Live broadcast industry: a bridge between people, goods and venuesThe live broadcast industry has successfully become a bridge between consumers, goods and sales channels with its unique three elements of "people, goods and venues".
In this field, Li Jiaqi's live broadcast room is undoubtedly a model. His live broadcast room not only satisfies consumers' demand for products, but also brings higher attention to the brand. Netizens spoke highly of his in-depth product insight and professional ability to perceive the psychological needs of consumers, believing that he has a status that cannot be replaced by other anchors.
In addition, Li Jiaqi's small class also helped consumers clearly understand the advantages and disadvantages of the product, and such an anchor is indeed valuable. For brands, the existence of top anchors has undoubtedly become an important partner for them. The relationship between anchors and brands is not only a short-term sales behavior, but also a long-term development strategy. The user stickiness of the live broadcast room and the brand with sustainable development significance are very important for the anchor. In Li Jiaqi's live broadcast room, this relationship has been fully reflected. Although the personal image of the head anchor may be affected by **, as long as the people, goods, and venues in the live broadcast room are still there, they can't fall.
However, some people still have doubts about the emergence of live streaming, believing that it has led to the decline of offline physical stores. However, the data tells us that live streaming is actually driving the development of e-commerce and becoming a new driving force for economic growth. The growth data of online retail sales in China from January to September shows that the growth rate of live streaming has exceeded the growth rate of total retail sales of consumer goods. Among the 170 national e-commerce demonstration bases, 151 have established live broadcast bases, and the national live broadcast e-commerce sales have reached 198 trillion yuan, accounting for 183%。These data show that live streaming has not only not led to the decline of physical stores, but has become a new driving force for the development of e-commerce.
Recently, Li Jiaqi conducted a special live broadcast of the "Silk Road E-commerce Partner Countries" country day, bringing selected special products from New Zealand, Argentina and Chile to the audience. He hopes to create a special live broadcast of Silk Road commodities to promote e-commerce exchanges between China and the "Belt and Road" countries. Such an attempt not only demonstrates Li Jiaqi's deep understanding and concern for the industry, but also shows his social responsibility and responsibility.
The live streaming industry is influencing our lives with its unique charm. Whether it is consumers, brands or anchors, they have all found new opportunities and challenges. As one of the leaders in the industry, Li Jiaqi's live broadcast room has not only become a benchmark in the industry, but also provided new thinking and inspiration for the development of the industry. As time goes on, we look forward to seeing more innovation and development of the livestreaming model to inject new vitality into economic growth.