Research and analysis of the market supply and demand situation and development trend of China's floor wax industry
The market status of China's floor wax industry
The market size of China's floor wax industry is growing rapidly, and in 2018, the market size of China's floor wax industry reached 3615.6 billion yuan, an increase of 15 percent over 20178%。Consumer demand for interior decoration is increasing, and so is the demand for floor wax.
The best channels of China's floor wax industry are also expanding, including building materials market, home building materials retail stores, furniture and building materials stores, online retail, etc. According toMarket Research ** NetworkReleased2023-2029 China floor wax industry market supply and demand situation and development trend research and judgment reportAccording to the analysis, in 2018, the sales of the building materials market accounted for 50% of the total sales of China's floor wax industry8%, and home building materials retail stores accounted for 257%, furniture and building materials stores accounted for 138%, and online retail accounted for 97%。
The product categories of China's floor wax industry are also increasing, mainly oil-based waxes, water-based waxes, mixed waxes, low-VOC waxes, polymer waxes, etc. According to the data, in 2018, oil-based wax accounted for 58% of the total sales of China's floor wax industry2%, water-based wax accounted for 193%, mixed wax accounted for 116%, low VOC wax accounted for 77%, polymer wax accounted for 32%。
The brand competition pattern of China's floor wax industry is also developing, and the main brands in the industry are: China Sanitary Ware, Stellar, Jamie, Procter & Gamble, etc. In 2018, the sales of floor wax in China's sanitary ware accounted for 31% of the total sales of China's floor wax industry3%, stars account for 164% and Jamie 109%, Procter & Gamble accounted for 91%。
According to the market of China's floor wax industry, the market is constantly developing, the best channels are expanding, the product variety is increasing, and the brand competition pattern is also developing.
Competitive landscape. China's floor wax industry is currently in a fierce competition pattern, mainly including brand competition, channel competition and market segmentation competition.
Brand competition is the most fierce competition pattern in China's floor wax industry, and the major brands in the industry are in a difficult competition to compete for market share. Channel competition is also an important competitive pattern in the industry, China's floor wax industry is expanding the best channels, major brands are trying to expand channels, competing for more sales opportunities. Market segmentation competition is also an important competitive pattern in the industry, and major brands are striving to expand different markets and compete for more market share.
Summary. The market size of China's floor wax industry is expanding, the best channels are also expanding, the product categories are also increasing, and the brand competition pattern is also developing. The industry is in a fierce competition pattern, mainly including brand competition, channel competition and market segmentation competition.