1. If you want to cultivate an excellent anchor, it is an important step to build a complete thinking system for the live broadcast process!
Cultivate industry awareness, since you choose live broadcasting, you must detail the live broadcast industry and find out the development direction and trend of the industry.
As the core personnel who drive the rhythm in the live broadcast room, the anchor must have an understanding and control of the entire live broadcast process.
It is necessary to establish a live broadcast thinking in advance, build a large framework for Douyin advertising to promote live broadcasts, and understand the work content before, during and after the live broadcast.
Pay attention to team coordination and understand how to build a team in live broadcast operations.
Recognize the industry of anchors with goods, and build an anchor thinking system.
2. Four elements of newcomer & amateur anchor training.
How to do a good job of [personal positioning & IP building]?
An excellent anchor must have his own unique personality charm. The so-called personality charm is the definition of the anchor's own personality, simply put, through IP setting, you can make your own positioning more vivid and three-dimensional, so that fans can remember you through a keyword or a sentence!
3. How to create an anchor personality?
Self-analysis, matching positioning, character building, information transmission, and resonance.
One looks at the high and low appearance, the second distinguishes the personality and characteristics, the third listens to whether you like to say mantras, the overall style of the four products, and the five questions have a specialization.
1. Matching positioning.
2. Character building.
Attract accurate fans through personas, and greatly improve the efficiency of bringing goods after Douyin advertising promotion.
Use the personality to establish a relationship with fans and increase fan stickiness.
Accurate character design meets the psychological needs of the audience and increases the sense of trust.
Once the character design is deeply rooted in the hearts of the people, it will increase the memory points of the anchor.
For example, a professional endorsement of a maternal and child doctor must know more about bringing infant milk powder than a celebrity.
Location: Endorsement 1, Guangzhou Thirteen Lines Clothing Wholesale ** and style are more advantageous.
Professional endorsement, a counter teller better understands the product image, and endorsement of a treasure mother is more convincing than a single lady.
Gender endorsement is a male anchor of a certain brand, and it is more intuitive.
3. Information transmission.
In the process of live broadcasting, it is necessary to set up a high-frequency ** anchor.
It can be slogans, copywriting, ** and other forms to strengthen the influence of fans.
Repeat the output over and over again, resulting in a stress response.
Prompting the audience to hear a certain slogan, a certain piece of clothing, or even the same type of style can think of "you."
Over time, the anchor character has been successfully created.
Your exclusive impression will also exist in the hearts of fans.
4. Resonate.
The slogan of the giant, the dwarf of action" is undesirable.
To allow users to agree with the anchor's concept from the bottom of their hearts, they must rely on high-quality products. Through incentives, guidance, and other methods of design, users can give real evaluations, and then drive fans in the live broadcast room to recognize the anchor's personality.
For example. 1.Play the "xx mantra" on the public screen, and draw 1 lucky audience on the spot in the form of discounted goods and free orders, guide users to interact in the live broadcast room and output the persona.
2. The product name on the product map of the small store is added as a person's title[xx girl] [xx sister] [xx exclusive benefits]3 You can output the persona information in the **drainage stage, strengthen the impression, and guide the interaction of fans.