Recently, led by KUB, together with 6 major brands such as Bingo Bingo, Xipo CIPO, Deer Morning Bookstore, Melrose, Penggong Digital Farm, and Adopt a Cow, an event called "123 Natural Parenting Week" was jointly held.
"123 take your time" is the main concept conveyed by this event, kub believes that the process of raising children is a process of growing up together as a family, and it is also a process for parents to re-understand the world through the perspective of their children, so there is no need to be impatient, do not be anxious, take your time step by step.
Starting with a unique "natural sprout briefing", kub can compare with Bingo Bingo, Peng Gong Digital Farm, and Adopt a Cow to understand and brand practice of "natural parenting", and conduct parent-child interaction, parent-child yoga and other activities with 15 groups of new generation parents, and explore the concept of convergence with users.
In order to convey the concept of natural parenting, Kub can find like-minded brand friends to create a week-long parent-child "cityplay" city tour.
Starting from the check-in of the Deer Morning Bookstore, children can have a preliminary understanding of unfamiliar animals and plants through pictures and picture books, and then go to Penggong Farm and Xipo B&B to experience autumn and winter picking, natural flowers and hand-made DIY, encouraging children to use their five senses to experience in depth, have the courage to try in play, and even have their own little "innovation".
According to kub Keyoubi, the reason for emphasizing "natural parenting" is that it is hoped that in the process of children's growth, it is not a sacrifice model of "the whole family revolves around one", but the new members are regarded as participants and co-builders of the family, and parents and children respect each other's interests and hobbies, forming a benign mode of getting along, which helps children form independent self and know how to respect others, and parents can also reap happy feedback.
Kub wanted to spread this concept to more families, so he rode a pink "video car" on the streets. I used Polaroid to witness more parent-child love moments, and also recorded the cute side of many babies. In the street exchanges, kub found that some parents are already practitioners of "natural parenting", they agree with the growth of children's personality, encourage children's independent creation, and many parents are exploring the application and combination of "natural parenting" in their own families, and give their children high-quality companionship together with the grandparents of the previous generation.
Through this event, Kub has had face-to-face conversations with many families, and has also gained a lot of fans and new experiencers. KUB is committed to passing on the concept of "natural parenting" to more people through more rich and interesting ways and conveniently designed products.