Friends, on the question of who is the number one girl group of the five generations in South Korea, it seems that there is a result now.
On November 29th, the much-talked-about MNET Asia ** Award came as scheduled, and many trending men's and women's groups were invited to participate, and the heat and controversy flew together.
Among them,newjeansAlthough he did not attend the event, he won four awards directlyArtist of the Year, Song of the Year, Best Girl Group, Best Dance Performance Girl Group, undoubtedly the biggest winner of the night.
At the same time, NewJeans also set a new record
Since 2011, NewJeans are the only girl group to win the "Artist of the Year" award at the MAMA Awards after Girls' Generation.
It is important to mention here that although TWICE and BLACKPINK are popular and have good music results, they have always been "pressed" by the boy group BTS of the same generation, and have never won the award before.
It's only been more than a year since her debut, and she has already beaten the girl group of the same generation, and even set a record, so many netizens said:The first-class title of the South Korean five-generation girl group is really newjeans
In case you don't know, Ten Pieces feels the need to do a simple character science popularization first-
NewJeans is a girl singing group launched on July 22, 2022 by HYBE's label ADOR, with five members being Kim Minji (Minji), Hanni, Danielle, Kang Harmoni (Haerin), and Lee Hye-in (Hyein).
At the beginning of their debut, there were three biggest labels on NewJeans:
First,Well-known producer Min Hee-jin.
Not only was she a former SM executive, but she also produced for Girls' Generation, F(X), Red Velve, and other groups**, and was known as the "genius creative director" of K-pop.
Min Xizhen, who has many years of experience in the production of girl groups, has excellent creativity and vision, and basically has never missed, so when the outside world knew that she was the producer of NewJeans, many netizens felt "stable".
Second,BTS's "junior sister".
As one of the representative groups of K-pop, BTS has a high popularity all over the world, and it has also created unimaginable wealth for the agency HYBE, allowing it to have more resources to create a new girl group.
Belonging to the same production company as them, NewJeans has already attracted attention before its debut. At the same time, many "family fans" also "shared" in advance to promote the new girl group.
Third,A girl group that cost 16 billion won
Backed by a big tree to enjoy the shade, NewJeans debuted under the name of "10 billion girl group", because it is said that the debut cost the company 16 billion, and HYBE also seems to say that it will not interfere with any content creation.
Such a huge investment also directly filled the curiosity of the outside world, and I really wanted to see what kind of Xi students were worthy of such investment.
Well-known producers, well-known companies, and tens of billions of investment, under such a strong Beijing, NewJeans became popular when they debuted, and "Hype Boy" and "Attention" won one of the many singing programs.
One thing to say, judging from the singing and dancing strength of the members themselves, it is really not particularly outstanding, and the singing and dancing stage with full open mic is also a little difficult to describe, but even so, it is still loved by Koreans.
The reason is very simple, the strength of idols can be improved, as long as the attitude is okay. In addition, the youthful feeling on their bodies is too lacking in the girl group.
The reason why idols can always be in good condition is actually very simple.
On the one hand, yesThe grades are good, and the members don't have much pressure, plus the company doesn't arrange messy activities, so each of them looks happy and has no worries.
It is worth noting that Min Xizhen said in an interviewNewJeans received a settlement within 2 months of their debut because of their impressive music source and sales results.
Looking at the entire K-pop, before NewJeans, things such as the girl group receiving the settlement within 2 months of their debut were completely fantastical, because many idols who have debuted for many years do not have this treatment.
On the other hand, yesThe members are all relatively young, compared to the deliberately created sense of youth, it comes with more attractiveness, they don't need to make extra effort, being themselves is charming enough.
On the contrary to them is nmixx, who have debuted for less than two years, with average grades + crazy signing sessions, several members already have a strong sense of "social animal", which makes people feel very tired.
nmixx is about to return, and the makeup and costumes of the teaser photos are dark-eyed, and sometimes the company doesn't care, and outsiders can really see it at a glance).
Closer to home, there are many reasons for NewJeans' success, personallyThe company's planning is the decisive factorCompared with some unreliable companies that just want to make quick money, HYBE is quite attentive.
In terms of song selection, NewJeans has won at the starting line, every song since their debut has been very popular, and even invited a big name like Tony Leung when filming the MV, others really can't envy it.
Regarding Tony Leung's free appearance in the MV of NewJeans, it is rumored that he is paving the way for entering the Korean film and television industry, and some people say that this is the connection of producer Min Hee-jin.
Whatever the truth, it's a high-end game, as the NewJeans have already won in terms of topicality.
Endorsements, At a time when the girl group of the same generation and even the predecessors still can't touch the threshold of high luxury, each member of NewJeans has at least one big-name contract, a proper luxury girl group.
It is worth noting that there are also a lot of endorsements for the group, which seems to have included categories such as food, clothing, housing and transportation.
Judging from their current popularity, the endorsement fee should not be cheap, and even if the members can't get a big share, they are expected to have achieved financial freedom early, and they are truly "young and rich".
Magazines, There is a posture to catch up with their predecessors Black Pink, and the big magazines they have appeared in more than a year after their debut seem to have been slammed, and member Jiang Hailing even won the cover of the December issue of Vogue in Hong Kong, China.
In the increasingly competitive idol circle, it is too important to have a reliable company.
In the case of NewJeans, their success is documented, and there are many analogies to learn from, such as:Be willing to spend money and plan carefullyAnd so on, but there are still a lot of economic companies that can't do it.
In the end, do you think they are the first of the five generations of Korean girl groups?
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