Text: Shanghai Guilin Chamber of Commerce, Draft: Wang Qiang.
The Yangtze River rushes, outlining the outline of a romantic mountain city;
The mountains and rivers give birth to the magnificent scenery of Sichuan and Chongqing.
It is a standing city, with light rail passing through buildings and a ropeway across two rivers.
It is a developing city with abundant tourism resources and unlimited opportunities.
This is the poet's drunken beauty Bashu, which is internationally recognized as the capital of hot springs, and is also the "new force" to promote the transformation and upgrading of health tourism in the new era.
When health meets tourism, this new blueprint with the characteristics of traditional Chinese medicine as the pen and ink is slowly unfolding.
From December 8th to 10th, with the theme of "New Empowerment of Traditional Chinese Medicine Health Care and New Future of Health Tourism".The 3rd WFCMS International Health Tourism ConferenceHeld in Chongqing.
New empowerment, new future
Advanced Technology, Cooperative Unit of Traditional Medicine, World Health Organization**Li Yachan, Deputy Secretary-General of the World Federation of Chinese Medicine SocietiesPan Ping, Chairman of the International Health Tourism Committee of WFCMSZhu Guizhen, President of Shanghai Guilin Chamber of Commerce, Vice President of WFCMS International Health Tourism CommitteeYanghai, Executive Vice President of Shanghai Guangxi Chamber of Commerce, Chairman of Du'an Shenyao Pharmaceutical and Health Management, Executive Director of WFCMS International Health Tourism CommitteeYin ChangpingAttended and delivered speeches.
The conference focuses on the rapid, standardized, market-oriented and international development of traditional Chinese medicine health tourism, and is committed to promoting the full integration of the traditional Chinese medicine industry and the big health industry, attracting more than 200 representatives of industry experts and scholars, entrepreneurs in the big health industry, and social organizations in the field of health tourismLiu XiaodanPreside.
Advanced Technology, Cooperative Unit of Traditional Medicine, World Health Organization**Li YachanIt is pointed out that the purpose of the World Health Organization is to enable people all over the world to achieve the highest possible level of health, and traditional medicine has a pivotal position in many national health service systems by virtue of the advantages of "simplicity and incorruptibility". She also emphasized that the essence of traditional Chinese medicine health tourism lies in the use of traditional Chinese medicine concepts, thinking, methods, and technologies to empower the transformation and upgrading of traditional tourism, and the future development of international health tourism should start from highlighting international brands, releasing resource dividends, and tackling key projects, so as to gather strength and improve the system, so that health tourism can benefit people around the world.
, Deputy Secretary-General of the World Federation of Chinese Medicine SocietiesPan PingSaid that in recent years, the global Chinese medicine health tourism market has developed rapidly, traditional Chinese medicine has unique advantages in health care, advanced care, etc., the development of traditional Chinese medicine health tourism is at the right time, and the World Federation of International Health Tourism Committee has done a lot of work in filling the gaps in the industry, holding professional forums, serving the local community, highlighting the integration of resources, etc., and will continue to adhere to open development, innovative development, integrated development, and standardized development in the future, so as to make greater contributions to the sustainable development of international health tourism.
, Chairman of the International Health Tourism Committee of WFCMSZhu GuizhenIt is believed that the development of traditional Chinese medicine health tourism is the country's requirements, the thirst of the people, the demands of the people, and the needs of the market, and it is necessary to clearly understand the importance of developing international health tourism, and to give full play to the core and leading position of traditional Chinese medicine in health tourism.
In order to further enhance development cognition, exchange cutting-edge ideas, and strengthen the innovation and development of international health tourism with wisdom empowerment, the conference invited 7 experts, scholars and industry elites to give keynote speeches.
At the meeting, academician of the Chinese Academy of EngineeringFan DaimingWith the title of "Natural Forces and Health of the Human Body", the concept of "self" natural force is interpreted, and the focus is on ".Self-generated forceSelf-coupling forceSpontaneous healing powerFree metabolic powerSelf-controlled balanceSelf-preservationResearching, exerting and enhancing natural forces is the right way and avenue in the world, and the end of medical development is "self" strength.
At the meeting, the founding president of the Beijing Health Culture and Creative Industry Association and the editor-in-chief of the "Traditional Chinese Medicine Health Tourism Manual".Zhao LidongWith the title of "Innovative Thinking on Traditional Chinese Medicine Health Tourism", he is the senior advisor of the China International Health Tourism Alliance and the chief expert of the Life and Health Science Research Center of the School of Innovation and Entrepreneurship of Southern University of Science and TechnologyRespond to the moonWith the theme of "Development and Talent Training of Health Tourism in China: Global Vision and Future Opportunities", he is the President of the World Federation of Chinese Medicine Cultural and Creative Industry Branch and the Deputy Dean of the School of International Education of Shanghai University of Traditional Chinese MedicineYan YanWith the theme of "The Development and Trend of Traditional Chinese Medicine Cultural and Creative Industry", he is the vice president of the International Health Tourism Committee of WFCMS and the dean of the School of Health Medicine of Sanya UniversityChen XiaoyongWith the title of "Digital ** Empowering Traditional Chinese Medicine Health Care to Build a New Engine for Health Tourism", he is the vice president of the World Federation of China International Health Tourism Committee and the chairman of Shanghai Hezhuang Hospital Management ConsultingLiu MuqiaoWith the title of "Innovative Operation Model of Traditional Chinese Medicine Health Care Hotel", the person in charge of the Central ** Health ChannelLi DanWith the title of "The Paradigm Revolution of Health Programs under the New Business Format of Health Tourism - The Exploration of the First Health Tourism Experience Reality Show "Friends" in China", the theme report was brought from the connotation construction, practical experience, trend analysis, development path exploration, industrial chain construction and other aspects of health tourism.
President of WFCMS Traditional Chinese Medicine Cultural and Creative Industry Branch, Deputy Dean of the School of International Education, Shanghai University of Traditional Chinese MedicineYan YanHe gave a speech on the topic of "Development and Trend of Traditional Chinese Medicine Cultural and Creative Industry".
An industry event: a new startJoin hands on the journey
On the evening of the 8th, the general meeting of the International Health Tourism Professional Committee of the World Federation of China was held. At the meeting, he was voted to be the full-time vice president of Jilin Provincial Traditional Chinese Medicine and Health Industry AssociationZhu GuizhenHe was elected as the chairman of the second council of the World Federation of International Health Tourism Committee and the president of the Beijing Health Culture and Creative Industry AssociationZhao Lidong, President of Shanghai Guilin Chamber of Commerce, Chairman of Zhongzi Health Care GroupYanghai, Chairman of Hong Kong Global Health Industry GroupSun Zixin25 people were elected as vice presidents and deputy directors of the service promotion department of WFCMSLiu XiaodanHe is the secretary general and the chairman of Yunnan Hump TechnologyChen Jilinand other 4 people are deputy secretary-general.
Full-time vice president of Jilin Provincial Association of Traditional Chinese Medicine and Health IndustryZhu GuizhenHe was elected as the chairman of the second council of the World Federation of International Health Tourism Special Committee.
, President of Shanghai Guilin Chamber of Commerce, Chairman of Zhongzi Health Care GroupYanghai(Fifth from left) was elected as the vice president of the second council of the WFCMS International Health Tourism Committee.
From left) Vice President of Beijing Phoenix Cultural InvestmentShen Li Feng, President of Shanghai Guilin Chamber of Commerce, Chairman of Zhongzi Health Care GroupYanghai, Chairman of the International Health Tourism Committee of WFCMSZhu GuizhenHe is also a professor at Samyang Institute of Cultural Drama, Southwest UniversityAi QiangGroup photo
The 2nd Council of the WFCMS International Health Tourism CommitteeGroup photo
At this general meeting, the president of Shanghai Guilin Chamber of Commerce and the chairman of Zhongzi Health Care GroupYanghaiHe was elected as the vice president of the International Health Tourism Committee of the World Federation of China and the general manager of the channel department of Guilin Tourism GroupTang HonglingHe was elected as the executive director of the International Health Tourism Committee of the World Federation of China and the vice president of Beijing Phoenix Cultural InvestmentShen Li FengHe was elected as the executive director of the WFCMS International Health Tourism Committee, the executive vice president of the Shanghai Guangxi Chamber of Commerce, and the chairman of Du'an Shenyao Pharmaceutical and Health ManagementYin ChangpingHe was elected as the executive director of the International Health Tourism Committee of the World Federation of China and the inheritor of the intangible cultural heritage of Guangxi Yao MedicineZhao XinminHe was elected as the executive director of the International Health Tourism Committee of the World Federation of China.
Duration 03:24
President Yang delivered a speech at the general meeting, studied the "Yellow Emperor's Neijing" for 16 years, created a college + hospital model, spoke for the culture of traditional Chinese medicine, and spoke for the beauty of Guangxi and Guilin
It is reported that the second council is composed of 275 experts and scholars from 24 countries and regions, industry representatives in the field of tourism, and entrepreneurs in the health industry. The committee also appointed a senior advisor to the World Federation of Chinese Medicine SocietiesLu Xiangzhi, Chairman of Beijing Global Medical TechnologyXie ShengyingHe is the Honorary President. Zhu Guizhen said that being elected as the chairman of the second International Health Tourism Committee of WFCMS is not only a precious honor, but also a responsibility and mission. The development of traditional Chinese medicine health tourism is a new measure to promote the revitalization and development of traditional Chinese medicine, a new path to increase the health and well-being of people around the world, and will also create a new situation for the development of health tourism with Chinese characteristics. The new special committee should integrate resources, form a joint force, build a brand, set a benchmark, take traditional Chinese medicine as the core body, take the tourism industry as the support, give full play to the integrated advantages of "government, industry, academia and research", and spare no effort to promote the transformation and upgrading of international health tourism.
Experience: Mind CollisionDiscuss the industry situation
This is a gathering as bright as the stars, and it is also a fusion of ideas like a tide. I think that at today's conference, all the interviewees from the industry, from the domestic and international industries, will bring us a wonderful brainstorming and share their development experience and mental journey. ”
In the dialogue and interview session, the moderator, Zhu Guizhen, invited the vice president of Singapore Zhongjing College of Traditional Chinese MedicineWei Qijun, Deputy Secretary-General of the Federation of Central and Eastern European Chinese Medicine SocietiesAftermath, Sun Zixin, Chairman of Hong Kong Global Health Industry Group, and Chairman of Jilin Tiansanqi PharmaceuticalLi Shengxue, Executive Chairman of Hot Spring Tourism Branch of China Tourism AssociationZhang YueA total of 5 guests carried out dialogues and exchanges from the perspectives of the international promotion and layout of health tourism, the integrated development of the traditional Chinese medicine industry and the big health industry, the construction of the traditional Chinese medicine health tourism industry chain, the integration of advantageous resources and multilateral cooperation, and jointly explored the "development code" of international health tourism in the context of the new era.
Project Event: Open up development momentumTake the pulse of project development
Gather "intelligent power" and open up a new world of development.
On the afternoon of the 9th, the evaluation (preliminary evaluation) of the WFCMS International TCM Health Tourism Base (Construction Unit) and the selection of TCM health tourism health care products were successfully carried out. 29 units from Jilin, Zhejiang, Guangdong, Heilongjiang and other provinces and regions entered the review process.
At the review site, each participating unit brought a special speech in combination with exquisite PPT, and reported in detail to the review experts the basic situation of the project, the operation ideas and the exploration and practice made in health tourism. After listening to the report in detail, the expert group adhered to the principles of fairness, impartiality and openness through the on-site defense of the participating projects, and assigned points in strict accordance with the scoring rules, and successfully completed the preliminary evaluation of the base.
On the morning of the 10th, an expert seminar on the high-quality development of "life and health industry helps Jinyun Mountain" was held, focusing on the "one heart and four pieces" project of Jinyun Mountain, with nearly 40 people from leaders of relevant local departments in Chongqing and specially invited experts in the field of health tourism. In the afternoon, more than 30 experts from the WFCMS International Health Tourism Think Tank and members of the Council of the Special Committee attended the meeting, and the guests discussed and exchanged views on the countermeasures and suggestions of the think tank and the special committee, and the next development plan and other topics around the development needs and resource advantages of the health tourism of their own enterprises or cities.
Product Ceremony: Build a display platformWork together for a win-win situation
It is reported that during the meeting, the international health tourism industry and special products exhibition was also held, and a number of exhibitors from all over the country brought ginseng products, herbal fruit paste, probiotic products, health tea, spore powder and other health foods, health products have appeared at the exhibition, so that the participants opened their eyes, not only built an international platform to display the image, but also paved the foundation for enhancing the linkage development of resources and promoting win-win cooperation.
Strive to be the first to compete for the future. The development wave of international health tourism has reached the "transformation inflection point" of the times, aiming at the future, the development of health tourism will take the conference as a new starting point, starting from big tourism, new health care, and strong brands, and make efforts in inheritance and innovation, transformation and upgrading, and hard work, and continue to gather strength, highlight the advantages of traditional Chinese medicine, further consolidate the development achievements, and promote international health tourism to take one solid footprint after another on the new journey of high-quality development.
The conference was guided by the World Federation of Chinese Medicine Societies, hosted by the World Federation of Chinese Medicine International Health Tourism Committee, Chongqing Jinyun Mountain Beibei Area Management Committee, undertaken by Xinjing Health Tourism Group, and co-organized by Jilin Traditional Chinese Medicine and Health Industry Association.