The New Year's Day holiday is approaching, Beijing Youth Daily reporter learned from Ctrip, Tuniu, Tongcheng, Qunar, Tujia and other tourism platforms that although the New Year's Day holiday is only a short 3 days, tourists are willing to travel, Beijing and other destinations are quite popular, young people like all kinds of fancy play, and the traditional "ski + hot spring" is still the most popular project.
Domestic travel bookings more than tripled year-on-year.
According to Ctrip data, as of now, the overall domestic travel orders during the New Year's Day holiday in 2024 have increased by more than 3 times year-on-year, hotel orders have increased by more than 5 times year-on-year, air tickets have increased by 205%, and vacation orders such as customized tours have increased by 240%. In terms of search popularity, the search popularity of domestic air tickets on Ctrip's platform increased by 26% compared with the same period in 2019, and the search popularity of domestic hotels increased by 170% compared with 2019. From the perspective of the New Year's Eve crowd, young people's enthusiasm for travel is particularly high, and the main travel groups are post-00s, post-90s, and post-80s, accounting for % and 23% respectively.
According to Tuniu's data, in the first half of December, Tuniu's New Year's Day holiday travel product bookings saw a significant increase, with bookings increasing by 220% year-on-year. Hot spring tours at home, surrounding theme park tours, ice and snow tours in the north, island tours in the south, and outbound New Year's Eve tours are highly sought afterThe growth trend of users' travel distance and travel days is significant compared with that during the off-peak period after the National Day holiday. During the 2024 New Year's Day holiday, the travel distance and travel days of users increased significantly, with domestic long-term tours and outbound trips accounting for 54% and 17% respectively. In terms of travel days, 3-4 days itineraries are the more mainstream choice for Tuniu users, accounting for 45% of the total number of trips.
New Year's Day travel to Beijing has become a popular choice.
This New Year's holiday, Beijing is once again a popular destination. According to recent big data from Qunar.com, during the New Year's Day of 2024, the number of advance bookings for air tickets to Beijing increased by 5 times year-on-yearDuring the Spring Festival of 2024, the number of advance bookings for air tickets to Beijing increased by 3 times year-on-year. According to Ctrip data, high-speed trains to Beijing, Nanjing, Shanghai, Chongqing, Guangzhou, Chengdu, Wuhan, Jinan, Zhengzhou, and Hangzhou are the most popular during the New Year's Day holiday.
Tongcheng travel data shows that on the first day of the New Year's Day holiday, on the day of train ticket sales, many trains from Beijing to Zhengzhou and Wuhan, Nanjing to Hefei and Hangzhou, and Chengdu to Chongqing, Xi'an and other cities have been shown at 10 a.m. on the same day. Among the top 10 destinations for train travel during the New Year's Day holiday, in addition to Beijing, Shanghai, Guangzhou, and Shenzhen, Hangzhou, Changsha, Chengdu, Chongqing, Harbin, and Zhengzhou are more popular.
B&B orders increased nearly 4 times year-on-year.
So far, bookings for homestays on New Year's Day 2024 in popular cities on the Tujia B&B platform have increased nearly fourfold year-on-year, with an average booking** of RMB509 per night. In terms of popular booking cities, the ice city of Harbin topped the most popular homestay destination for the first time, with Chongqing and Shanghai ranking second and third, and Chengdu, Changsha, Wuhan, Guangzhou, Beijing, Nanjing and Weihai ranking fourth to tenth. Skiing for the New Year during this New Year's Day holiday has become the standard for young people, and the number of homestay bookings on the platform containing keywords such as "skiing" and "ice and snow" increased by 7% year-on-year compared with 20195 times.
According to Ctrip data, fancy games during the New Year's Day holiday are popular, such as: "Rizhao Jinshan", "Ascending" and other products that ascend to welcome the first ray of sunshine in the New Year The search volume remains highHong Kong's Victoria Harbour New Year's Eve Carnival, Shanghai Disneyland Fireworks Show, Changsha Window of the World Fireworks Show, Canton Tower New Year's Eve Light Show, and other events involving fireworks and lights are also popular. In addition, the combination of "*Double Heaven" hot springs + skiing continues to lead the tourism boom. During the New Year's Day, "Ski + Hot Spring"** ranked in the top 10 calendar room sales list**.
Text: Beijing Youth Daily reporter Zhao Tingting.
Edited by Peng Xiaofei.