Oriental Selection: Behind the successful transformation, New Oriental is a well-known education and training institution in China, but after the impact on the teaching and auxiliary industry, New Oriental began to transform and focused on live broadcasting. This transformation step has gone very well, from the live broadcast room to the overnight explosion, pouring into tens of thousands of people, New Oriental's success is no accident. However, this is inseparable from the support of employees. Dong Yuhui is a New Oriental teacher, he insisted on live broadcast and relied on his own cultural heritage to become a popular anchor. Dongfang Selection started in his live broadcast room and gained many fans. However, the former "de-Dong Yuhui" incident made many fans angry, is this the company's credit, or Dong Yuhui's personal efforts?It is not easy for a person and a company to get to where they are today. And the contradictions between them will erupt sooner or later, and in the final analysis, it is still a matter of interests. The success of the company's transformation is inseparable from the efforts of many people, but it must not be "averaged", and the support received by everyone is different. The success of a company is inseparable from the wise decisions of leaders and the support of employees. In the process of New Oriental's transformation, Dong Yuhui's live broadcast became an opportunity for Oriental Selection to start. However, within the company, there is a problem of uneven interests.
Some people think they have strong ability and have been in the company for a long time, but they are not treated as well as others. "Infighting" in the company is not uncommon, and Dongfang Selection naturally can't escape it. Teacher Xiaoyan once sent **, saying that she was the first in every score, and she was gradually excluded by them and chose to leave, and there are definitely not a few people who have the same experience as her. Now that Dong Yuhui's "small composition" incident continues to ferment, the "contradiction" of Dongfang Selection is fully revealed, the former has increased his fans a lot, and the latter has not only lost fans, but the number of people in the live broadcast room is also declining, and the stock price has also fallen a lot. Who does this have to do with it?Naturally, it was Dong Yuhui himself. Yu Minhong issued a statement, Dongfang Xiaosun first held a meeting and then apologized, what are these for?Dong Yuhui is inconvenient to reveal more, it is difficult not to make people think about it. The issue of interests is unavoidable, and how to "distribute" it is also an art. Dongfang Selection, as the "head" of this type, now has contradictions, which will inevitably give others "opportunities". Within the company, everyone should take responsibility for their responsibilities and do things in a down-to-earth manner, rather than pursuing selfish interests. The success of a company is inseparable from the wise decisions of leaders and the support of employees. In the process of transformation, the success of New Oriental and Oriental Selection is inseparable from Dong Yuhui's live broadcast.
However, the "contradictions" of the Eastern selection must also be resolved. Only by fairly distributing internal benefits can the company develop sustainably and stably. Therefore, we call on Dongfang Selection to pay attention to the opinions of employees, distribute benefits fairly and reasonably, so that each employee can give full play to their own advantages and contribute to the development of the company. Finally, we would like to ask readers, how do you think Oriental Selection should solve the internal contradictions?How do you balance the interests of the company with the welfare of your employees?What do you suggest?【Rearranged article】Dong Yuhui: Gaotu Jiapin's tuyere missionGaotu Jiapin, with the sentence "Dong Yuhui is not used for digging, but for love", emerged under the attention of everyone. Today, Gaotu has millions of followers, which is undoubtedly a big step forward. However, if Dongfang Selection does not solve this problem well, maybe it will not be long before the hero Dong Yuhui will really leave. At that point, who will be the loser?Luo Yonghao said before that what we have to remember is not Dongfang Selection, but Dong Yuhui. So, how did we learn about Oriental Selection?Many people are attracted by Dong Yuhui's personal charm.
Some people even directly said that sometimes they don't want to buy things, but as long as Dong Yuhui broadcasts live, they will be willing to watch it for a while. This is the embodiment of personal charm, how much can a person accomplish as much as he is capable. But it's not good to do these things in private, it's not good for anyone. In a sense, Dong Yuhui can be said to be a mission of Gaotu Jiapin. He is not only the promoter of the product, but also the representative of the brand image. Through his personal charm and attractiveness, Gaotu Jiapin has won the attention and love of many fans, and completed the brand's promotion and promotion. However, this business model, which relies on charisma, is not sustainable. Only by building an excellent team and establishing a stable brand image can we make Gaotu Jiapin continue to develop. The success of Gaotu is inseparable from Dong Yuhui's personal charm, but it does not only rely on personal charm. Dong Yuhui can be said to be the promoter of the brand, but he cannot be the only reliance of the brand. If Gaotu Jiapin only relies on Dong Yuhui alone, then once he leaves, the brand will face huge challenges. Therefore, while establishing personal charm, Gaotu Jiapin should pay more attention to cultivating and building its own team, and establish a strong management system so that the entire brand can run stably.
In fact, charisma is important for brand promotion, but it is also not advisable to rely too much on charisma. The development of the brand needs to be built on a stable foundation, not just relying on the aura of the individual. Dong Yuhui's departure may cause Gaotu Jiapin to lose some fans and attention, but if Gaotu Jiapin can establish its own brand image and stable market operation model, then there will still be a lot of room for brand development. In general, the success of Gaotu is inseparable from Dong Yuhui's personal charm, but over-reliance on personal charm is unsustainable. As a brand, Gaotu needs to pay attention to team building and brand image establishment in order to continue to develop. Dong Yuhui's departure may be an opportunity for Gaotu Jiapin to recognize its shortcomings and further improve its operating model and management system. Only in this way can Gaotu Jiapin gain a foothold and achieve greater success in the fiercely competitive market. Finally, I would like to ask readers a question: how do you think Gaotu Jiapin should solve the problem of relying on personal charm?Please leave your comments and share your views and suggestions with us.