@房财经 Cheng Shan
Country Garden, which has just adjusted its organizational structure, has announced the latest development trends non-stop.
On December 8, Country Garden's official WeChat announced that the group held a monthly management meeting. Compared with the previous monthly meetings, this meeting is particularly important and can be regarded as Country Garden's guiding principle for a long time to come.
Not only that, Yang Huiyan, who has not appeared in Country Garden's public publicity for a long time, also appeared to reveal a lot of important information about the development of Country Garden under the new structure.
With the official default of overseas debts in October, Country Garden under Yang Huiyan has completely entered a period of contraction and dormancy. She said that the main work of Country Garden in 2024 is the "three guarantees" - ensuring delivery, operation and credit.
For the first to bear the brunt of the guaranteed delivery, the thunderous Country Garden still does not forget to "show off its muscles" - the delivery volume is not only the first in the industry, but also far ahead. In the first 11 months, a total of 50 new houses were delivered, involving 31 provinces and 240 cities.
With the end of December, Country Garden will deliver 500,000 units this year, but it seems unlikely to meet the target of delivering around 70 homes in 2023 set at the beginning of the year.
After summarizing this year's delivery results, Yang Huiyan set a target for Country Garden's delivery next year - 400,000 sets.
This is still a sky-high delivery target, and Yang Huiyan herself seems to be very aware of the quality of Country Garden's construction, so she pointed out, "It's not just about delivery, we have to deliver our houses according to quality and quantity." ”
In terms of operation, Yang Huiyan said that after some adjustment of Country Garden's organizational structure, it has reached a relatively stable stage. Next, we must lock in outstanding talents, adhere to an open and transparent selection and employment mechanism, and a mechanism for cultivating talents, and better improve the short, medium and long-term salary and incentive mechanisms.
This statement seems to indicate that Country Garden's organizational structure and personnel will enter a period of relative stability for a long period of time in the future.
At the beginning of December, Country Garden carried out a new round of adjustment of regional organizations, reducing the number of regions from 14 to 7, and the total number of regions was reduced from 28 to 21.
At its peak, Country Garden had a total of 109 regions in the country, with a total of 3,216 real estate projects, covering 1,425 districts and counties in 31 provinces, covering more than 70% of the county-level areas in the country.
In less than two years, 75 disappeared.
The adjustment of the organizational structure will inevitably lead to personnel changes. In this round of adjustments, a number of "old faces", including Yang Zhicheng, Xie Jinxiong, Ouyang Baokun, Ye Jianqing, etc., bid farewell to the front desk. The new superiors are basically Cheng Guangyu's cronies.
After sorting out the new team members, Country Garden said that the next sales level, first, is to grasp the key nodes of sales in December, increase the decentralization of existing buildings, mobilize national marketing, and strive to break through the special revitalization to promote the return of cashSecond, it is necessary to pay close attention to the collection of overdue receivables at the end of the year and do a good job in the collection of overdue receivables at the end of the yearThe third is to plan in advance for the Spring Festival homecoming work, and the returning areas should make sufficient preparations in advance to prepare for a good start to supply and sales arrangements.
Country Garden's current sales status has been "miserable". In July, equity sales remained above 10 billion yuan, and since August, they have been declining steadily, and have stabilized at about 6 billion yuan in the past three months.
In order to maintain a normal Country Garden, the front-end monthly sales must be guaranteed to be at least 20 billion yuan.
The hematopoietic function that completely collapsed allowed the Yang family to keep its precarious credit on the basis of trying to streamline and throttle.
The good news is that the market hasn't completely abandoned Country Garden.
Some time ago, at the symposium of real estate enterprises of major banks, Country Garden once appeared in the scope of invitations from ICBC, which seemed to leave a glimmer of hope for it to continue to obtain bank financing in the future.
Recently, Country Garden has conducted a sensitive simulation analysis of the extreme situations it may face. Yang Huiyan reassured, "Under the conservative calculation, as long as our inventory assets are sold normally, even if we assume that we do not buy land, there is no tax reduction, and we do not consider the new contribution of one body and two wings, Country Garden will continue to maintain positive assets in the next ten years." ”
After completing this sensitivity analysis, Yang Huiyan is very confident that Country Garden will repair its balance sheet. "The repair of the balance sheet is very important, the path is very clear, it can be achieved, and everyone needs to have the confidence to work together to achieve development. ”
After cheering up, Yang Huiyang did not forget to reiterate the Yang family's support for Country Garden, "The family will definitely sell iron to support the company, and the company will strive to explore an effective path to resume normal operation as soon as possible." ”
According to the data released by Country Garden, since its listing, the Yang family has supported a total of about HK $41 billion through borrowing, increasing holdings**, purchasing bonds, and paying dividends on behalf of shares, and has never been ***
However, on the eve of the thunderstorm in Country Garden this year, Yang Huiyan donated 20% of the shares of Country Garden Services to her own charity ** club.
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