring in drama and film and television at Chongqing University, said.
In November this year, the General Office of the Ministry of Culture and Tourism and the General Office of the Ministry of Industry and Information Technology announced the first batch of 30 "5G + smart tourism" application pilot projects, during the three-year pilot period, these units will promote the high-quality construction of the project, ensure sustainable operation, promote 5G to empower and increase the efficiency of high-quality tourism development, and provide tourists with better smart tourism products.
Dai Bin, president of the China Tourism Academy, said that technologies such as the Internet, big data, and artificial intelligence have reduced the time cost of people's travel decisions. After tourists arrive at the destination quickly, helping them deeply appreciate the beauty of local nature, culture and development should become the direction of smart tourism development.
Strengthen cooperation and lay a solid foundation
The development of smart tourism is inseparable from the support of science and technology. Since the beginning of this year, the exchanges and cooperation between relevant departments and enterprises have been continuously strengthened, and a number of smart tourism cooperation projects have been signed and landed, jointly laying a solid foundation for the development of smart tourism.
In June, in Nanchang, Jiangxi;In July, he was admitted to Beijing Second International Chinese CollegeIn August, in Zhengzhou, Henan Province - since the beginning of this year, the Department of Resource Development of the Ministry of Culture and Tourism has entrusted China Tourism News to hold three consecutive roadshow exchange activities of smart tourism "cloud and data empowerment", and invited representatives of smart tourism solution providers and demand-side representatives of cultural and tourism administrative departments and tourist attractions to conduct on-site docking and exchanges in the form of roadshow defense, and reached cooperation intentions, effectively solving the problems of understanding deviation and supply and demand mismatch between the supply side and the demand side of smart tourism.
China Unicom, China Mobile and other enterprises have done a lot of work on smart tourism, forming solutions and driving the participation of multiple industries. Wang Yingjie, a researcher at the Institute of Geographic Sciences and Natural Resources Research of the Chinese Academy of Sciences, said, "The event has realized the docking of industry experts, program suppliers, application demanders, and cultural and tourism management departments, providing a display platform for the supply side, helping the demand side to broaden its horizons, and has positive significance for the development of smart tourism." ”
The Department of Resource Development of the Ministry of Culture and Tourism and the Department of Culture and Tourism of Jiangsu Province co-hosted the Smart Tourism Development Conference and Smart Tourism Demonstration and Exhibition in November, with a series of achievements such as demonstrative digital art scenes, VR experience scenes, digital cultural and museum scenes, park scenes and smart tourism management systems, and nearly 40 companies in the three major sectors exhibited nearly 100 projects to jointly empower the development of smart tourism. During the conference, the construction achievements of this year's smart tourism "cloud and data empowerment" action were also displayed, and certificates were issued for the first batch of national smart tourism "cloud and data empowerment" top ten solutions.
The combination of tourism and technology should not be complacent, but also avoid flashiness. Yao Xiangjun, executive vice president of BOE Technology Group, said, "We are preparing to build a 2The 0 version of the digital art museum creates an innovative closed loop of 'investment, construction, management and operation', and continues to iterate and upgrade to ensure a bumper harvest of social and economic benefits. ”
Looking back at 2023, smart tourism has a strong foundation and stable development, and the new experience of smart tourism brought by new technology is increasingly favored by touristsLooking forward to 2024, smart tourism is bound to usher in a broader space for development and make great achievements in the accelerated development of the tourism market. (Author: China Tourism News reporter Zhao Tengze;Editor: Song Yuqiu).