Optimization of SEO rankings on the whole site
1. What is site-wide SEO ranking optimization?
Whole site SEO ranking optimization refers to the optimization of all aspects of the search engine through a series of technical means and strategies, and the ranking in the search engine.
The SEO ranking optimization of the whole site mainly includes the optimization of structure, content, keywords, links and other aspects.
Second, the first structural optimization.
* structure is the basis of the whole site SEO ranking optimization, and a good * * structure can improve the crawling efficiency of search engines and improve the user experience.
When optimizing the structure, the following points need to be noted:
1.Clear table of contents: Divide the content into multiple topics, and subdivide each topic into different sub-topics to form a clear table of contents structure.
2.Internal link optimization: Set up internal links to ensure that each page is accessible to search engines and users.
At the same time, the anchor text of internal links should contain keywords to increase the relevance of the keywords.
3.URL optimization: Use concise and meaningful URLs and avoid URLs that are too long or contain special characters.
At the same time, putting keywords in URLs can improve your page's ranking in search engines.
3. Content optimization.
The content is optimized for SEO rankings, and the content can attract users to visit and improve the ranking in search engines.
When it comes to content optimization, there are a few things to keep in mind:
1.Keyword optimization: Use keywords reasonably in the title, description, body text, etc., but don't overdo it.
The density of keywords should be moderate, no more than 2%.
2.Original content: publish original and valuable content, and avoid plagiarism and copying other ** content.
Original content can improve the quality and credibility of the ** and help improve rankings.
3.Content updates: Regularly update the content, add new articles, blogs, etc., and keep the content active.
Search engines will love frequent updates, which will improve rankings.
Fourth, keyword optimization.
Keywords are an important part of site-wide SEO ranking optimization, and reasonable keyword selection and use can improve rankings in search engines.
When doing keyword optimization, there are a few things to keep in mind:
1.Keywords: Through market research and competitor analysis, find the keywords that suit you.
Choose some keywords with high search volume and low competition to increase your chances of ranking.
2.Keyword density: Use keywords reasonably in the title, description, body text, etc., but don't overdo it.
The density of keywords should be moderate, no more than 2%.
3.Long-tail keywords: In addition to some common keywords, you can also optimize for some long-tail keywords.
Long-tail keywords typically have lower search volumes, but they also have less competition and can get some targeted traffic.
5. Link optimization.
Links are an important factor in the SEO ranking optimization of the whole site, and high-quality external links can improve the ranking in search engines.
When it comes to link optimization, there are a few things to keep in mind:
1.External link building: Actively look for high-quality external links, such as industry-related, etc.
The higher the number and quality of external links, the better they will rank in search engines.
2.Internal link optimization: Set up internal links to ensure that each page is accessible to search engines and users.
At the same time, the anchor text of internal links should contain keywords to increase the relevance of the keywords.
3.Friendship link exchange: Friendship link exchange with some ** can increase the number of external links.
But be careful not to exchange too many links that are not related to this ** or are of lower quality.