It took some time to sort out the Dong Yuhui incident, and finally figured out the ins and outs. A few days ago, Dongfang Selection started the warm-up of the "Jilin Trip". In the live broadcast room, Dong Yuhui read a "small essay praising the local scenery and people's feelings".
These were supposed to be routine operations, but strange things happened.
A large paragraph of "reply" suddenly appeared in the comment area of Dongfang Selection's official account.
Some netizens are curious about who the copywriting comes from?We're a team. Every time a small essay is made, the anchor is in front of the camera, behind it is the copywriting team, the shooting team, and the editing team. ”
Later, someone left a message saying: Then Mr. Yu also said that the small composition was written by Dong Yuhui, is Mr. Yu deceiving people?
responded: "Shanxi copywriting is also written by the copywriting team, and Mr. Yu is floating outside every day, and he really doesn't know the details of the business." ”
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Even the boss dares to scare, no wonder some people say that New Oriental is a company with a strong intellectual atmosphere.
Then, Dong Yuhui responded in the live broadcast room:
Hu replied in the comment area who claimed to know the business very well, which caused many friends to feel uncomfortable, and I sued Mr. Yu directly. Yu Minhong asked me to communicate directly with Dongfang Xiaosun, don't be too polite, we communicated very fiercely tonight, and probably drank several pots of wine. ”
If the topic stops here, maybe it won't be much. But keep on saying:
was already aggrieved, but this time the comment area was smoky and couldn't bear it!Yuhui said in front of the camera last night that he "claimed to know the business very well" and "Hu replied". It's one thing to work happily with the anchor, but let's be clear: there is no "Hu reply"!Jilin copywriting was created independently by copywriting partners, and the anchor only changed 5 words. "Well, I can't stop. repeatedly tearing the company's sales crown and hurting the company's core assets, if it is unintentional, no one will believe it.
On December 10, Dong Yuhui stopped broadcasting. The enraged Dong Yuhui fans began to flock to the competing live broadcast room "Gaotu Jiapin", and the live broadcast data of Dongfang Selection began to fall sharply, and it also fell by billions. At this time, Sun Dongxu, CEO of Dongfang Selection, walked into the live broadcast room with a frown, adding another fire to the popularity of the Internet.
He slapped his phone on the table and said, "Come, let's have a meeting." "Arrogant attitude, like having a meeting with your own subordinates.
Then he "inadvertently" revealed several key information, such as Dong Yuhui's annual salary is more than tens of millions, such as the "small essays" are not all written by Dong Yuhui alone.
Not to mention the intention and purpose of transmitting this information, just the tone, emotions and body movements of Sun's speech made people extremely uncomfortable, and "Dong Yuhui's mother-in-law" was angered again.
Yu Minhong had to stand up and preside over the overall situation, he criticized the "lack of professionalism" and Mr. Sun "not mellow enough". 
After that, on the evening of December 14th, Sun Dongxu issued an apology**, apologizing to netizens for his recent "aggressive" demeanor in the live broadcast, as well as the action of putting his mobile phone on the table, mentioning Dong Yuhui's salary, etc., and said that although this was caused by stiffness and loss of control due to not resting well for several days. Sun Dongxu also said that these are "unprofessional" performances, and what he recently said about "rejecting the fan circle culture" does not mean that the fans selected by Dongfang are fan circles.
Later, Dong Yuhui also came out and made a decent response.
However, ** and the capital market did not buy it, and New Oriental's stock price continued to fall.
Dongfang Selection has been able to go so far, and Dong Yuhui has made great contributions. When the New Oriental Building was about to fall, Dong Yuhui's appearance, like a clear stream, attracted the pursuit of countless fans and saved New Oriental. 
It can be said that Dong Yuhui is now the core asset of Oriental Selection and even New Oriental, although he calls himself a "salesman", he is the most special salesperson in China.
Dong Yuhui can become popular, and talent is indispensable. But there are more talented people, and Dong Yuhui has only one. The most impressive thing about Dong Yuhui may be that sincere and simple temperament. He doesn't look amazing, he looks like the boy next door, although he can speak well, but don't worry about him having any bad intentions, that's why there are so many fans who call themselves "mother-in-law".
In the comment area of Dong Yuhui's Douyin account, there is a highly praised comment that says"Suddenly, I felt that we seemed to be supporting Dong Yuhui, but in fact, we were protecting everyone's deep ...... kindness and integrity”
There are too many smart people in this era, but simple, kind and talented people are scarce goods.
Since it is a scarce commodity, then he deserves a high salary and all kinds of aura. People like Dong Yuhui are treated well by the times, which is a reward for honest, kind and down-to-earth people.
But apparently some people don't know enough about it. There must be many people in New Oriental who are envious and jealous of Dong Yuhui, and perhaps there is no lack of hatred. There have always been many rumors about the relationship between Dong Yuhui and New Oriental. After this incident, many netizens speculated "Did Dong Yuhui want to fly solo, so Dongfang chose to strike first". However, whether Dong Yuhui will run away or not may soon be revealed.
Over the years, there have often been grievances between big names and companies, with Zhang Yimou in front and Li Ziqi in the back. The origin is that there was a problem in the distribution of benefits, and then the company chose to beat the big name. But the results are seen by all.
In this matter, Chen Xiangdong, the boss of Gaotu Jiapin, responded to fans in the live broadcast room "Gaotu quickly digs Dong Yuhui": Dong Yuhui is not used to dig, but to love.
This sentence is flattering, and it also points out the biggest problem of many domestic companies.
It is understandable to start a company to make money, but some managers regard the company as their personal territory and only want their employees to obey and obey. If they are too sharp and contribute too much, threatening the position of the leader, the short-sighted boss who has no pattern will usually choose to beat and restrict, or even let them out of the house. This ancient Chinese trick of power and conspiracy, that is, thick black science, is incompatible with the current Internet culture. The reason why the post-00s who grew up under the Internet culture rectified the workplace is actually a rebellion against this kind of thick black science.
Some big people commented on this matter and said that Dongfang Selection is a big company, and normally there should be ten Dong Yuhui, so it is safe, but only one Dong Yuhui may be kidnapped, so it is possible to beat it appropriately and suppress the limelight. Of course, someone is responsible for tearing, and someone has to sing red-faced, everyone has a step down, otherwise it will really run away from popularity, and it will be a big loss.
In the matter of Dong Yuhui, whether someone is singing red face and someone is responsible for tearing it up, the people who eat melons are not very sure at present. But these routines are indeed used by many people.
If at the end of the good words, under the gorgeous coat, there are naked interests and calculations, then will the people who see the truth still be with you through thick and thin?
Treat employees as people with seven emotions and six desires, warm employees with human love, bind employees with a win-win system, and let employees know that they are not leeks and human mines, and they will be willing to go with you.
In this regard, the boss of Meione thinks more clearly. Although Li Jiaqi does not hold shares in the United States, the two have established a number of subsidiaries together. The trademark of Li Jiaqi's name, as well as the image IP related to his pet Never, are registered under these companies. Because the interests of both parties are consistent and highly bound, Li Jiaqi can still stand tall even after an accident. 
Some foreign investment banks like Wall Street, such as Goldman Sachs, will adopt a partnership system. For star employees, the company will give them more compensation and greater rights, so that their influence and dedication can match the gains. In addition to sharing in the company's profits, partners can also play an important role in the company's management and decision-making levels, and have a certain influence on the direction and strategy of the business.
If New Oriental could make Dong Yuhui a partner, and the two sides supported each other and shared weal and woe, there would probably not be the turmoil of the past few days. 
Respect for human nature and economic laws can eliminate internal friction and then achieve great causes, which should be the greatest recognition that this matter brings to all the people who eat melons.
The shameless thick black science and slave agreements are no longer suitable for this new era.