Chery Fengyun A8 was finally launched not long ago, **range 1199-14.990,000 yuan, including 4 models. At the same time, it also provides consumers with considerable car purchase benefits such as a fixed payment of 2,000 yuan, a car purchase deduction of 10,000 yuan (not enjoyed with replacement), and a replacement subsidy of up to 18,000 yuan (shared with this product and other products).
Fengyun A8 is the first model of Chery Fengyun series to be launched, it is a compact plug-in hybrid sedan, and it is the first car of "Big Chery" to be launched in 2024.
Differentiated positioning, focusing on reliability and peace of mind
The launch of the new car starts with **. The four models of Fengyun A8** are 127 Lingfeng Edition 11990,000 yuan, 127 wind version 12990,000 yuan, 127 wind version 13990,000 yuan, 127 wind version 14990,000 yuan, and the price difference between each car is 10,000 yuan.
Purely from the perspective of the best, compared with the compact plug-in hybrid sedan on the current market, and Qin PLUS DM-i, Galaxy L6, Qiyuan A05 and other models are competitors, in the face of opponents, Chery Automobile Chairman Yin Tongyue said: "We will never participate or never participate in the vicious competition of the first war." And we hope that through our quality upgrading, technological innovation, category innovation, and ecological innovation, we will add to our users. ”
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group.
When the new car is launched, Chery attaches more importance to the technical value of the product than the first, which is also in line with its consistent image of a science and engineering man.
Engine thermal efficiency 445%, WLTC 100 km feed fuel consumption 42L (Qin plus DM-I 4.)6L), stepless super electric hybrid DHT has a maximum EV mechanical efficiency of 985%, CLTC 127 km pure electric range, WLTC combined fuel consumption 101L (Qin Plus DM-I 1.)58L), the maximum engine power is 115kW (Qin Plus DM-i 81kW), and the maximum torque is 220N·m (Qin Plus DM-i 135N.).m), the drive motor has a maximum power of 150kw and a maximum torque of 310N·m, and accelerates from 0 to 50kmh for 34 seconds, 19 minutes to complete 30%-80% of the rapid energy replenishment and other dazzling data explain Chery's good strength in the field of plug-in hybrid.
In other aspects, Fengyun A8 also shows a high level, such as 4780 * 1843 * 1487mm body size, 2790mm wheelbase, 246-inch dual-screen and 8155 chip, global five-star safety standard design, 80% + high-strength steel for the whole car, some models also provide L2+ intelligent driving assistance, C-PURE net cube function, AQS air quality management system, and the top model also has a class-leading 10 airbag configuration.
In terms of the current market, the BYD Qin Plus DM-i (priced at 998-14.580,000 yuan) is undoubtedly the biggest opponent of Fengyun A8, and the two also have a lot of overlap in the **. However, according to Chery's official statement, the opponent of Chery Fengyun A8 is not Qin PLUS DM-i.
The naturally aspirated and hybrid electric model A6 is already on the way, A8 is a higher grade, BYD Qin PLUS and A6 are a grade of car, A8 is a higher grade, whether it is the parameters of the entire vehicle to the power range, performance, safety, and intelligence level, it is a grade higher than A6 and Qin PLUS's ......"Officially,"We don't want to compete with competitors for the same type of consumer group, but we will use differentiated positioning and methods to carry out internal and external differentiated play. "
"There will be a place for Chery in the future".
Fengyun A8 is the first plug-in hybrid model launched by Chery Fengyun, and as far as the entire Fengyun series is concerned, the official has set a small target of 200,000 for 2024, "hoping to achieve at least the top three in the hybrid category." ”
At the same time, the Fengyun series will launch five models in the first half of the year, and complete the network layout and product layout in the first half of the year. "To ensure that about 15 models will be launched by the end of 2025", Fengyun A9 and Fengyun T11 are key models, with a layout of about 15-200,000 market ranges, which is regarded by Chery as the main battlefield in the future. In two years, Chery will complete the layout of this section "from 3-4 sedans, 5-6 SUVs, and sedans and SUVs with extended range without excluding extended range".
Previously, Yin Tongyue's "unkind" statement was enough to show Chery's enterprising attitude in the field of new energy. In the absence of new energy models, Chery has flourished. The total sales volume in 2023 will be 1881316 units, a year-on-year increase of 526%, 12 months of continuous sales**. A clear brand layout and a down-to-earth and honest car manufacturing concept have become important factors for Chery's success.
In an exclusive interview after the listing press conference, Li Xueyong, deputy general manager of Chery, general manager of Chery Marketing Company, and general manager of Jietu Automobile, emphasized the importance of continuous learning for Chery's car manufacturing, "First, learn Tesla's Internet thinking and change thinking about car manufacturing. The second is to learn Toyota's lean management, but also to learn from Volkswagen's pursuit of quality brands and the ability to build a car-making system. ”
Li Xueyong, Deputy General Manager of Chery, General Manager of Chery Marketing Company, and General Manager of Jietu Automobile.
At the same time, the official also emphasized the importance of mechanism changes, technology deepening, product definition, global strategy and other contents to Chery's development. "Auto Market Pei Liao" believes that these are also important for Chery to win the new energy market in the future. The more brutal the competition in the automobile market is, the more it can reflect the level of internal ability.
In Li Xueyong's view, "we are still very promising in the next few years, China's automobile competition is very fierce, and there should be a place for Chery in the future." ”
Good food is not afraid of being late
With the release of the Chery Fengyun series and the launch of the first car Fengyun A8, the leading independent car companies have all entered the plug-in hybrid market, and the competition is fierce. Objectively speaking, Chery entered the market relatively late, but it has a lot of advantages in terms of technical strength, product quality, market layout, etc., and there is a certain latecomer potential and room for growth. To use a common saying, a good meal is not afraid of being late.
Like some of its leading peers, Chery Fengyun has adopted the method of adding new series under the main brand, which is convenient for new energy products to have a certain market segmentation and better realize their product value, and is also conducive to the translation and empowerment of the brand value of the main brand, and also reserves a certain operating space for all hybrids in the future.
According to the data of the China Association of Automobile Manufacturers, from January to November 2023, the cumulative sales of plug-in hybrid vehicles will be 24390,000 units, an increase of 835%, much higher than pure electric vehicles 236% year-on-year growth.
As far as the industry is concerned, Chery Fengyun has entered the hybrid market, the first car has entered the compact car market, and the independent hybrid camp has ushered in another powerful player, and the living space of similar fuel models, especially joint venture brand models, will be further compressed.
A8 kicked off the prelude to Fengyun's entry into new energy vehicles, and 11 models will be launched in 2 years, and 200,000 units will be launched in 2024, the first year of listing. Under the layout of the "Yaoguang 2025 Strategy", Chery system has been blessed with Fengyun hybrid technology, and in the next two or three years, we will see Fengyun products on the market one after another, and Chery Fengyun's banner has just just left.