On the morning of December 8, the 3rd China Rice Noodles Festival opened at Nanchang Greenland International Expo Center. Chen Xiaoping, a member of the Jiangxi Provincial Party Leadership Group, announced the opening and toured the museum. Wan Guangming, Mayor of Nanchang City, Han Ming, Senior President of China Hotel Association, Chen Changsheng, Deputy Director of Jiangxi Provincial Department of Commerce, and Peng Heliang, Deputy Director of Chongqing Municipal Commission of Commerce, delivered speeches respectively, and Eddie, Chairman of the International Hotel and Restaurant Association, delivered a speech.
Chen Xiaoping and his entourage inspected the exhibition of the Rice Noodles Festival, listened to the introduction of booth settings, brand enterprises and products, and communicated with exhibitors. Chen Xiaoping fully affirmed the arrangement of the 3rd China Rice Noodles Festival and the organization of the exhibition, and encouraged Jiangxi rice noodles enterprises to deepen foreign cooperation, expand and strengthen the brand, and promote industrial innovation and development.
In his speech, Chen Changsheng said that Jiangxi will focus on opening up the industrial chain, upgrading the value chain, laying out the innovation chain, promoting Jiangxi rice noodles to the whole country and the world, and continuing to sing the brand of "the world's rice noodles look at Jiangxi". Han Ming said that the content of the 3rd China Rice Noodles Festival is more professional, the scale and internationalization of the exhibition have reached a new high, and the form of activities is richer. It is hoped that the representatives of participating enterprises and industry experts will make good use of the platform resources of the China Rice Noodles Festival and continue to do a good job in the "millet flour industry". Wan Guangming said that Nanchang has a long and rich rice noodle culture, and will continue to strengthen the rice noodle industry, create characteristic brands, strengthen service guarantees, and create the main position of bringing together the rice noodle industry and rice noodle culture from all over the world.
At the opening ceremony, the Jiangxi Provincial Department of Commerce and the China Hotel Association signed a strategic cooperation framework agreement on "Jointly Building the Brand of China Rice Noodles Festival".
The commerce departments of Chongqing, Liaoning, Hubei, Heilongjiang, Guangdong, Fujian and other provinces (autonomous regions and municipalities), relevant units of Jiangxi Province, districts and cities, responsible comrades of units in Jiangxi and invited industry guests attended the opening ceremony.
The 3rd China Rice Noodles Festival with the theme of "Millet Flour Hospitality for the Development of the World's Major Industries", set up a total of 3 major plates, 26 main activities, one main venue, two sub-venues, of which the main exhibition area covers an area of 30,000 square meters, the special installation rate is more than 70%, a total of nearly 500 enterprises and brands from 9 countries participated in the exhibition.
The exhibition is rich in content. For the first time, an international food hall was set up, bringing together food brands from 8 countries including Russia, Italy, Vietnam, and Singapore, as well as well-known domestic supermarkets. Set up special exhibition areas such as guest provinces (cities), districted cities (counties) in the province, brand enterprises, live streaming, comprehensive services and financial services, as well as standard exhibition areas such as noodle ingredients, noodle catering, special snacks, and rural revitalization, so as to comprehensively display the characteristic products and industrial development achievements of the national noodle industry.
The strength of exhibitors is strong. Brands and enterprises from 25 provinces (autonomous regions and municipalities) participated in the exhibition, and Yihai Kerry, Rieter Laotang, Changde Yideyi, Wangrenhe Rice Noodles, Tiantian Food, Magu, Chunsi, Qingdao Haitejia and other leading enterprises in the industrial chain brought thousands of products to the exhibition.
In-depth industrial collaboration and cooperation. We will continue to promote the transformation of the China Rice Noodles Festival from a consumer-oriented exhibition to a professional exhibition, and the number and quality of exhibitors have been improved. Combined with Internet big data and research results, and taking the pulse of the development trend of the industry, the China Hotel Association and the Meituan platform will also jointly release the "2023 China Rice Noodles Industry Development Report".
The exhibition linkage strives for practical results. During the period, supporting activities such as the 2023 China Rice Noodles Industry Development Conference, the 2023 China Green Consumption Festival Nanchang Station, and the 2023 Quality Prefabricated Dishes China Tour Nanchang Station - Noodles Chain Catering Matchmaking Meeting will be held. Organize on-site docking between key exhibitors and chain catering enterprises, and hold inspection activities on the origin of Jiangxi's high-quality rice noodle ** chain.
Diverse interactions have set off a boom. At the same time, a series of activities will be held, such as the Michelin and Black Pearl Cooking Master Competition, the Rice Noodles Carnival, the online live broadcast season, and cultural performances. In the Zhonghua Rice Noodles Food Street in Xihu District, Nanchang City, and Zongshan Rice Noodles Town, Anyi County, Nanchang City, branch venues were set up to promote consumption activities such as the "Chao" Noodles Challenge, the "Chaofen" Long Table Rice Noodles Banquet, the Food Map Check-in, and the ** Market, and the issuance of consumption vouchers continued to set off an upsurge of activities.
People's Daily Online, Jiangxi**, Jiangxi Satellite TV, Phoenix Network and other 32 mainstream ** reported the opening ceremony. The opening ceremony was broadcast live by the Central Committee and Xinhua News Agency.