This winter, Harbin has added a new business card of "successfully bidding for the 2025 Asian Winter Games", and the tourism market is becoming more and more hot. **Main Street, Sophia Church, Ice and Snow World, ......The traditional popular attractions make people deeply feel the unique artistic atmosphere of the fusion of Eastern and Western cultures in the ice city, and the craftsmen fix the wind and snow in their hands into the beauty of the lifelike ice and snow kingdom.
In addition, many visitors start to take the form of a citywalk, or order a cup of coffee, or experience the bathing culture, or go to a museum for a half-day immersion, stopping along the way to experience the unique memory of the city. This kind of life experiential play is deeply loved by people, and it is gradually changing people's social habits and consumption patterns.
From now on, Harbin ** Agency has successively launched new consumption reports on Bingcheng winter cultural tourism, taking you to travel, taste and buy Harbin from the dual perspectives of tourists and local "gourmets".
The Modern popsicle that tourists must try has recently been produced at full capacity, the number of local photographers' travel photography orders has been rising, and a large number ......of "check-in" creative products have come into beingAll these phenomena are exciting, and they also show that the tourism consumption market in Harbin is hot this winter. The citywalk in the ice city in winter has a unique flavor, and many tourists from other places wrap themselves in cute "zongzi", stroll slowly on the old streets, and dig out little-known "check-in spots". This winter, in Ice City, everyone is looking for a different way to play.
This year's tourists have a strong "desire to explore".
Creative integration of cultural tourism to form a "highlight" that breaks the circle
In the middle of the cold days, there is still a long queue at the sales window of Modern popsicles, and through this small window, you can get a glimpse of the booming tourism market this winter. "Recently, we have been selling an average of 20,000 popsicles per day, which is a lot more than the same period in 2019. Pei Weiwei, the person in charge of cold drinks of Modern Group, said that the current daily sales increase by about 5,000 compared with normal days, in order to allow tourists to eat freshly produced popsicles, the production workshop is at full capacity every day, and at the same time increase window sales to reduce the time for customers to wait in line in cold weather.
The arrival of a large number of tourists has also led to the popularity of the travel photography market. Xiaohongshu blogger and Harbin independent photographer Wudao told reporters when the wind rose that the fancy shooting of horses and horses can no longer satisfy the desire of this "new travel force" to explore the destination, many southern tourists specially make an appointment with her to shoot on a chartered day, and tourists do their own strategies to develop new shooting locations, "At the end of the day, in addition to the regular ** street, Sophia Church, many people also designate to go to the riverside 'Xiaoice Island', the old hall ** hall, cultural cafes and other niche locations." "The immersive travel photography of tourists has allowed her to earn a decent income. She said that the current reservation orders have been scheduled until January next year, and according to last year's experience, it is estimated that only a few days of Spring Festival this winter can give her a short rest.
The picture above is a work of the ** hall of the old synagogue taken when the wind rises on the fog island).
Holding a snowman cake and taking a photo with the original version of the pattern in your hand has become one of the new ways to check in at attractions on the current social platform. Harbin Xueli cake owner Wang Xue became popular overnight on Xiaohongshu, the little snowman cake made by her and her partner, the appearance is the same as the famous snowman in Harbin ** Park, about 10 copies are sold every day, tourists hold the cute "little snowman", and take a group photo with the big snowman, so that the topic of Harbin travel has grabbed a lot of traffic on Xiaohongshu and Douyin, with more than 10,000 likes.
The picture above shows a tourist holding a snowman cake and taking a group photo with a big snowman. **Courtesy of interviewee Wang Xue).
In the context of Harbin City's efforts to build a "creative design city", creative integration of cultural tourism has become a new highlight of cultural tourism consumption. Creative products such as snowman cakes derived from the cultural tourism market have brought new vitality to many traditional scenic spots, and even achieved breakthrough communication, ushering in a "highlight moment" again. *Canned yellow peaches and refrigerator magnets with baked cake patterns on the street, school history backpacks in the center of Harbin Institute of Technology, chimney bread and Internet celebrity Wandashan ice cream, and the landmark building seal of the post office on the street ......This class of tourists is more willing than ever to take the initiative to explore, and these ingenious "brain" products always bring "tap water" flow.
Take a slow stroll through the old streets of the city.
Leisure relaxation has become the new rhythm of travel this winter.
In the process of the fiery development of the tourism market in Bingcheng, new forms of tourism consumption are also emerging, as more consumers change from commodity consumption to service consumption, leisure relaxation has become a new rhythm of travel for immersive exploration destinations. According to the data of the "2023 Xiaohongshu Citywalk Trend Report", in the first half of this year, citywalk-related searches on the Xiaohongshu platform increased by more than 30 times year-on-year, and Citywalk has become a new hit in travel. In Harbin Pharmaceutical No. 6 Factory, you can pretend to be in the Louvre in Paris;Or charter a bus to Volga Manor to experience the beauty of Russian-style architecture, Citywalkers shuttle through the natural and cultural landscapes of Harbin, go deep into the urban fabric in the form of light travel, and create a dialogue and interaction between humans and the city.
Originally, I planned to only play in Harbin for two days, and then go to Snow Town, Jingpo Lake, and Changbai Mountain. But then all the staff changed their minds and spent a week in Harbin to deeply experience the city we have been longing for for a long time. Momo, a 26-year-old tourist from Guangdong, said that this year she and her friends left seven days of annual leave to Harbin, which is no longer a "transit station" for tourists to travel in Northeast China, but a complete destination.
What impressed Momo the most was the day trip to the old building. She consulted a large amount of information in advance, refined the positioning of the starting point of "slow strolling" to the Hengdali watch store at No. 412 Jingyu Street, and then walked along the path to Songguang Cinema and Songguang Hutong, Zhongya Gold Bank, Suihua Hospital, Lao Dingfeng headquarters, and finally stopped at Jingyang Street. "Jingyu Street is very old Harbin, and the original buildings on the street are very outstanding. She fell in love with these historical buildings at first sight, and the ** she photographed attracted a large-scale praise in the "circle of friends".
With the blazing youth, through the hustle and bustle of the crowd, Jiangxi tourist Chu Chu started a literary and artistic journey in Harbin, she slowly "checked-in" the beautiful scenery of the main city of Harbin, in Nangang District, she visited the Heilongjiang Provincial Museum - Xinhua Bookstore - Guogeli Street. And Hallelujah Church, located on Youfang Street in Xiangfang District, a location that is rarely known to even local citizens, was also carefully excavated by her.
Cafes that can escape the cold and feel the culture of the city are now the main places for visitors to the citywalk. In an eclectic old building built in 1927, Liu Xiao walked through the old corridors to the "living room" of the Goya Café, which was arranged to look like an artist's living room, and the retro-style decoration made people instantly return to the 80s of the last century.
The next day, Liu Xiao once again set aside half a day to take two subway trips to find another elegant and Western-style café near Harbin Institute of Technology, order a cup of coffee, and quietly feel the warm sunshine of the afternoon in the ice city.
The photo above shows the Goya Cafe as the wind rises on the Kiri Island. ）
A café manager said that during the peak season of ice and snow tourism, the work status of the staff in the store has changed from "leisurely" to "busy and nervous", and the café is like a time tunnel in the history of Harbin, if you like the city, you can find the traces left by the years here. However, I also remind all tourists that no matter how long or how far they have walked in Harbin, the most important thing is to buy a thick set of equipment, eat and dress warmly, so that the trip is worthwhile.
The above is Harbin in the eyes of tourists, **from the Xiaohongshu platform).
*: Harbin News Network.
Reporter: Chen Yue.
*Provided by respondents.
Editor: Liu Yixuan.