Recently, the results of Beijing's 2023 municipal social organization evaluation grade were announced, and Beijing CreditEase, which participated in the evaluation for the first time, was rated as a 4A-level social organization. Beijing CreditEase Public Welfare Association was rated as a "4A" level social organization, thanks to its internal management, as well as its active response to the call of the country, continue to devote itself to the cause of rural revitalization, and actively participate in major national tasks and activities.
Founded in 2020, Beijing CreditEase Charity Association aims to realize the construction of future villages and beautiful homes by promoting the effective connection of resources and the third distribution of wealth. As a public welfare partner, Ruicheng and Beijing CreditEase Charity Association have been working together for more than three years to continue to focus on the integration of charity and rural development, and use practical actions to make public welfare not limited to fundraising, but have the power to change lives and the environment, and explore a social realization path for rural development.
Just last week, at the "Linglong Dinner" site of Jingdezhen Station, the year-end appreciation tour carefully organized by Ruicheng, Beijing CreditEase Public Welfare ** will express its gratitude to Ruicheng's customers and friends who are enthusiastic about public welfare through the interactive link of poems and paintings, and the joyful results of the "Moss Campus" public welfare project. The 30 paintings given away at the dinner were all from the "Poetry and Painting China" aesthetic education activity initiated by the public welfare project in the co-construction school.
At the end of October not long ago, Beijing CreditEase Public Welfare Association also held an offline charity art exhibition at the Guangzhou Summit in Ruicheng. The 138 works were collected from 12 "Moss Flower Campus" co-construction schools in Yunnan, Guizhou, Beijing and other regions. In the painting, the south of the Yangtze River, which the children have never set foot in, is a group of beautiful mountains and rivers, and flocks of white cranes fly to the blue ......sky under the autumn sunFor every painting sold, a village child receives a gift bag.
The "Poetry and Painting in China" activity aims to inspire rural children to understand beauty, interpret goodness, enjoy the future, and appreciate themselves, encourage children to study hard, and inherit the Chinese aesthetics and art forms of poetry and painting. Through the platform of the art exhibition, more and more people have become the guardians of the imagination of rural children, and the art exhibition also allows the outside world to see the hope of Ruicheng and Beijing Creditease Public Welfare Association growing up with the help of continuous love.
Promote the implementation of rural public welfare with heart
At present, more and more entrepreneurs are immersed in the cultural spirit of "taking from the society and using it for the society", and do their best to actively practice social responsibility in the fields of earthquake relief, green environmental protection, sports, culture and art, medical health, and talent training.
Rui Cheng is a multi-service expert focusing on providing "enterprise, communication and investment" services for high-net-worth individuals and entrepreneurs, and believes that the results of charity are not entirely in the strength of love, the lack of feedback mechanism, non-people and other problems, will greatly reduce the effect of charity, resulting in people in need of help without actual help, wealth wasted, and the original intention of the do-good is difficult to achieve.
In order to provide a charity platform for entrepreneur customers who want to give back to the society, Ruicheng has established in-depth cooperation with Beijing CreditEase Public Welfare Association, and maximizes the value of every love through the professional and standardized public welfare model of the Society.
Combined with the comprehensive rural revitalization strategy, Ruicheng and Beijing CreditEase Public Welfare will put public welfare resources into it, and launched three major public welfare projects: Baobei Plan, Moss Flower Campus, and Future Village, so as to inject development impetus into the countryside through the improvement of the conditions of the beneficiaries and the enhancement of confidence.
From the perspective of topics, the current rural public welfare focuses on the core theme of rural revitalization on the one hand, that is, to empower the countryside with science and technology, and to create a new rural appearance with rural industrial upgrading and creative cultural inheritance.
The "Future Village" project builds a beautiful home for rural people with ecological livability, humanistic harmony and a sense of science and technology through the joint construction of the land of books and the exploration of folk culture. At present, Ruicheng and Beijing CreditEase Public Welfare Association have built two future village bases in Yangya Village, Jiangxi Province and Gulun Village, Hunan Province, to truly bring technology and talents back to the countryside by cultivating entrepreneurial leaders of cooperatives and family farms.
On the other hand, it is to pay attention to the development and educational equity of rural children, so that rural children can have medical security, achieve success in learning, and grow into the main force in the construction of their hometowns.
At present, a total of 8,989 rural children have been insured with critical illness public welfare insurance, covering 12 regions in 7 provinces and cities, with a total insurance amount of nearly 600 million yuanThe "Moss Campus" project provides comprehensive educational opportunities for rural children. As of November 2023, 33 Moss Flower campuses have been built, 91 love libraries have been donated, and Moss Psychology classes have been carried out in 14 primary schools, benefiting more than 60,000 students.
For Ruicheng and all the caring people in the society involved, philanthropic acts have gone beyond monetary or in-kind donations, and have become more durable, more concrete, and warmer in the form of volunteer service.
The "Future Village" project is not limited to the construction of libraries, new technologies and equipment**, but also includes the sharing of reading clubs, sharing the joy of harvest after agricultural upgrading with villagers, etc., forming an emotional and ideological link between the donor and the recipient, and cultivating touching and mutual trust. Especially for the care of rural youth, the team of teachers composed of caring people has walked into the moss flower in remote areas to build a campus many times during the summer vacation, bringing novel and meaningful learning experience and joyful companionship to the children.
It is reported that a total of 6 special projects will continue to operate in Beijing CreditEase Public Welfare Association, which are used to help build a campus environment, provide children's literacy improvement courses, empower rural teachers, and comprehensively help rural children grow up healthily.
In the past three years, the groups participating in the charity of Ruicheng and Beijing CreditEase Charity Association have expanded from within the company to caring entrepreneurs from all walks of life, from parents to children, forming a public welfare business card that conveys love and shares love.
In October 2021, the 17th Moss Flower Campus landed in Xinhuang School, Liuhe District, Nanjing, and Ms. Chen, a loving donor, was donated by her class teacher when she was a student, which helped her change her fate and taught her to be grateful. Therefore, she used the names of her two daughters to launch the "Moss Flower Campus ยท Shuhui Love Project" to drive her daughter to help more children in need of support and inherit the family style of love and gratitude.
Rui Cheng found that through the way of public welfare, entrepreneurial parents and their children tend to understand each other better in interaction, and at the same time form a subtle influence on their children's values, helping them grow into empathetic and responsible people. At present, Ruicheng also regards public welfare as an exploration to solve intergenerational communication and inherit family culture, and calls on more customers to drive the whole family to do public welfare and do good deeds.
Public welfare continues the value of wealth
From a higher-level perspective, China has always supported and encouraged enterprises and entrepreneurs to actively participate in charity and public welfare undertakings if they are willing and able. Data show that in the past ten years, the average donation scale of Chinese entrepreneurs has increased at an average annual rate of about 20%. In the framework of rural revitalization, donors with feelings and ideas spontaneously focus on public goods and services that can benefit the public and society, and pay attention to rural talent training and educational innovation from the perspective of sustainable development. The flow and redistribution of wealth has a visible and decisive impact on the happiness of people in poor areas.
In order to further promote the development of the society for the better, Ruicheng and Beijing CreditEase Public Welfare AssociationInitiatednowThe 1% action initiative advocates the formation of a charity culture through rational and long-term public welfare participation of customer familieswill be charitable for public welfareCombined with second-generation training, family style construction, and family inheritanceRise up and let the development of individuals and societies resonate at the same frequency.
For enterprises, taking the initiative to think about the relationship between enterprises and social development is the premise of their own service innovation. With the accompaniment of charity and public welfare, Ruicheng has entered the eighteenth year of deep cultivation in the industry, and its goodwill to devote itself to public welfare has also driven the surrounding partners, employees and customers to participate in it, and allocated more and more public welfare resources to the rural revitalization strategy, so that charity can maximize the effect and affect the value of people's continued wealth.
Doing public welfare is never a one-man job. Under the theme of high-quality development of rural revitalization, it is believed that Ruicheng will continue to follow the pace of social welfare, and work hand in hand with Beijing CreditEase Charity Association, a new generation of philanthropists and institutions to continuously enrich the connotation of public welfare and charity, and embark on a farther and better road of rural public welfare.
About Ruicheng
As a brand specializing in providing services for high-net-worth individuals and entrepreneurs, Ruicheng is committed to providing comprehensive consulting services around the needs of entrepreneurs' customer groups.
Through years of continuous construction of asset allocation capabilities, scientific and technological capabilities, internationalization capabilities and comprehensive service capabilities, we provide customers with a full range of services in asset allocation, family inheritance, enterprise development and promotion, quality of life, public welfare finance, etc., and accompany the enterprise, personal and family growth of entrepreneur customers for a long time, and go to a better career and life.