Maintaining a positive and optimistic attitude may be the only most precious chip in our hands in the face of the chaos of the last days, and it is also the last hole card that is shown after being forced to the wall by life.
Recently, at work, the second curve and things at home are really busy and dizzy, and I stopped for a week, saying sorry, the unity of knowledge and action, or not enough practice.
Here's what you want to think about today:
1.We must be good at taking advantage of the situation to break the situation and get twice the result with half the effort.
In management, "potential" is called opportunity. Chinese often say "follow the trend", which means to effectively use and grasp the "opportunity".
I don't deny hard work, many people will take advantage of the situation and their own efforts in opposition, but I personally think that my own efforts belong to resource preparation, and it is a homework that must be done, there is a saying: no one can succeed casually.
But what I want to talk about is that if the same resources are matched with different external environments, that is, different trends, whether you go against the current or follow the trend, the results are very different. This is self-explanatory.
The key to grasping trends lies in four words: review, prepare, identify and act. Look at the situation first, then prepare, identify the "window of opportunity" before acting. It's a bit like catching an osprey, you have to catch the best time, and you need to be accurate and fast. Gather strength in front of you, then wait quietly, shoot at the best time, seize the opportunity, cut effectively, and finally succeed.
2.The purpose of the brand slogan is also to let consumers know and remember, and generate purchase behavior and communication behavior. There are 4 main types of effective brand advertising:
1.Explain the unique value of the brand or product;
Genki Forest: 0 sugar, 0 fat, 0 calories;
The milk tea brand "Book also burns fairy grass" writes on the door: "Half a cup is material".
Real Kung Fu: Nutrition is still good for steaming.
Dangbei:Dangbei projection,Cinema-level enjoyment。
2.Initiate an action order;
Sleepy and tired drink Red Bull;
I'm afraid of getting angry and drinking Wang Laoji;
Gu Ming Milk Tea: A cup of tea every day is not greasy.
If you don't go to the Great Wall, you are not a hero.
Love clean, live in Hanting.
Which excavator is strong, looking for Lanxiang in Shandong, China.
3.Associate the brand with good, positive things
As soon as Remy Martin opens, good things will come naturally".
Old Temple**, give you good luck".
Good air conditioning, made by Gree.
There is home, there is love, and there is Europe.
A diamond lasts forever.
There must be a road before the car arrives, and there must be a Toyota car when there is a road.
A good cup of tea, a sip of European bags, meet two kinds of beauty in Naixue.
4.Resonate with consumers in terms of values.
Keep's advertising slogan "Self-discipline gives me freedom".
The slogan of Book City magazine: Thinking people are lonely, but fortunately there are good books to read.
FedEx: Mission must be achieved.
Adidas: Nothing is impossible.
Apple: Think different
Sometimes wanting to express everything is the most common mistake that brands make when creating advertising slogans. In the actual creative process, you can't say all the selling points and what you want to communicate in one advertising slogan. This is neither possible nor necessary, and it is difficult for consumers to remember so much.