After returning to the first line of JD in early 2023,Liu QiangdongThe control of JD.com is far more than thatJack MaRightAlibabacontrol. Liu QiangdongRecently, the company's intranet criticized internally, emphasizing that "low price is the only basic **" and establishing it as the core of JD.com's development. The implementation of this strategy is inseparableLiu QiangdongA key card in the hand—".Made in Kyoto
Made in KyotoIt is a "lifestyle brand" independently launched by JD.com, and its development goal is to provide the public with high-quality and low-cost products and meet the quality consumption needs of consumers. withXiaomiThe Mijia and Huawei's smart selection are similar,Made in KyotoHigh through the JD platformFlow**, successfully pushed the product to consumers and won the recognition of the market. At the same time,Made in KyotoDrive by delivering product experiences that are within budget and out of the budgetManufacturing in ChinaTowards the direction of low price and high quality.
InMade in KyotoThere are two products that are favored by consumers. First of allMade in Kyotoof intelligenceHigh-speed hair dryer, which attracts many consumers with its excellent price-performance ratio. Equipped with a 110,000-rpm high-speed brushless motor and 13 aluminum alloy fan blades, the average wind speed can reach 63m s, and the blowing effect is excellent. This hair dryer not only has 1600W power, supports multiple wind speeds, air temperatures and drying modes, but also supports 100 million levelsNegative ionsRelease, comparableDysonand other Internet celebrity brands. However,Made in KyotoThis hair dryer is more domesticHigh-speed hair dryerIt is much cheaper, only more than 300 yuan, which greatly reduces the threshold for consumers to buy high-quality hair dryers.
Another product that has attracted a lot of attention is:Made in KyotoofGraphene baseboard heaters。This heater is adopted:GraphiteOlefin advanced materials have the characteristics of high thermal conductivity and strong stability, with an electrical-heat conversion rate of up to 99%, which can heat up quickly and have almost no energy loss. It has 2200W high power, which can heat up quickly in a short time, and is suitable for heating in large spaces. In addition, this heater emits a high concentration of heaterNegative ionsto achieve indoor air purification. with other brandsGraphene baseboard heaterscomparatively,Made in KyotoWith the "within the budget" pricing, the ** will be controlled within 300 yuan.
The success of these two products is reflected:Made in KyotoIn the pushManufacturing in ChinaContribution to the rise. Liu QiangdongThe low-price strategy will not only beQuotient** Pressed to the minimum, and through the operation of its own brand, to create more low-cost and high-quality products for consumers, to promote the improvement of the quality of life of Chinese people.
Although JD is currently facing huge challenges from live streaming e-commerce, as long as JD insists on quality, it will be able to gain long-term support from consumers. Because no matter what** BattleNo matter how fierce it is, the demand direction for consumer quality upgrading will not change, and consumers will pursue better quality products in the future.
Liu QiangdongThe return of the and the advancement of the low price strategy shows thatManufacturing in ChinaWe are entering a new era, and low prices will be the driving forceManufacturing in ChinaThe foundation of the rise**. Made in KyotoAsLiu QiangdongThe key cards in the hand, forManufacturing in ChinaIt provides new opportunities for development. through the JD platformFlowImport and quality upgrades,Made in KyotoIt can continue to meet consumers' demand for high-quality and low-cost products, and further promoteManufacturing in ChinaDevelop in the direction of the ** value chain.
In short,Liu QiangdongLeading the "low price" trend andMade in KyotoThe promotion will be promotedManufacturing in ChinaTake it to new heights. The low-price strategy not only provides consumers with more affordable and high-quality choices, but also enhances the competitiveness of Chinese brands in the international market. We look forward to the futureMade in KyotoAble to continue to innovate and bring more unexpected good products to consumers. We should support and encourageLiu Qiangdongand the efforts of the JD team, for:Manufacturing in Chinato contribute to the rise.
In this era of information, low price and quality are the topics that consumers are most concerned aboutLiu Qiangdongand JD.com's efforts stem from insights into consumer needs. Through a low-price strategy,Made in KyotoIt has brought more high-quality and inexpensive choices to consumersManufacturing in ChinaThe rise of . For consumers, we can benefit from this and get a higher quality product. ForManufacturing in ChinaThis is a key turning point, which enhances the competitiveness of domestic brands and drives the development of the industry.
We look forward to itMade in KyotoIn the future, it is hoped that it will continue to innovate and further meet the expectations of consumers. At the same time, we also expect more Chinese companies to actively embrace the low-price strategy, break down the best barriers, and bring more surprises and benefits to consumers. Low price is not only the basis of competition, but also the premise of innovation, only through the pursuit of innovation and qualityManufacturing in Chinain order to truly rise and show greater strength on the international stage. Let's wait and see, witnessManufacturing in ChinaThe rise of .