On December 28, the Hebei Securities Regulatory Bureau** disclosed CICC's "Report on the Initial Public Offering and Listing Guidance of Junlebao Dairy Group Shares", which means that Junlebao has started the A-share IPO (initial public offering) process, and the counseling agency is China International Capital Co., Ltd. ***
The relevant person in charge of Junlebao told the Beijing Youth Daily reporter that the completion of the shareholding system reform and the application for counseling and filing are necessary steps for the company's capital market strategy to promote, and through counseling, it will further improve the level of corporate governance and the quality of operation and management, and escort the future development of Junlebao. Regarding the promotion of the company's capital market strategy, the company will also strictly follow the relevant requirements of the regulatory authorities for information disclosure and disclose it in a timely manner in accordance with the law.
Founded in 1995, Junlebao is one of the leading dairy enterprises in China. After 28 years of development, Junlebao has innovated and created an integrated model of the whole dairy industry chain including "forage planting, dairy farming, production and processing", and has built dairy R&D and production bases and dairy farming pastures in North China, East China, Central China, South China, Southwest, Northwest, Northeast China and other parts of the country, the main products include infant milk powder, yogurt, low-temperature fresh milk, room temperature white milk, etc.
At present, the company has 42 foreign investment enterprises, including Hebei Leyuan Animal Husbandry.
According to third-party data, Junlebao's simple and mellow yogurt is the first brand of low-temperature yogurt, Yuexian fresh milk is the first brand of high-end fresh milk, Junlebao milk powder is leading in production and sales, and Junlebao's dairy cow inventory is in the forefront of the industry.
Junlebao has revealed that its sales revenue in 2021 will be 20.3 billion yuan, and the sales volume of milk powder will exceed 100,000 tons. From this point of view, Junlebao seems to have explored the dual main business operation model represented by yogurt and milk powder.
In 2019, when it broke away from the identity of Mengniu's subsidiary, Junlebao announced that it intended to go public. At that time, the Hebei Provincial Dairy Industry Revitalization Work Leading Group issued the "2019 Hebei Provincial Dairy Industry Revitalization Work Plan", which clearly stated that it would "support the listing of Junlebao Dairy Group on the main board and expand financing channels".
Text: Beijing Youth Daily reporter Zhang Xin.
Edited by Fan Hongwei.