Persistence is everything, persistence is a guarantee, skills are a strategy, and 20% emotional intelligence must be added.
Today, I will share some live broadcast tips with some novice anchors or little brothers and sisters who are ready to be anchors, I hope you can use them.
01 Abundant facial expressions.
For novice streamers, problems such as facial stiffness may occur due to nervousness or other reasons. This problem is actually one of the main reasons why it is difficult to increase the popularity of novice anchors. Therefore, at the beginning of the live broadcast, you don't have to worry too much about your image, and you should show as many small expressions as possible. Even slightly exaggerated expressions can effectively attract the audience's popularity. In the current high-pressure living environment, the audience needs to sing and laugh to relax. And one of your unconscious actions may bring joy to the people in front of the screen and further enhance your popularity.
02Be polite.
Welcoming viewers directly into the room isn't the best option, as it can appear to lack depth.
However, when viewers, especially those who give big gifts, post barrages, streamers must express their deep gratitude and mention their names as much as possible to show their true feelings.
Remember, for these special viewers, streamers should try to share as many details about them as possible, which is not only a sign of respect for them, but also an important means of retaining them. Deep down in everyone's heart, they want to be valued and remembered, so it's crucial to understand and meet this psychological need of your audience.
03 Usually accumulate more jokes.
In the early days of the broadcast, there may be a lack of popularity and sparse interaction. But once we have an audience, we have to quickly seize the opportunity to actively engage with these loyal fans.
In order to better connect with our fans, we need to prepare in advance and accumulate rich jokes and facts. During the live broadcast, we can flexibly use these materials according to the interests of our fans and have a pleasant exchange. Remember, memorizing passages and being able to use them comfortably is far better than simply following a script. This interaction will be more natural and lively, which will help us better attract and retain our audience.
04 Connected microphones. As we all know, microphone connection is one of the small ways to interact in the live broadcast room, especially when connecting with big anchors, it can bring popularity to yourself to a certain extent.
Many new anchors in the live broadcast industry will be resistant to microphone connection, or they will be frustrated because they are small anchors and can't find a partner to connect with microphones. In fact, you can start with other anchors whose levels are not too different, communicate sincerely, and slowly you will have several microphone friends, and then rely on your own high-quality live content, it will be easier to connect with big anchors.
When making a co-mic game, you must keep in mind: don't be afraid of losing, fans will be happy for you when you win, but if you lose, it will also stimulate the fans' desire to protect.
05 Talk to yourself.
"Talking to oneself" is a powerful skill that new streamers must get, and this is important.
In the early days, there was no popularity, no fans, and no barrage to read, so the room could not be described as just cold, it was like a cold wind blowing. So it's really important to be able to talk to yourself.
The general content can summarize what you did today, interesting things that happened, etc. You can also talk about today's news or your favorite TV books, etc.
But during the live broadcast, you have to find the appetite of fans and see which topic resonates more with fans, so say more about this topic.
The users accumulated in the early stage of the anchor's live broadcast are your initial fans, and they will accompany you through the most difficult newcomer stage.
06Grasp the scale of communication.
When it comes to managing fans, you need to strike a good balance between new and old fans.
For old fans, you can consider establishing QQ groups, WeChat groups and other communication channels outside the platform to promote interaction and communication with each other. In the group, you can share your life and work experience, but you need to pay attention to protecting personal privacy and avoid leaking too much personal information.
As an anchor, you should master the scale of chatting with fans, which must have depth and connotation, but also avoid involving sensitive topics. At the same time, streamers should constantly improve their language skills to communicate more effectively with fans.
07Establish your own unique style.
In the Internet era, the anchor industry is changing with each passing day and the competition is fierce. In order to stand out from the crowd, you first need to clarify your positioning and style, and constantly strengthen this style during the live broadcast. Innovation and change are indispensable, and only by keeping up with the trend of the times and constantly innovating can we gain a foothold in the live broadcast industry.
08 Cultivate your own fan group with your heart.
In the early stages of a small fan base, we must pay close attention to the comments and dynamics of each fan, and pay close attention to their feedback. When a viewer gives a gift, we should politely express our gratitude, regardless of the value of the gift. This is not only a reflection of our respect for our fans, but also a reflection of our attitude. Only if we treat them with sincerity will fans give back to us in the same way.