The content placement of beauty brands on Xiaohongshu has become an important part of brand marketing. As a social platform focusing on sharing consumer experience and shopping experience, Xiaohongshu is a high-quality platform for beauty brands to showcase product features, build brand image, and attract potential consumers. So, what are the trends of content placement for beauty brands on Xiaohongshu?Let's talk about the trends of Xiaohongshu beauty brand content placement promoted by Xinzhibailuo and Xiaohongshu.
What are the content delivery trends of beauty brand Xiaohongshu?The content advertising trends of beauty brand Xiaohongshu mainly include the following aspects:
1. The content of the Red Book
From the perspective of the content situation, beauty and personal care brands generally prefer short content delivery, compared with the limitations of content bearing, the short delivery form can better bring users an intuitive feeling of the use and effect of beauty categories. In terms of marketing appeals, the advertising demands of beauty and personal care brands are more focused on product planting, followed by brand-related topics, so as to strengthen users' minds. From the perspective of the delivery platform, the Xiaohongshu platform is still the focus of many beauty and personal care brands.
Second, the level of red book talents
In terms of brand placement at the influencer level, the influencer placement of beauty and personal care brands on various platforms focuses on the middle waist and waist tail, compared with the proportion of influencers at all levels in the past two years, the overall brand placement shows a downward trend. Among them, the long-tail influencers on the Xiaohongshu platform are more likely to be favored by brands than other platforms. For example, international mature beauty and personal care brands focus on the mid-waist, waist and tail of Xiaohongshu, as well as KOC;Local mature brands are optimistic about Xiaohongshu KOC, and the investment of local cutting-edge brands in Xiaohongshu is relatively scattered.
3. The type of Red Book Talent
In terms of the performance of brand placement influencers, on the whole, beauty and personal care influencers are still the first choice of customers in this category, followed by fashion. Specific to the distribution of influencer types on each platform, the Xiaohongshu platform focuses more on the types of influencers that are strongly related to beauty and skin care and women, such as fashion, personal care, and photography. In addition to beauty verticals, brands also like to put out evaluation, funny plots and beauty talents, and some brands prefer to choose good species of grass, life vlogs, knowledge popularization and other types of influencers for content creation.
The above is the introduction of "what are the content placement trends of beauty brand Xiaohongshu" provided by Xinzhibailuo Xiaohongshu promotion, if you also have questions about Xiaohongshu influencers, you can consult Xinzhibailuo.
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