On December 18, 2023, a short ** account named "Western Selection" appeared on a certain platform, which not only has a similar name to Dongfang Selection, which has recently been caught in a "small composition turmoil", but also a male anchor who appeared on the screen is somewhat similar to Dong Yuhui, and is called "Oriental Selection High Imitation Number" by netizens. At 10:40 a.m. on December 18, 2023, all the ** posted by the account are no longer visible, and all the content is cleared. The relevant person in charge of Douyin said that the account involved counterfeiting and improperly gaining popularity, and the platform has banned the account, withdrawn the live broadcast permission, erased the improper acquisition of fans, and canceled its profit-making permission. 
Western selection, as the name suggests, seems to mimic the model of Eastern selection. This kind of imitation is not a simple copy and paste, but on the basis of learning from successful experience, combined with its own characteristics and market demand, innovation and development. However, high levels of imitation also come with a series of problems and challenges.
First, a high degree of imitation can lead to market saturation. When many platforms adopt a similar livestreaming model, consumers may feel aesthetic fatigue and find it difficult to distinguish the features and advantages of different platforms. This can lead to increased competition in the market and compression of profit margins.
Second, a high degree of imitation may lead to intellectual property disputes. In the process of imitation, if the patented technology or trade secrets of others are involved, it may constitute infringement. This will not only harm the interests of the original creator, but also bring legal risks to the copycat.
However, high imitation is not limited to negative effects. From a positive point of view, imitation can promote market competition and promote industry progress. By learning and learning from the successful experience of others, latecomers can grasp the laws of the market more quickly and improve their competitiveness. At the same time, imitation can also bring more choices and convenience to consumers.
For the next "Western selection", how to stand out against the background of high imitation is a question worth pondering.
First of all, you need to clarify your own positioning and characteristics to create a unique brand image. Attract and retain consumers by digging deeper into the needs and preferences of your target customers to deliver personalized products and services.
Secondly, on the basis of imitation, new elements and technologies are constantly introduced to improve the user experience and shopping convenience. For example, you can try to introduce advanced technologies such as virtual reality and augmented reality to create an immersive shopping experience for consumers.
Finally, you must avoid touching the bottom line of the platform and the object you imitate, otherwise there will be a situation of "dying before you get out of school", and more importantly, you must strengthen your learning and improve yourself, so that even if you are blocked, someone will come to you to cooperate.
In conclusion, high imitation is a double-edged sword. It can provide a shortcut to market entry for latecomers, but it can also lead to market saturation and intellectual property disputes. For the next "Western Selection", how to find a balance between imitation and innovation will be the key to its future development.