On December 26, the "2023 Douyin Annual Good Book List" was released, including "Me and the Temple of Earth" and "Late Bloomers", a total of 20 books were selected. Because of a reader's book review of "Me and the Temple of Earth", "bullet literature" was derived on Douyin, and the bullet from ten years ago was in the center of the eyebrows and topped the Douyin hot list, and many netizens also became 1500 million times***, approached and read Shi Tiesheng's writing.
Short** and live broadcasts promote people to understand good books and the stories behind them, and help the whole people read. According to statistics, the number of reading content on Douyin will increase by 922% in 2023, with an average of 140,000;The number of authors in the reading category increased by 779%, and the number of authors' monthly publications increased by 1581%.
Through Douyin, more and more readers are able to get close to classic books across time and space, and have "cloud dialogues" with writers and publishers. This year, classic books such as "One Hundred Years of Solitude" and "Me and the Temple of Earth" became popular again on Douyin, and niche new books such as "People in a Hurry" and "Jian Shang" have attracted frequent attention through Douyin. There are 12 Mao Dun Literature Award-winning writers and more than 300 publishing houses on Douyin.
The 2023 Douyin Annual Good Book List was released
2.20,000 people share their annual book list on Douyin
The 2023 Douyin Annual Good Books List is based on the statistics of Douyin's annual user release content, consumption behavior and other dimensions, in addition to "Me and the Temple of Earth" and "Late Bloomers", there are also books such as "The Three-Body Problem" and "The Courage to Be Hated" on the list.
The Late Bloomer is Mo Yan's first work published 8 years after winning the Nobel Prize in Literature, and there are a total of 3 under the topic of Douyin, Late Bloomer50,000**, with a cumulative harvest of 1.6 billion times**. The niche history book "Jian Shang" exploded on Douyin this year and once became a word-of-mouth work, and Jian Shang refreshed my understanding of history The topic has received a total of 4.69 million likes from netizens.
Focusing on the year-end node of 2023, Douyin also launched an annual good book inventory activity, and celebrities and scholars such as Xu Zhuoyun, Zhang Chaoyang, Dai Jianye, and Wang Defeng participated in the topic of posting my annual good books on Douyin, with a total of 220,000 users shared their annual book lists, and the total number of activities was nearly 1500 million times.
Since this year, Douyin Knowledge has launched activities such as the reading IP "Good Books Exposed", inviting celebrities, knowledge content creators, and users to jointly recommend high-quality books, and provide 100 million traffic to motivate high-quality content in the book category. Around the time of "World Book Day", Douyin also launched the "Douyin Good Book List" function, which generates a book recommendation list based on platform data to discover the good books that users are sharing, and the list is updated regularly every month, with 20 books selected in each issue, and 8 issues have been released before.
In recent years, Douyin has continued to increase its investment in the field of knowledge and books, and has launched a number of activities such as "DOU to Read" and "National Good Books Program" to help the development of the book industry and allow readers to discover more new and good books.
Netizens discuss "The Seventh Day" with fire
Douyin helps classics become popular and niche new books attract attention
With short**, many books are presented in front of users in a more intuitive and vivid way.
On Douyin, Yu Hua's classic content about "The Doorbell Rang" in the book "The Seventh Day" became popular and gained 8700 million times**, 140,000 people posted** that their "doorbell" was knocked on Douyin.
The famous book "One Hundred Years of Solitude" is known as a classic of magical realist literature and has been translated and published in more than 30 languagesAt the same time, the book was once evaluated as "obscure" by readers because of its complex structure and grand narrative. Douyin creator @1379 Observer spent 4 months sorting out more than 80,000 words of copywriting, making "One Hundred Years of Solitude" into more than 20 episodes of "animated series", reinterpreting Marquez's creative context.
Up to now, the series has been on Douyin more than 8.83 million times, and many netizens lamented that "the phobia of famous books has been cured" and read the book again. Someone commented, "This is the best interpretation of "One Hundred Years of Solitude" I have seen in the Internet era, not only the original work, but also the author himself, which allows me to understand more and deeper spiritual depth." ”
Similar to Observer @1379, Douyin creator @不略 used comics to make the Nobel Prize winner's "Narrow Gate" into a 6-minute storytell**, which was received 1.22 million times**, and the golden sentences in the book were disseminated a total of 60 million times on Douyin, and the book once again entered the public's field of vision.
In addition to classic books, niche new books have also received frequent attention through Douyin. @外卖诗人王计兵 exchanged poetry and literature with netizens on Douyin, and he wrote poems on cigarette packs and waste newspapers in between food deliveries and posted them on his account. This year, he compiled his past works into a collection of poems, "People in a Hurry", which sold out three times in just one month after it was released.
The data shows that the short ** related to "People in a Hurry" on Douyin has won a total of 3100 million**. Because of this, Wang Jibing and his poems are more and more well-known. "I rarely read poetry, but I carefully read every word in **, which is a word carved with life", a Douyin user left a message.
From "Me and the Temple of Earth" to "One Hundred Years of Solitude", from "People in a Hurry" to "Jian Shang", these classic books and niche new books continue to glow with vitality on Douyin.
Douyin launched the live broadcast column of "Knowledge Weekly" and "Zhao Jian's Study".
Users can have a "cloud conversation" with writers and publishers
In 2023, Douyin will launch live broadcast columns such as "Knowledge Week" and "Zhao Jian's Study", cooperating with many celebrities and knowledge authors to share high-quality reading content.
Among them, "Knowledge Weekly" has linked up with more than 30 publishing houses, invited more than 150 writers and scholars such as Xu Zhuoyun, Xiang Biao, Shi Zhan, Liu Qing and so on to be guests in the Douyin live broadcast room, and held a total of 95 live broadcasts of cultural dialogues, which have received more than 90 million times**.
In January 2022, Zhao Jian, a young man born in the 90s, opened @赵健's reading diary on Douyinaccount, so far has published more than 500 reading-related short articles, gained 1.36 million fans, and has received more than 10 million likes. He is good at sharing good books on Douyin in the way of "storytelling", and many unpopular niche books have entered the public eye.
Last year, Zhao Jian told the story of Jiang Chengbo, a 97-year-old man who insisted on selling old books, and the "Literary Mountain House" used bookstore on Douyin, which quickly became popular on the Internet, and the mayor of Suzhou and the director of the Bureau of Culture and Tourism paid a special visit to Mr. Jiang Chengbo and exempted him from the bookstore's rent for 20 years.
This year, he released 4 **telling** stories of female painter Pan Yuliang, and won a total of 98450,000 times**, impressed tens of thousands of netizens, and made the old book "Painting Soul" 40 years ago reprinted 5 times. Some netizens commented, "I used to be not very interested in reading, and I was sleepy when I read a book, but I really felt the power of reading and the infiltration of knowledge from your ** again and again."
In August, Douyin and Zhao Jian jointly launched the "Reading Expert Famous IP" live broadcast column program "Zhao Jian's Study", in which Zhao Jian, the creator of Douyin reading, talked to 10 writers such as Su Tong and Cai Chongda to exchange and share on the topic of "reading", with a total of 20.84 million people.
At the end of this year, Douyin also cooperated with the publisher of ** "Do Books" and jointly launched the "2023 Annual Reading Hot Words Series Live Broadcast", focusing on topics such as "Yin Shang Revealed", "Human Literature" and "Chinese Science Fiction", and cooperated with 10 publishing institutions such as Century Wenjing, CITIC Publishing Group, and Guomai, inviting writers such as Xu Zechen and Baoshu and book editors and Douyin creators to participate in the dialogue, and launched a total of 7 exclusive live broadcasts, of which the first "Yin Shang Revealed" content was 11.82 million times**.
Zhengguan News reporter Cheng Zixin.